A data profile of the people who buy, follow and care about Humour in Brazil — modelled from more than twelve digital signal sources. Humour has an estimated audience of 26,254,007 people in Brazil.
Humour has an estimated audience of 26,254,007 people in Brazil. 56.3% are female, 43.7% are male, average age 40.6. Top brand affinities: X, College, Spanish language, Radio, Internet meme.
Top brand affinities include X, College, Spanish language, with strongest over-indexing on X (1.53× the country average).
Demographically, the Humour audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Humour fan in Brazil is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for X.
The key figures that characterise the Humour profile in Brazil.
56.3% are female, 43.7% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.6 |
| Estimated audience size | 26,254,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Humour audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.54× | ||
| 02 | Spanish language | Politics & Society | 2.07× | ||
| 03 | Daft Punk | Music & Radio | 1.91× | ||
| 04 | Diplomacy | Politics & Society | 1.88× | ||
| 05 | Detroit Tigers | Sports | 1.82× | ||
| 06 | Western Union | Business & Career | 1.78× | ||
| 07 | Xabi Alonso | Sports | 1.77× | ||
| 08 | Tom Hardy | Movies & TV | 1.71× | ||
| 09 | Herbalism | Health | 1.60× | ||
| 10 | Image scanner | Technology & Electronics | 1.60× | ||
| 11 | Cate Blanchett | Movies & TV | 1.59× | ||
| 12 | Internet meme | Internet & Social Media | 1.55× | ||
| 13 | Celta de Vigo | Sports | 1.54× | ||
| 14 | X | Internet & Social Media | 1.53× | ||
| 15 | College | Business & Career | 1.53× | ||
| 16 | Radio | Technology & Electronics | 1.53× | ||
| 17 | Rotten Tomatoes | Movies & TV | 1.53× | ||
| 18 | Leonardo DiCaprio | Movies & TV | 1.51× | ||
| 19 | Synthpop | Music & Radio | 1.51× | ||
| 20 | Cheerleading | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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