A data profile of the people who buy, follow and care about UEFA Champions League in Brazil — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 20,046,112 people in Brazil.
The average UEFA Champions League fan in Brazil is 37.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Neymar, Seleção Brasileira, Betano, with strongest over-indexing on Neymar (2.08× the country average).
Demographically, the UEFA Champions League audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical UEFA Champions League fan in Brazil is balanced, around 37.4 years old, with strong Social Media Usage tendencies and a notable affinity for Neymar.
The key figures that characterise the UEFA Champions League profile in Brazil.
46.3% are female, 53.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 37.4 |
| Estimated audience size | 20,046,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide UEFA Champions League audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~400K | 1.36× | |
| 02 | Roraima | ~60K | 1.27× | |
| 03 | Santa Catarina | ~1M | 1.17× | |
| 04 | Mato Grosso do Sul | ~300K | 1.14× | |
| 05 | Rio Grande do Sul | ~1M | 1.12× | |
| 06 | Minas Gerais | ~2M | 1.10× | |
| 07 | Pará | ~600K | 1.09× | |
| 08 | Paraná | ~1M | 1.07× | |
| 09 | Federal District | ~300K | 1.05× | |
| 10 | Acre | ~60K | 1.03× | |
| 11 | Rio de Janeiro | ~1.5M | 1.02× | |
| 12 | Maranhão | ~500K | 1.02× | |
| 13 | Piauí | ~300K | 1.02× | |
| 14 | São Paulo | ~4.5M | 1.01× | |
| 15 | Rondônia | ~100K | 0.97× | |
| 16 | Amapá | ~60K | 0.97× | |
| 17 | Bahia | ~1M | 0.94× | |
| 18 | Goiás | ~600K | 0.93× | |
| 19 | Rio Grande do Norte | ~300K | 0.93× | |
| 20 | Pernambuco | ~700K | 0.90× | |
| 21 | Espírito Santo | ~300K | 0.90× | |
| 22 | Sergipe | ~200K | 0.89× | |
| 23 | Ceará | ~700K | 0.86× | |
| 24 | Paraíba | ~300K | 0.86× | |
| 25 | Mato Grosso | ~300K | 0.85× | |
| 26 | Tocantins | ~90K | 0.77× | |
| 27 | Alagoas | ~200K | 0.75× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 3.15× | ||
| 02 | Lionel Messi | Sports | 2.60× | ||
| 03 | Sportingbet | Sports | 2.44× | ||
| 04 | Memphis Depay | Sports | 2.33× | ||
| 05 | Premier League | Sports | 2.29× | ||
| 06 | Cristiano Ronaldo | Sports | 2.12× | ||
| 07 | Neymar | Sports | 2.08× | ||
| 08 | FIFA World Cup | Sports | 2.06× | ||
| 09 | Sofascore | Sports | 1.92× | ||
| 10 | Copa Libertadores | Sports | 1.91× | ||
| 11 | Real Madrid C.F. | Sports | 1.83× | ||
| 12 | Copa do Brasil | Sports | 1.83× | ||
| 13 | Serie A | Sports | 1.78× | ||
| 14 | Seleção Brasileira | Sports | 1.77× | ||
| 15 | Manchester City F.C. | Sports | 1.76× | ||
| 16 | Endrick | Sports | 1.66× | ||
| 17 | FC Barcelona | Sports | 1.65× | ||
| 18 | Betano | Games | 1.60× | ||
| 19 | Campeonato Brasileiro Série A | Sports | 1.54× | ||
| 20 | CR Flamengo | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Risk Appetite | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.46× | |
| Individualism | JOY | 0.49× | |
| Indulgence | JOY | 0.49× |
UEFA Champions League has an estimated audience of 20,046,112 people in Brazil, concentrated in São Paulo and Minas Gerais.
46.3% of UEFA Champions League fans are female, 53.7% are male, with an average age of 37.4 years.
UEFA Champions League fans show strongest brand affinity for Neymar (2.08×), Seleção Brasileira (1.77×), and Betano (1.6×) over the country average.
UEFA Champions League fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on Seleção Brasileira (1.77×), Betano (1.6×), Real Madrid C.F. (1.83×), and FIFA World Cup (2.06×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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