A data profile of the people who buy, follow and care about Sportingbet in Brazil — modelled from more than twelve digital signal sources. Sportingbet has an estimated audience of 10,418,099 people in Brazil.
The average Sportingbet fan in Brazil is 35.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Bahia, Rio de Janeiro.
Top brand affinities include Betano, Cruzeiro Esporte Clube, Sport Club Corinthians Paulista, with strongest over-indexing on Betano (2.41× the country average).
Demographically, the Sportingbet audience skews more male with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sportingbet fan in Brazil is more male, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for Betano.
The key figures that characterise the Sportingbet profile in Brazil.
40.3% are female, 59.7% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 35.3 |
| Estimated audience size | 10,418,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Sportingbet audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 66.2% |
| United Kingdom | 8.6% |
| Greece | 3.5% |
Where the Sportingbet audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~500K | 1.68× | |
| 02 | Acre | ~60K | 1.65× | |
| 03 | Piauí | ~200K | 1.53× | |
| 04 | Bahia | ~1M | 1.46× | |
| 05 | Amapá | ~60K | 1.41× | |
| 06 | Pará | ~500K | 1.31× | |
| 07 | Alagoas | ~200K | 1.22× | |
| 08 | Tocantins | ~90K | 1.17× | |
| 09 | Sergipe | ~100K | 1.14× | |
| 10 | Paraíba | ~200K | 1.08× | |
| 11 | Mato Grosso | ~200K | 1.04× | |
| 12 | Amazonas | ~200K | 1.01× | |
| 13 | Rio Grande do Norte | ~200K | 1.00× | |
| 14 | Goiás | ~400K | 0.99× | |
| 15 | Roraima | ~30K | 0.98× | |
| 16 | Pernambuco | ~500K | 0.93× | |
| 17 | Rio de Janeiro | ~900K | 0.91× | |
| 18 | Ceará | ~400K | 0.86× | |
| 19 | Rondônia | ~80K | 0.84× | |
| 20 | São Paulo | ~2M | 0.75× | |
| 21 | Federal District | ~100K | 0.71× | |
| 22 | Mato Grosso do Sul | ~100K | 0.67× | |
| 23 | Minas Gerais | ~700K | 0.62× | |
| 24 | Espírito Santo | ~100K | 0.61× | |
| 25 | Santa Catarina | ~300K | 0.51× | |
| 26 | Rio Grande do Sul | ~300K | 0.47× | |
| 27 | Paraná | ~300K | 0.45× |
The strongest cross-interests of the Sportingbet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 3.78× | ||
| 02 | BetMGM | Games | 3.10× | ||
| 03 | Al Nassr FC | Sports | 2.58× | ||
| 04 | Betano | Games | 2.41× | ||
| 05 | Clube Atlético Mineiro | Sports | 2.18× | ||
| 06 | Ceará Sporting Club | Sports | 2.13× | ||
| 07 | Fortaleza Esporte Clube | Sports | 2.11× | ||
| 08 | Botafogo de Futebol e Regatas | Sports | 2.08× | ||
| 09 | Paris Saint-Germain | Sports | 2.06× | ||
| 10 | Fluminense FC | Sports | 1.76× | ||
| 11 | UEFA Champions League | Sports | 1.70× | ||
| 12 | Cruzeiro Esporte Clube | Sports | 1.68× | ||
| 13 | Real Madrid C.F. | Sports | 1.66× | ||
| 14 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.65× | ||
| 15 | Sport Club Corinthians Paulista | Sports | 1.59× | ||
| 16 | Neymar | Sports | 1.59× | ||
| 17 | Sport Club Internacional | Sports | 1.57× | ||
| 18 | CR Vasco da Gama | Sports | 1.53× | ||
| 19 | Santos FC | Sports | 1.52× | ||
| 20 | Seleção Brasileira | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.96× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Quality Awareness | PREMIUM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.47× | |
| Community Orientation | OPEN | 0.60× | |
| Extroversion | THRILL | 0.62× |
Sportingbet has an estimated audience of 10,418,099 people in Brazil, concentrated in São Paulo and Bahia.
40.3% of Sportingbet fans are female, 59.7% are male, with an average age of 35.3 years.
Sportingbet fans show strongest brand affinity for Betano (2.41×), Cruzeiro Esporte Clube (1.68×), and Sport Club Corinthians Paulista (1.59×) over the country average.
Sportingbet fans in Brazil are most concentrated in São Paulo (reach ~2M), Bahia (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sportingbet itself, the audience over-indexes on Cruzeiro Esporte Clube (1.68×), Sport Club Corinthians Paulista (1.59×), Betfair (3.78×), and Real Madrid C.F. (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sportingbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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