A data profile of the people who buy, follow and care about FC Barcelona in Brazil — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 9,806,774 people in Brazil.
The average FC Barcelona fan in Brazil is 33.7 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Real Madrid C.F., Neymar, FIFA World Cup, with strongest over-indexing on Real Madrid C.F. (2× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical FC Barcelona fan in Brazil is more male, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the FC Barcelona profile in Brazil.
40.2% are female, 59.8% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 33.7 |
| Estimated audience size | 9,806,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide FC Barcelona audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~50K | 1.66× | |
| 02 | Maranhão | ~400K | 1.50× | |
| 03 | Pará | ~500K | 1.34× | |
| 04 | Amazonas | ~200K | 1.29× | |
| 05 | Acre | ~40K | 1.20× | |
| 06 | Bahia | ~800K | 1.19× | |
| 07 | Piauí | ~200K | 1.18× | |
| 08 | Pernambuco | ~500K | 1.12× | |
| 09 | Tocantins | ~70K | 1.07× | |
| 10 | Rondônia | ~90K | 1.04× | |
| 11 | Alagoas | ~100K | 0.98× | |
| 12 | Paraíba | ~200K | 0.97× | |
| 13 | Ceará | ~400K | 0.96× | |
| 14 | Goiás | ~400K | 0.94× | |
| 15 | Rio Grande do Norte | ~200K | 0.93× | |
| 16 | Mato Grosso | ~200K | 0.92× | |
| 17 | Amapá | ~30K | 0.92× | |
| 18 | Minas Gerais | ~1M | 0.90× | |
| 19 | Espírito Santo | ~200K | 0.88× | |
| 20 | Sergipe | ~90K | 0.87× | |
| 21 | Mato Grosso do Sul | ~100K | 0.83× | |
| 22 | Santa Catarina | ~400K | 0.79× | |
| 23 | Rio de Janeiro | ~700K | 0.75× | |
| 24 | Paraná | ~500K | 0.74× | |
| 25 | Rio Grande do Sul | ~400K | 0.72× | |
| 26 | São Paulo | ~2M | 0.67× | |
| 27 | Federal District | ~100K | 0.64× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 2.73× | ||
| 02 | UEFA Europa League | Sports | 2.35× | ||
| 03 | Cristiano Ronaldo | Sports | 2.32× | ||
| 04 | FIFA World Cup | Sports | 2.09× | ||
| 05 | Real Madrid C.F. | Sports | 2.00× | ||
| 06 | UEFA Champions League | Sports | 1.99× | ||
| 07 | Neymar | Sports | 1.93× | ||
| 08 | Premier League | Sports | 1.81× | ||
| 09 | Paris Saint-Germain | Sports | 1.77× | ||
| 10 | Sportingbet | Sports | 1.76× | ||
| 11 | Memphis Depay | Sports | 1.64× | ||
| 12 | Juventus F.C. | Sports | 1.63× | ||
| 13 | Endrick | Sports | 1.59× | ||
| 14 | CR Flamengo | Sports | 1.55× | ||
| 15 | Sofascore | Sports | 1.54× | ||
| 16 | Copa do Brasil | Sports | 1.54× | ||
| 17 | Serie A | Sports | 1.52× | ||
| 18 | Manchester United F.C. | Sports | 1.52× | ||
| 19 | Manchester City F.C. | Sports | 1.51× | ||
| 20 | La Liga | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.05× | |
| Social Media Usage | JOY | 0.99× | |
| Mindfulness | BALANCE | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.64× | |
| Career Orientation | POWER | 0.65× | |
| Design Affinity | PREMIUM | 0.65× |
FC Barcelona has an estimated audience of 9,806,774 people in Brazil, concentrated in São Paulo and Minas Gerais.
40.2% of FC Barcelona fans are female, 59.8% are male, with an average age of 33.7 years.
FC Barcelona fans show strongest brand affinity for Real Madrid C.F. (2×), Neymar (1.93×), and FIFA World Cup (2.09×) over the country average.
FC Barcelona fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Bahia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on Neymar (1.93×), FIFA World Cup (2.09×), Cristiano Ronaldo (2.32×), and UEFA Champions League (1.99×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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