A data profile of the people who buy, follow and care about Arsenal F.C. in Brazil — modelled from more than twelve digital signal sources. Arsenal F.C. has an estimated audience of 6,041,305 people in Brazil.
The average Arsenal F.C. fan in Brazil is 33.5 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Sofascore, Seleção Brasileira, Serie A, with strongest over-indexing on Sofascore (15.53× the country average).
Demographically, the Arsenal F.C. audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Arsenal F.C. fan in Brazil is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sofascore.
The key figures that characterise the Arsenal F.C. profile in Brazil.
33.7% are female, 66.3% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 33.5 |
| Estimated audience size | 6,041,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Arsenal F.C. audience comes from Brazil.
| Country | Share |
|---|---|
| United Kingdom | 11.5% |
| United States | 10.2% |
| Brazil | 9.3% |
Where the Arsenal F.C. audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~200K | 1.55× | |
| 02 | Amazonas | ~100K | 1.44× | |
| 03 | Piauí | ~90K | 1.35× | |
| 04 | Pará | ~200K | 1.34× | |
| 05 | Tocantins | ~40K | 1.15× | |
| 06 | Bahia | ~400K | 1.14× | |
| 07 | Acre | ~20K | 1.14× | |
| 08 | Rondônia | ~40K | 1.05× | |
| 09 | Roraima | ~10K | 1.05× | |
| 10 | Goiás | ~200K | 0.99× | |
| 11 | Mato Grosso | ~90K | 0.99× | |
| 12 | Rio Grande do Norte | ~80K | 0.97× | |
| 13 | Paraíba | ~100K | 0.96× | |
| 14 | Minas Gerais | ~500K | 0.95× | |
| 15 | Espírito Santo | ~100K | 0.95× | |
| 16 | Pernambuco | ~200K | 0.94× | |
| 17 | Ceará | ~200K | 0.93× | |
| 18 | Amapá | ~20K | 0.91× | |
| 19 | Rio de Janeiro | ~400K | 0.90× | |
| 20 | Alagoas | ~60K | 0.89× | |
| 21 | Mato Grosso do Sul | ~60K | 0.87× | |
| 22 | Sergipe | ~40K | 0.84× | |
| 23 | Rio Grande do Sul | ~200K | 0.76× | |
| 24 | São Paulo | ~1M | 0.75× | |
| 25 | Paraná | ~200K | 0.74× | |
| 26 | Santa Catarina | ~200K | 0.74× | |
| 27 | Federal District | ~60K | 0.72× |
The strongest cross-interests of the Arsenal F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 2. Bundesliga | Sports | 18.39× | ||
| 02 | Sofascore | Sports | 15.53× | ||
| 03 | Galatasaray S.K. | Sports | 12.88× | ||
| 04 | Bundesliga | Sports | 12.68× | ||
| 05 | Ligue 1 | Sports | 12.64× | ||
| 06 | Memphis Depay | Sports | 12.38× | ||
| 07 | River Plate | Sports | 11.80× | ||
| 08 | Carlo Ancelotti | Sports | 11.65× | ||
| 09 | Betfair | Games | 11.02× | ||
| 10 | Manchester City F.C. | Sports | 10.22× | ||
| 11 | Endrick | Sports | 10.20× | ||
| 12 | Serie A | Sports | 9.41× | ||
| 13 | Seleção Brasileira | Sports | 7.66× | ||
| 14 | Sportingbet | Sports | 7.57× | ||
| 15 | Telegram | Internet & Social Media | 5.65× | ||
| 16 | Copa do Brasil | Sports | 5.52× | ||
| 17 | Paris Saint-Germain | Sports | 4.91× | ||
| 18 | Neymar | Sports | 2.77× | ||
| 19 | Betano | Games | 2.58× | ||
| 20 | Sociedade Esportiva Palmeiras | Sports | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Indulgence | JOY | 0.69× | |
| Quality Awareness | PREMIUM | 0.74× |
Arsenal F.C. has an estimated audience of 6,041,305 people in Brazil, concentrated in São Paulo and Minas Gerais.
33.7% of Arsenal F.C. fans are female, 66.3% are male, with an average age of 33.5 years.
Arsenal F.C. fans show strongest brand affinity for Sofascore (15.53×), Seleção Brasileira (7.66×), and Serie A (9.41×) over the country average.
Arsenal F.C. fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Arsenal F.C. itself, the audience over-indexes on Seleção Brasileira (7.66×), Serie A (9.41×), Memphis Depay (12.38×), and Endrick (10.2×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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