A data profile of the people who buy, follow and care about Atacadão in Brazil — modelled from more than twelve digital signal sources. Atacadão has an estimated audience of 11,436,261 people in Brazil.
The average Atacadão fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Bahia, Rio de Janeiro.
Top brand affinities include Novella, PCI Concursos, Manicure & Pedicure, with strongest over-indexing on Novella (3.46× the country average).
Demographically, the Atacadão audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Atacadão fan in Brazil is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Novella.
The key figures that characterise the Atacadão profile in Brazil.
70.6% are female, 29.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 40.7 |
| Estimated audience size | 11,436,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Atacadão audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.9% |
| France | 1.7% |
| Argentina | 0.5% |
Where the Atacadão audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~400K | 2.12× | |
| 02 | Mato Grosso | ~400K | 1.87× | |
| 03 | Tocantins | ~100K | 1.62× | |
| 04 | Alagoas | ~300K | 1.57× | |
| 05 | São Paulo | ~4M | 1.38× | |
| 06 | Paraíba | ~300K | 1.31× | |
| 07 | Pernambuco | ~700K | 1.27× | |
| 08 | Rio Grande do Norte | ~200K | 1.20× | |
| 09 | Bahia | ~900K | 1.15× | |
| 10 | Rondônia | ~100K | 1.14× | |
| 11 | Goiás | ~500K | 1.11× | |
| 12 | Rio Grande do Sul | ~700K | 1.02× | |
| 13 | Roraima | ~30K | 0.94× | |
| 14 | Sergipe | ~100K | 0.88× | |
| 15 | Federal District | ~200K | 0.81× | |
| 16 | Paraná | ~600K | 0.80× | |
| 17 | Amapá | ~30K | 0.79× | |
| 18 | Ceará | ~400K | 0.76× | |
| 19 | Rio de Janeiro | ~800K | 0.74× | |
| 20 | Piauí | ~100K | 0.71× | |
| 21 | Amazonas | ~100K | 0.69× | |
| 22 | Pará | ~200K | 0.61× | |
| 23 | Espírito Santo | ~100K | 0.60× | |
| 24 | Santa Catarina | ~300K | 0.59× | |
| 25 | Maranhão | ~200K | 0.55× | |
| 26 | Acre | ~20K | 0.52× | |
| 27 | Minas Gerais | ~400K | 0.30× |
The strongest cross-interests of the Atacadão audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail clipper | Beauty & Wellness | 4.55× | ||
| 02 | ClickBank | Shopping | 4.45× | ||
| 03 | Novella | Literature | 3.46× | ||
| 04 | Manicure & Pedicure | Beauty & Wellness | 3.27× | ||
| 05 | PCI Concursos | Shopping | 3.24× | ||
| 06 | Raffle | Fashion & Accessoires | 3.05× | ||
| 07 | zap imóveis | Travel & Leisure | 2.89× | ||
| 08 | Amaro, Friuli | POI | 2.71× | ||
| 09 | Betfair | Games | 2.66× | ||
| 10 | Lojas Americanas | Shopping | 2.40× | ||
| 11 | Bake sale | Food & Beverages | 2.24× | ||
| 12 | Loterias da CAIXA | Games | 2.20× | ||
| 13 | Galinha Pintadinha | Movies & TV | 2.00× | ||
| 14 | Proibidão | Music & Radio | 1.97× | ||
| 15 | Sportingbet | Sports | 1.82× | ||
| 16 | Gated community | Home & Garden | 1.81× | ||
| 17 | Vivara | Pets & Animals | 1.72× | ||
| 18 | Consortium | Business & Career | 1.67× | ||
| 19 | Empresario | Business & Career | 1.54× | ||
| 20 | Banco do Brasil | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.61× |
Atacadão's target market in Brazil covers an estimated 11,436,261 people, concentrated in São Paulo and Bahia.
70.6% of the Atacadão audience are female, 29.4% are male, with an average age of 40.7 years.
Atacadão fans show strongest brand affinity for Novella (3.46×), PCI Concursos (3.24×), and Manicure & Pedicure (3.27×) over the country average.
Atacadão fans in Brazil are most concentrated in São Paulo (reach ~4M), Bahia (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Atacadão itself, the audience over-indexes on PCI Concursos (3.24×), Manicure & Pedicure (3.27×), zap imóveis (2.89×), and Amaro, Friuli (2.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Atacadão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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