Humour Audience in Brazil
Humour has an estimated audience of 26,254,007 people in Brazil. 56.3% are female, 43.7% are male, average age 40.6. Top brand affinities: Harry Potter, Sociedade Esportiva Palmeiras, Neymar, Sport Club Corinthians Paulista, Real Madrid C.F..
Top brand affinities include Harry Potter, Sociedade Esportiva Palmeiras, Neymar, with strongest over-indexing on Harry Potter (2.06× the country average). Demographically, the Humour audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.6 |
| Estimated audience size | 26,254,007 |
Audience persona
The typical Humour fan in Brazil is more female, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.06× | Movies & TV |
| Sociedade Esportiva Palmeiras | 1.65× | Sports |
| Neymar | 2.36× | Sports |
| Sport Club Corinthians Paulista | 1.84× | Sports |
| Real Madrid C.F. | 1.65× | Sports |
| São Paulo FC | 1.75× | Sports |
| TikTok | 2.48× | Internet & Social Media |
| UEFA Champions League | 2.43× | Sports |
| Nature | 1.73× | Home & Garden |
| Radio | 2.39× | Technology & Electronics |
| Sport Club Internacional | 1.61× | Sports |
| X | 2.17× | Internet & Social Media |
| Batman | 1.96× | Movies & TV |
| Sephora | 2.58× | Shopping |
| AliExpress | 2.13× | Shopping |
| SUVs | 2.15× | Cars & Mobility |
| Energy | 1.86× | Home & Garden |
| Skin care | 2.32× | Beauty & Wellness |
| Paris Saint-Germain | 1.76× | Sports |
| Honda | 2.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.99 |
| Creativity | OPEN | 1.77 |
| Mindfulness | BALANCE | 1.76 |
| Spirituality | BALANCE | 1.7 |
| Tradition | CONSERVATISM | 1.61 |
| Family Orientation | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in Brazil
- Novella (18,970,126)
- Fiction books (14,601,007)
- Romance novels (7,259,718)
- Manga (6,402,212)
- Non-fiction books (4,679,925)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.