FC Barcelona Audience in Brazil
FC Barcelona has an estimated audience of 10,444,760 people in Brazil. 40.2% are female, 59.8% are male, average age 33.7. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Real Madrid C.F., Neymar, Cristiano Ronaldo, UEFA Champions League, Paris Saint-Germain.
The average FC Barcelona fan in Brazil is 33.7 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Real Madrid C.F., Neymar, Cristiano Ronaldo, with strongest over-indexing on Real Madrid C.F. (2× the country average). Demographically, the FC Barcelona audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Barcelona fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 33.7 |
| Estimated audience size | 10,444,760 |
Audience persona
The typical FC Barcelona fan in Brazil is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Real Madrid C.F..
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,810,627 | 0.67× |
| Minas Gerais | 967,780 | 0.9× |
| Bahia | 823,111 | 1.19× |
| Rio de Janeiro | 736,277 | 0.75× |
| Pernambuco | 534,337 | 1.12× |
| Paraná | 473,475 | 0.74× |
| Pará | 458,350 | 1.34× |
| Rio Grande do Sul | 445,112 | 0.72× |
| Ceará | 440,454 | 0.96× |
| Maranhão | 391,310 | 1.5× |
| Goiás | 376,698 | 0.94× |
| Santa Catarina | 375,917 | 0.79× |
| Amazonas | 233,328 | 1.29× |
| Paraíba | 203,775 | 0.97× |
| Espírito Santo | 191,462 | 0.88× |
| Mato Grosso | 179,143 | 0.91× |
| Piauí | 170,762 | 1.18× |
| Rio Grande do Norte | 162,041 | 0.93× |
| Alagoas | 148,849 | 0.98× |
| Mato Grosso do Sul | 126,731 | 0.83× |
| Federal District | 110,698 | 0.64× |
| Sergipe | 94,096 | 0.86× |
| Rondônia | 90,338 | 1.04× |
| Tocantins | 73,911 | 1.07× |
| Roraima | 49,488 | 1.68× |
| Acre | 43,885 | 1.21× |
| Amapá | 33,889 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 2× | Sports |
| Neymar | 1.93× | Sports |
| Cristiano Ronaldo | 2.32× | Sports |
| UEFA Champions League | 1.99× | Sports |
| Paris Saint-Germain | 1.77× | Sports |
| Premier League | 1.81× | Sports |
| UEFA Europa League | 2.35× | Sports |
| Sportingbet | 1.76× | Sports |
| CR Flamengo | 1.55× | Sports |
| Serie A | 1.52× | Sports |
| Copa do Brasil | 1.54× | Sports |
| Sofascore | 1.54× | Sports |
| Manchester City F.C. | 1.51× | Sports |
| Manchester United F.C. | 1.52× | Sports |
| Lionel Messi | 2.73× | Sports |
| La Liga | 1.51× | Sports |
| Juventus F.C. | 1.63× | Sports |
| Memphis Depay | 1.64× | Sports |
| Motorcycle sport | 1.57× | Sports |
| Bundesliga | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.12 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Need for Security | CONSERVATISM | 1 |
| Social Media Usage | JOY | 0.97 |
| Patriotism | CONSERVATISM | 0.96 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Spain | 10.0% |
| Indonesia | 4.7% |
See FC Barcelona audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does FC Barcelona have in Brazil?
FC Barcelona has an estimated audience of 10,444,760 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of FC Barcelona fans?
40.2% of FC Barcelona fans are female, 59.8% are male, with an average age of 33.7 years.
Which brands do FC Barcelona fans like most?
FC Barcelona fans show strongest brand affinity for Real Madrid C.F. (2×), Neymar (1.93×), and Cristiano Ronaldo (2.32×) over the country average.
Where do FC Barcelona fans live in Brazil?
FC Barcelona fans in Brazil are most concentrated in São Paulo (reach 1,810,627), Minas Gerais (reach 967,780), and Bahia (reach 823,111). These three regions account for the largest share of the active audience.
What other brands do FC Barcelona fans also like?
Beyond FC Barcelona itself, the audience over-indexes on Neymar (1.93×), Cristiano Ronaldo (2.32×), UEFA Champions League (1.99×), and Paris Saint-Germain (1.77×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.