Sportingbet Audience in Brazil
Sportingbet has an estimated audience of 11,070,866 people in Brazil. 40.3% are female, 59.7% are male, average age 35.3. Top regions: São Paulo, Bahia, Rio de Janeiro. Top brand affinities: Betano, Real Madrid C.F., Cruzeiro Esporte Clube, Betfair, Sport Club Corinthians Paulista.
The average Sportingbet fan in Brazil is 35.3 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Rio de Janeiro. Top brand affinities include Betano, Real Madrid C.F., Cruzeiro Esporte Clube, with strongest over-indexing on Betano (2.41× the country average). Demographically, the Sportingbet audience skews more male with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Video / Board Game
Demographics of Sportingbet fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 35.3 |
| Estimated audience size | 11,070,866 |
Audience persona
The typical Sportingbet fan in Brazil is more male, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for Betano.
Sportingbet fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~2M | 0.75× |
| Bahia | ~1M | 1.46× |
| Rio de Janeiro | ~900K | 0.91× |
| Minas Gerais | ~700K | 0.62× |
| Pará | ~500K | 1.31× |
| Pernambuco | ~500K | 0.93× |
| Maranhão | ~500K | 1.68× |
| Ceará | ~400K | 0.86× |
| Goiás | ~400K | 0.99× |
| Rio Grande do Sul | ~300K | 0.47× |
| Paraná | ~300K | 0.45× |
| Santa Catarina | ~300K | 0.51× |
| Paraíba | ~200K | 1.08× |
| Piauí | ~200K | 1.53× |
| Mato Grosso | ~200K | 1.04× |
| Alagoas | ~200K | 1.22× |
| Amazonas | ~200K | 1.01× |
| Rio Grande do Norte | ~200K | 1× |
| Espírito Santo | ~100K | 0.61× |
| Sergipe | ~100K | 1.14× |
| Federal District | ~100K | 0.71× |
| Mato Grosso do Sul | ~100K | 0.67× |
| Tocantins | ~90K | 1.17× |
| Rondônia | ~80K | 0.84× |
| Acre | ~60K | 1.65× |
| Amapá | ~60K | 1.41× |
| Roraima | ~30K | 0.98× |
Top brand affinities of Sportingbet fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 2.41× | Games |
| Real Madrid C.F. | 1.66× | Sports |
| Cruzeiro Esporte Clube | 1.68× | Sports |
| Betfair | 3.78× | Games |
| Sport Club Corinthians Paulista | 1.59× | Sports |
| Clube Atlético Mineiro | 2.18× | Sports |
| Santos FC | 1.52× | Sports |
| Botafogo de Futebol e Regatas | 2.08× | Sports |
| Fortaleza Esporte Clube | 2.11× | Sports |
| Fluminense FC | 1.76× | Sports |
| Paris Saint-Germain | 2.06× | Sports |
| Neymar | 1.59× | Sports |
| Seleção Brasileira | 1.5× | Sports |
| Sport Club Internacional | 1.57× | Sports |
| CR Vasco da Gama | 1.53× | Sports |
| BetMGM | 3.1× | Games |
| Grêmio Foot-Ball Porto Alegrense | 1.65× | Sports |
| Al Nassr FC | 2.58× | Sports |
| Ceará Sporting Club | 2.13× | Sports |
| UEFA Champions League | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 0.96 |
| Luxury Orientation | PREMIUM | 0.92 |
| Quality Awareness | PREMIUM | 0.89 |
| Healthy Lifestyle | BALANCE | 0.85 |
| Family Orientation | CONSERVATISM | 0.84 |
| Travelling | THRILL | 0.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 68.7% |
| United Kingdom | 8.5% |
| Greece | 3.4% |
See Sportingbet audiences in other countries
More Sports audiences in Brazil
- Ultimate Fighting Championship (video game) (14,151,667)
- Stronghold (1993 video game) (12,020,575)
- Roblox (8,424,847)
- Fortnite (5,050,904)
- League of Legends (5,039,090)
Frequently asked questions
How many fans does Sportingbet have in Brazil?
Sportingbet has an estimated audience of 11,070,866 people in Brazil, concentrated in São Paulo and Bahia.
What is the gender split and age of Sportingbet fans?
40.3% of Sportingbet fans are female, 59.7% are male, with an average age of 35.3 years.
Which brands do Sportingbet fans like most?
Sportingbet fans show strongest brand affinity for Betano (2.41×), Real Madrid C.F. (1.66×), and Cruzeiro Esporte Clube (1.68×) over the country average.
Where do Sportingbet fans live in Brazil?
Sportingbet fans in Brazil are most concentrated in São Paulo (reach ~2M), Bahia (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Sportingbet fans also like?
Beyond Sportingbet itself, the audience over-indexes on Real Madrid C.F. (1.66×), Cruzeiro Esporte Clube (1.68×), Betfair (3.78×), and Sport Club Corinthians Paulista (1.59×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sportingbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.