Novella Audience in Brazil
Novella has an estimated audience of 18,970,126 people in Brazil. 68.9% are female, 31.1% are male, average age 41.6. Top brand affinities: Atacadão, Gusttavo Lima, Soul music, Snapchat, Arsenal F.C..
Top brand affinities include Atacadão, Gusttavo Lima, Soul music, with strongest over-indexing on Atacadão (3.46× the country average). Demographically, the Novella audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Novella fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 41.6 |
| Estimated audience size | 18,970,126 |
Audience persona
The typical Novella fan in Brazil is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Atacadão.
Top brand affinities of Novella fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atacadão | 3.46× | Shopping |
| Gusttavo Lima | 3.42× | Music & Radio |
| Soul music | 1.77× | Music & Radio |
| Snapchat | 4.64× | Internet & Social Media |
| Arsenal F.C. | 2.89× | Sports |
| Bundesliga | 2.48× | Sports |
| Rede Globo | 1.84× | Movies & TV |
| Motorboat | 2.95× | Cars & Mobility |
| TV game shows | 1.69× | Movies & TV |
| Chicago Bulls | 2.17× | Sports |
| Spy film | 3.19× | Movies & TV |
| Diet soda | 6.39× | Food & Beverages |
| Blanket | 1.79× | Home & Garden |
| Škoda Auto | 4.33× | Cars & Mobility |
| LGBT community | 1.86× | Politics & Society |
| A.S. Roma | 2.07× | Sports |
| Gothic fashion | 3.49× | Fashion & Accessoires |
| Soap opera | 1.7× | Movies & TV |
| Jennifer Lawrence | 2.78× | Movies & TV |
| Vult Cosmética | 6.02× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.57 |
| LGBTQ+ Identity | OPEN | 2.23 |
| Price Sensitivity | PREMIUM | 1.78 |
| Social Media Usage | JOY | 1.6 |
| Spirituality | BALANCE | 1.36 |
| Travelling | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 44.3% |
| United States | 11.7% |
| Italy | 6.8% |
See Novella audiences in other countries
More Literary genre audiences in Brazil
- Humour (26,254,008)
- Fiction books (14,601,007)
- Romance novels (7,259,718)
- Manga (6,402,212)
- Non-fiction books (4,679,925)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.