Rascasse Audience Intelligence

Non-fiction books Audience in Brazil

A data profile of the people who buy, follow and care about Non-fiction books in Brazil — modelled from more than twelve digital signal sources. Non-fiction books has an estimated audience of 4,679,924 people in Brazil.

#6among Literary genre in Brazil#976among Topic in Brazil#22in Literature

The average Non-fiction books fan in Brazil is 38.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-fiction books profile in Brazil.

Audience size
4.7M
in Brazil
Gender
71.7%♀
28.3% male
Age
38.1
average years
Country rank
#1444
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-fiction books fans

71.7% are female, 28.3% are male, average age 38.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Non-fiction books audience in Brazil
MetricValue
Female71.7%
Male28.3%
Average age38.1
Estimated audience size4,679,924
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Non-fiction books audience in Brazil
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Non-fiction books audience comes from Brazil.

Worldwide audience distribution share by country for Non-fiction books
CountryShare
United States16.6%
Japan8.0%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-fiction books audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Non-fiction books fans by region: top regions in Brazil
#RegionReachAffinity×
01Sergipe~50K1.08×
02Amapá~20K1.05×
03Rio Grande do Norte~80K1.04×
04Alagoas~70K1.04×
05Paraíba~100K1.03×
06Federal District~80K1.03×
07Maranhão~100K1.02×
08Acre~20K1.02×
09Amazonas~80K1.01×
10Piauí~70K1.01×
11Espírito Santo~100K1.00×
12Rondônia~40K1.00×
13Pernambuco~200K0.99×
14Pará~200K0.99×
15Mato Grosso~90K0.99×
16Mato Grosso do Sul~70K0.99×
17Tocantins~30K0.99×
18Ceará~200K0.98×
19Goiás~200K0.98×
20Santa Catarina~200K0.96×
21Bahia~300K0.95×
22Rio Grande do Sul~300K0.95×
23Paraná~300K0.94×
24Minas Gerais~400K0.92×
25Rio de Janeiro~400K0.92×
26São Paulo~1M0.81×
27Roraima0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Brazil

See Non-fiction books audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Non-fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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