Consortium Audience in Brazil
Consortium has an estimated audience of 12,947,711 people in Brazil. 49.9% are female, 50.1% are male, average age 39.8. Top brand affinities: Country music, Instagram, Rock music, Honda, Pop music.
Top brand affinities include Country music, Instagram, Rock music, with strongest over-indexing on Country music (1.95× the country average). Demographically, the Consortium audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Consortium fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.8 |
| Estimated audience size | 12,947,711 |
Audience persona
The typical Consortium fan in Brazil is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Country music.
Top brand affinities of Consortium fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country music | 1.95× | Music & Radio |
| 1.7× | Internet & Social Media | |
| Rock music | 1.86× | Music & Radio |
| Honda | 2.38× | Cars & Mobility |
| Pop music | 1.93× | Music & Radio |
| Shopping malls | 1.51× | Shopping |
| Samsung | 1.86× | Technology & Electronics |
| Soul music | 1.73× | Music & Radio |
| Sweepstakes | 2.66× | Games |
| Volkswagen | 1.94× | Cars & Mobility |
| Hip hop music | 1.67× | Music & Radio |
| SUVs | 1.7× | Cars & Mobility |
| Ford Ka | 2.57× | Cars & Mobility |
| Sportingbet | 1.76× | Sports |
| Basketball | 1.51× | Sports |
| Atacadão | 1.67× | Shopping |
| WebMotors | 1.63× | Cars & Mobility |
| Credit (finance) | 1.66× | Business & Career |
| Hyundai | 2.35× | Cars & Mobility |
| Toyota | 1.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Need for Security | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.39 |
| Community Orientation | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 59.9% |
| Italy | 7.7% |
| Chile | 6.5% |
See Consortium audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Consortium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.