A data profile of the people who buy, follow and care about Campeonato Brasileiro Série A in Brazil — modelled from more than twelve digital signal sources. Campeonato Brasileiro Série A has an estimated audience of 16,566,110 people in Brazil.
The average Campeonato Brasileiro Série A fan in Brazil is 37.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Betano, Copa do Brasil, Sportingbet, with strongest over-indexing on Betano (1.51× the country average).
Demographically, the Campeonato Brasileiro Série A audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Campeonato Brasileiro Série A fan in Brazil is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Betano.
The key figures that characterise the Campeonato Brasileiro Série A profile in Brazil.
49.6% are female, 50.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.3 |
| Estimated audience size | 16,566,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Campeonato Brasileiro Série A audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 82.5% |
| United States | 6.1% |
| Portugal | 3.7% |
Where the Campeonato Brasileiro Série A audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~1M | 1.84× | |
| 02 | Alagoas | ~400K | 1.62× | |
| 03 | Ceará | ~1M | 1.59× | |
| 04 | Pernambuco | ~1M | 1.44× | |
| 05 | Bahia | ~1.5M | 1.40× | |
| 06 | Paraíba | ~500K | 1.38× | |
| 07 | Rio Grande do Norte | ~400K | 1.35× | |
| 08 | Santa Catarina | ~1M | 1.31× | |
| 09 | Goiás | ~800K | 1.30× | |
| 10 | Paraná | ~1M | 1.03× | |
| 11 | Minas Gerais | ~1.5M | 0.96× | |
| 12 | Sergipe | ~200K | 0.95× | |
| 13 | Piauí | ~200K | 0.89× | |
| 14 | Rio Grande do Sul | ~800K | 0.85× | |
| 15 | Maranhão | ~400K | 0.85× | |
| 16 | Tocantins | ~90K | 0.83× | |
| 17 | Amapá | ~50K | 0.83× | |
| 18 | Amazonas | ~200K | 0.82× | |
| 19 | Mato Grosso | ~200K | 0.78× | |
| 20 | Roraima | ~30K | 0.71× | |
| 21 | Acre | ~40K | 0.68× | |
| 22 | Rondônia | ~90K | 0.67× | |
| 23 | Espírito Santo | ~200K | 0.63× | |
| 24 | Federal District | ~200K | 0.62× | |
| 25 | Mato Grosso do Sul | ~100K | 0.62× | |
| 26 | São Paulo | ~2.5M | 0.56× | |
| 27 | Rio de Janeiro | ~800K | 0.51× |
The strongest cross-interests of the Campeonato Brasileiro Série A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flamengo, Rio de Janeiro | Travel & Leisure | 2.01× | ||
| 02 | CONMEBOL | Sports | 1.91× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 1.89× | ||
| 04 | Betfair | Games | 1.85× | ||
| 05 | Barbell | Sports | 1.82× | ||
| 06 | Unibet | Games | 1.78× | ||
| 07 | Aerobics | Sports | 1.76× | ||
| 08 | Bet365 | Games | 1.74× | ||
| 09 | Sportingbet | Sports | 1.72× | ||
| 10 | Campeonato Brasileiro Série B | Sports | 1.68× | ||
| 11 | Slim-fit pants | Fashion & Accessoires | 1.67× | ||
| 12 | Copa do Brasil | Sports | 1.62× | ||
| 13 | Galatasaray S.K. | Sports | 1.60× | ||
| 14 | Jumanji | Movies & TV | 1.59× | ||
| 15 | American Airlines | Travel & Leisure | 1.55× | ||
| 16 | UEFA Europa League | Sports | 1.54× | ||
| 17 | Bundesliga | Sports | 1.54× | ||
| 18 | Betano | Games | 1.51× | ||
| 19 | Ligue 1 | Sports | 1.51× | ||
| 20 | Sports betting | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Risk Appetite | THRILL | 1.03× | |
| Early Adopter Mentality | POWER | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.83× | |
| Creativity | OPEN | 0.84× | |
| DIY Mentality | THRILL | 0.84× |
Campeonato Brasileiro Série A has an estimated audience of 16,566,110 people in Brazil, concentrated in São Paulo and Minas Gerais.
49.6% of Campeonato Brasileiro Série A fans are female, 50.4% are male, with an average age of 37.3 years.
Campeonato Brasileiro Série A fans show strongest brand affinity for Betano (1.51×), Copa do Brasil (1.62×), and Sportingbet (1.72×) over the country average.
Campeonato Brasileiro Série A fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Bahia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Campeonato Brasileiro Série A itself, the audience over-indexes on Copa do Brasil (1.62×), Sportingbet (1.72×), Betfair (1.85×), and UEFA Europa League (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Campeonato Brasileiro Série A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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