UEFA Champions League Audience in Brazil
UEFA Champions League has an estimated audience of 16,054,870 people in Brazil. 46.3% are female, 53.7% are male, average age 37.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Real Madrid C.F., Betano, Neymar, Seleção Brasileira, Cristiano Ronaldo.
The average UEFA Champions League fan in Brazil is 37.4 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Real Madrid C.F., Betano, Neymar, with strongest over-indexing on Real Madrid C.F. (1.83× the country average). Demographically, the UEFA Champions League audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 37.4 |
| Estimated audience size | 16,054,870 |
Audience persona
The typical UEFA Champions League fan in Brazil is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Real Madrid C.F..
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,685,446 | 1.01× |
| Minas Gerais | 2,034,005 | 1.1× |
| Rio de Janeiro | 1,697,499 | 1.02× |
| Rio Grande do Sul | 1,176,641 | 1.12× |
| Paraná | 1,162,959 | 1.07× |
| Bahia | 1,102,709 | 0.94× |
| Santa Catarina | 953,538 | 1.17× |
| Pernambuco | 728,813 | 0.89× |
| Ceará | 670,748 | 0.86× |
| Goiás | 634,052 | 0.93× |
| Pará | 631,097 | 1.09× |
| Maranhão | 452,557 | 1.02× |
| Amazonas | 422,224 | 1.37× |
| Espírito Santo | 332,415 | 0.9× |
| Federal District | 313,035 | 1.06× |
| Paraíba | 305,747 | 0.85× |
| Mato Grosso do Sul | 297,883 | 1.15× |
| Mato Grosso | 281,981 | 0.85× |
| Rio Grande do Norte | 275,278 | 0.93× |
| Piauí | 252,536 | 1.02× |
| Alagoas | 190,837 | 0.74× |
| Sergipe | 163,742 | 0.88× |
| Rondônia | 143,133 | 0.97× |
| Tocantins | 87,114 | 0.74× |
| Roraima | 66,578 | 1.33× |
| Acre | 64,258 | 1.04× |
| Amapá | 61,102 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.83× | Sports |
| Betano | 1.6× | Games |
| Neymar | 2.08× | Sports |
| Seleção Brasileira | 1.77× | Sports |
| Cristiano Ronaldo | 2.12× | Sports |
| Premier League | 2.29× | Sports |
| Sportingbet | 2.44× | Sports |
| UEFA Europa League | 3.15× | Sports |
| Sofascore | 1.92× | Sports |
| Serie A | 1.78× | Sports |
| Copa Libertadores | 1.91× | Sports |
| Copa do Brasil | 1.83× | Sports |
| Memphis Depay | 2.33× | Sports |
| Campeonato Brasileiro Série A | 1.54× | Sports |
| Manchester City F.C. | 1.76× | Sports |
| CR Flamengo | 1.53× | Sports |
| FC Barcelona | 1.65× | Sports |
| Betfair | 1.69× | Games |
| ESPN Brasil | 1.91× | Movies & TV |
| La Liga | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.08 |
| Healthy Lifestyle | BALANCE | 0.94 |
| Early Adopter Mentality | POWER | 0.92 |
| Quality Awareness | PREMIUM | 0.91 |
| Luxury Orientation | PREMIUM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
- UEFA Champions League — Germany
- UEFA Champions League — United States
- UEFA Champions League — United Kingdom
- UEFA Champions League — France
- UEFA Champions League — Italy
- UEFA Champions League — Spain
- UEFA Champions League — Japan
- UEFA Champions League — South Korea
- UEFA Champions League — India
- UEFA Champions League — Canada
- UEFA Champions League — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does UEFA Champions League have in Brazil?
UEFA Champions League has an estimated audience of 16,054,870 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of UEFA Champions League fans?
46.3% of UEFA Champions League fans are female, 53.7% are male, with an average age of 37.4 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for Real Madrid C.F. (1.83×), Betano (1.6×), and Neymar (2.08×) over the country average.
Where do UEFA Champions League fans live in Brazil?
UEFA Champions League fans in Brazil are most concentrated in São Paulo (reach 4,685,446), Minas Gerais (reach 2,034,005), and Rio de Janeiro (reach 1,697,499). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on Betano (1.6×), Neymar (2.08×), Seleção Brasileira (1.77×), and Cristiano Ronaldo (2.12×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.