Campeonato Brasileiro Série A Audience in Brazil
Campeonato Brasileiro Série A has an estimated audience of 16,623,774 people in Brazil. 49.6% are female, 50.4% are male, average age 37.3. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Betano, Sportingbet, Copa do Brasil, Betfair, UEFA Europa League.
The average Campeonato Brasileiro Série A fan in Brazil is 37.3 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Betano, Sportingbet, Copa do Brasil, with strongest over-indexing on Betano (1.51× the country average). Demographically, the Campeonato Brasileiro Série A audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Campeonato Brasileiro Série A fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.3 |
| Estimated audience size | 16,623,774 |
Audience persona
The typical Campeonato Brasileiro Série A fan in Brazil is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Betano.
Campeonato Brasileiro Série A fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~2.5M | 0.56× |
| Minas Gerais | ~1.5M | 0.96× |
| Bahia | ~1.5M | 1.4× |
| Ceará | ~1M | 1.59× |
| Pernambuco | ~1M | 1.44× |
| Paraná | ~1M | 1.03× |
| Pará | ~1M | 1.84× |
| Santa Catarina | ~1M | 1.31× |
| Rio Grande do Sul | ~800K | 0.85× |
| Goiás | ~800K | 1.3× |
| Rio de Janeiro | ~800K | 0.51× |
| Paraíba | ~500K | 1.38× |
| Alagoas | ~400K | 1.62× |
| Rio Grande do Norte | ~400K | 1.35× |
| Maranhão | ~400K | 0.85× |
| Mato Grosso | ~200K | 0.78× |
| Amazonas | ~200K | 0.82× |
| Espírito Santo | ~200K | 0.63× |
| Piauí | ~200K | 0.89× |
| Federal District | ~200K | 0.62× |
| Sergipe | ~200K | 0.95× |
| Mato Grosso do Sul | ~100K | 0.62× |
| Rondônia | ~90K | 0.67× |
| Tocantins | ~90K | 0.83× |
| Amapá | ~50K | 0.83× |
| Acre | ~40K | 0.68× |
| Roraima | ~30K | 0.71× |
Top brand affinities of Campeonato Brasileiro Série A fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 1.51× | Games |
| Sportingbet | 1.72× | Sports |
| Copa do Brasil | 1.62× | Sports |
| Betfair | 1.85× | Games |
| UEFA Europa League | 1.54× | Sports |
| Bundesliga | 1.54× | Sports |
| Campeonato Brasileiro Série B | 1.68× | Sports |
| Galatasaray S.K. | 1.6× | Sports |
| Ligue 1 | 1.51× | Sports |
| Malaysia Airlines | 1.89× | Travel & Leisure |
| Flamengo, Rio de Janeiro | 2.01× | Travel & Leisure |
| Sports betting | 1.51× | Games |
| Bet365 | 1.74× | Games |
| Barbell | 1.82× | Sports |
| Aerobics | 1.76× | Sports |
| American Airlines | 1.55× | Travel & Leisure |
| Unibet | 1.78× | Games |
| CONMEBOL | 1.91× | Sports |
| Slim-fit pants | 1.67× | Fashion & Accessoires |
| Jumanji | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.06 |
| Risk Appetite | THRILL | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Social Media Usage | JOY | 1.01 |
| Travelling | THRILL | 1 |
| LGBTQ+ Identity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 79.8% |
| United States | 5.9% |
| Portugal | 3.6% |
See Campeonato Brasileiro Série A audiences in other countries
- Campeonato Brasileiro Série A — Germany
- Campeonato Brasileiro Série A — United States
- Campeonato Brasileiro Série A — United Kingdom
- Campeonato Brasileiro Série A — France
- Campeonato Brasileiro Série A — Italy
- Campeonato Brasileiro Série A — Spain
- Campeonato Brasileiro Série A — Japan
- Campeonato Brasileiro Série A — South Korea
- Campeonato Brasileiro Série A — India
- Campeonato Brasileiro Série A — Canada
- Campeonato Brasileiro Série A — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Campeonato Brasileiro Série A have in Brazil?
Campeonato Brasileiro Série A has an estimated audience of 16,623,774 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Campeonato Brasileiro Série A fans?
49.6% of Campeonato Brasileiro Série A fans are female, 50.4% are male, with an average age of 37.3 years.
Which brands do Campeonato Brasileiro Série A fans like most?
Campeonato Brasileiro Série A fans show strongest brand affinity for Betano (1.51×), Sportingbet (1.72×), and Copa do Brasil (1.62×) over the country average.
Where do Campeonato Brasileiro Série A fans live in Brazil?
Campeonato Brasileiro Série A fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Bahia (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Campeonato Brasileiro Série A fans also like?
Beyond Campeonato Brasileiro Série A itself, the audience over-indexes on Sportingbet (1.72×), Copa do Brasil (1.62×), Betfair (1.85×), and UEFA Europa League (1.54×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Campeonato Brasileiro Série A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.