A data profile of the people who buy, follow and care about Novella in Brazil — modelled from more than twelve digital signal sources. Novella has an estimated audience of 18,970,126 people in Brazil.
Novella has an estimated audience of 18,970,126 people in Brazil. 68.9% are female, 31.1% are male, average age 41.6. Top brand affinities: Atacadão, Gusttavo Lima, Arsenal F.C., Snapchat, Soul music.
Top brand affinities include Atacadão, Gusttavo Lima, Arsenal F.C., with strongest over-indexing on Atacadão (3.46× the country average).
Demographically, the Novella audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
The typical Novella fan in Brazil is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Atacadão.
The key figures that characterise the Novella profile in Brazil.
68.9% are female, 31.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 41.6 |
| Estimated audience size | 18,970,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Novella audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 44.3% |
| United States | 11.7% |
| Italy | 6.8% |
The strongest cross-interests of the Novella audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet soda | Food & Beverages | 6.39× | ||
| 02 | S.S. Lazio | Sports | 4.67× | ||
| 03 | Snapchat | Internet & Social Media | 4.64× | ||
| 04 | Škoda Auto | Cars & Mobility | 4.33× | ||
| 05 | Malibu Rum | Food & Beverages | 4.08× | ||
| 06 | Gothic fashion | Fashion & Accessoires | 3.49× | ||
| 07 | Atacadão | Shopping | 3.46× | ||
| 08 | Gusttavo Lima | Music & Radio | 3.42× | ||
| 09 | Spy film | Movies & TV | 3.19× | ||
| 10 | Motorboat | Cars & Mobility | 2.95× | ||
| 11 | Arsenal F.C. | Sports | 2.89× | ||
| 12 | Jennifer Lawrence | Movies & TV | 2.78× | ||
| 13 | Bundesliga | Sports | 2.48× | ||
| 14 | Chicago Bulls | Sports | 2.17× | ||
| 15 | A.S. Roma | Sports | 2.07× | ||
| 16 | LGBT community | Politics & Society | 1.86× | ||
| 17 | Rede Globo | Movies & TV | 1.84× | ||
| 18 | Blanket | Home & Garden | 1.79× | ||
| 19 | Soul music | Music & Radio | 1.77× | ||
| 20 | TV game shows | Movies & TV | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.57× | |
| Price Sensitivity | PREMIUM | 1.78× | |
| Social Media Usage | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.24× | |
| Quality Awareness | PREMIUM | 0.26× | |
| Urban Lifestyle | OPEN | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Novella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.