A data profile of the people who buy, follow and care about Consortium in Brazil — modelled from more than twelve digital signal sources. Consortium has an estimated audience of 12,947,711 people in Brazil.
Consortium has an estimated audience of 12,947,711 people in Brazil. 49.9% are female, 50.1% are male, average age 39.8. Top brand affinities: Country music, Instagram, Honda, Rock music, Pop music.
Top brand affinities include Country music, Instagram, Honda, with strongest over-indexing on Country music (1.95× the country average).
Demographically, the Consortium audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Consortium fan in Brazil is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Country music.
The key figures that characterise the Consortium profile in Brazil.
49.9% are female, 50.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.8 |
| Estimated audience size | 12,947,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Consortium audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 59.9% |
| Italy | 7.7% |
| Chile | 6.5% |
The strongest cross-interests of the Consortium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 2.66× | ||
| 02 | Ford Ka | Cars & Mobility | 2.57× | ||
| 03 | Honda | Cars & Mobility | 2.38× | ||
| 04 | Hyundai | Cars & Mobility | 2.35× | ||
| 05 | Country music | Music & Radio | 1.95× | ||
| 06 | Volkswagen | Cars & Mobility | 1.94× | ||
| 07 | Pop music | Music & Radio | 1.93× | ||
| 08 | Rock music | Music & Radio | 1.86× | ||
| 09 | Samsung | Technology & Electronics | 1.86× | ||
| 10 | Sportingbet | Sports | 1.76× | ||
| 11 | Soul music | Music & Radio | 1.73× | ||
| 12 | Internet & Social Media | 1.70× | |||
| 13 | SUVs | Cars & Mobility | 1.70× | ||
| 14 | Hip hop music | Music & Radio | 1.67× | ||
| 15 | Atacadão | Shopping | 1.67× | ||
| 16 | Credit (finance) | Business & Career | 1.66× | ||
| 17 | WebMotors | Cars & Mobility | 1.63× | ||
| 18 | Formula One | Sports | 1.55× | ||
| 19 | Shopping malls | Shopping | 1.51× | ||
| 20 | Basketball | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Consortium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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