Atacadão Target Market in Brazil
Atacadão has an estimated audience of 11,436,261 people in Brazil. 70.6% are female, 29.4% are male, average age 40.7. Top regions: São Paulo, Bahia, Rio de Janeiro. Top brand affinities: Novella, PCI Concursos, Manicure & Pedicure, zap imóveis, Amaro, Friuli.
The average Atacadão fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Rio de Janeiro. Top brand affinities include Novella, PCI Concursos, Manicure & Pedicure, with strongest over-indexing on Novella (3.46× the country average). Demographically, the Atacadão audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Atacadão
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 40.7 |
| Estimated audience size | 11,436,261 |
Audience persona
The typical Atacadão fan in Brazil is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Novella.
Atacadão customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 1.38× |
| Bahia | ~900K | 1.15× |
| Rio de Janeiro | ~800K | 0.74× |
| Rio Grande do Sul | ~700K | 1.02× |
| Pernambuco | ~700K | 1.27× |
| Paraná | ~600K | 0.8× |
| Goiás | ~500K | 1.11× |
| Mato Grosso | ~400K | 1.87× |
| Ceará | ~400K | 0.76× |
| Mato Grosso do Sul | ~400K | 2.12× |
| Minas Gerais | ~400K | 0.3× |
| Santa Catarina | ~300K | 0.59× |
| Paraíba | ~300K | 1.31× |
| Alagoas | ~300K | 1.57× |
| Rio Grande do Norte | ~200K | 1.2× |
| Pará | ~200K | 0.61× |
| Maranhão | ~200K | 0.55× |
| Federal District | ~200K | 0.81× |
| Espírito Santo | ~100K | 0.6× |
| Amazonas | ~100K | 0.69× |
| Tocantins | ~100K | 1.62× |
| Piauí | ~100K | 0.71× |
| Rondônia | ~100K | 1.14× |
| Sergipe | ~100K | 0.88× |
| Amapá | ~30K | 0.79× |
| Roraima | ~30K | 0.94× |
| Acre | ~20K | 0.52× |
Top brand affinities of the Atacadão audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Novella | 3.46× | Literature |
| PCI Concursos | 3.24× | Shopping |
| Manicure & Pedicure | 3.27× | Beauty & Wellness |
| zap imóveis | 2.89× | Travel & Leisure |
| Amaro, Friuli | 2.71× | |
| Lojas Americanas | 2.4× | Shopping |
| Betfair | 2.66× | Games |
| Gated community | 1.81× | Home & Garden |
| Loterias da CAIXA | 2.2× | Games |
| Galinha Pintadinha | 2× | Movies & TV |
| Vivara | 1.72× | Pets & Animals |
| Sportingbet | 1.82× | Sports |
| Consortium | 1.67× | Business & Career |
| Empresario | 1.54× | Business & Career |
| Nail clipper | 4.55× | Beauty & Wellness |
| ClickBank | 4.45× | Shopping |
| Bake sale | 2.24× | Food & Beverages |
| Raffle | 3.05× | Fashion & Accessoires |
| Proibidão | 1.97× | Music & Radio |
| Banco do Brasil | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 0.85 |
| Creativity | OPEN | 0.84 |
| Price Sensitivity | PREMIUM | 0.81 |
| Community Orientation | OPEN | 0.8 |
| Pet Ownership | JOY | 0.8 |
| Career Orientation | POWER | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 97.0% |
| France | 1.6% |
| Argentina | 0.5% |
See Atacadão audiences in other countries
More Supermarket audiences in Brazil
- Carrefour (14,049,551)
- Walmart (3,573,318)
- Plus (supermarket) (2,171,852)
- Argos (retailer) (917,323)
- Santa Isabel (supermarkets) (752,680)
Frequently asked questions
Who is Atacadão's target market in Brazil?
Atacadão's target market in Brazil covers an estimated 11,436,261 people, concentrated in São Paulo and Bahia.
What is the gender split and age of Atacadão customers?
70.6% of the Atacadão audience are female, 29.4% are male, with an average age of 40.7 years.
Which brands do Atacadão fans like most?
Atacadão fans show strongest brand affinity for Novella (3.46×), PCI Concursos (3.24×), and Manicure & Pedicure (3.27×) over the country average.
Where do Atacadão fans live in Brazil?
Atacadão fans in Brazil are most concentrated in São Paulo (reach ~4M), Bahia (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Atacadão fans also like?
Beyond Atacadão itself, the audience over-indexes on PCI Concursos (3.24×), Manicure & Pedicure (3.27×), zap imóveis (2.89×), and Amaro, Friuli (2.71×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Atacadão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.