Campeonato Brasileiro Série A Audience in Germany

Campeonato Brasileiro Série A logo

Campeonato Brasileiro Série A has an estimated audience of 398,836 people in Germany. 29.7% are female, 70.3% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Campeonato Brasileiro Série B, Copa Libertadores, Borussia Dortmund, CR Flamengo, Consortium.

The average Campeonato Brasileiro Série A fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Campeonato Brasileiro Série B, Copa Libertadores, Borussia Dortmund, with strongest over-indexing on Campeonato Brasileiro Série B (51.49× the country average). Demographically, the Campeonato Brasileiro Série A audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Campeonato Brasileiro Série A fans

Demographic split for Campeonato Brasileiro Série A audience in Germany
MetricValue
Female29.7%
Male70.3%
Average age31.6
Estimated audience size398,836

Audience persona

The typical Campeonato Brasileiro Série A fan in Germany is more male, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Campeonato Brasileiro Série B.

Top regions in Germany

Top regions ranked by reach for Campeonato Brasileiro Série A in Germany
RegionReachAffinity
Nordrhein-Westfalen60,4540.69×
Baden-Württemberg46,4320.85×
Bayern43,6100.68×
Hessen38,3151.25×
Berlin24,3011.35×
Sachsen-Anhalt23,7862.29×
Niedersachsen23,3170.6×
Schleswig-Holstein19,4901.35×
Thüringen16,0641.57×
Rheinland-Pfalz8,5640.43×
Saarland7,3791.5×
Hamburg7,0330.78×
Brandenburg4,9780.4×
Sachsen4,8970.25×
Bremen4,8281.41×
Mecklenburg-Vorpommern4,7240.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campeonato Brasileiro Série A audience
BrandAffinityCategory
Campeonato Brasileiro Série B51.49×Sports
Copa Libertadores34.55×Sports
Borussia Dortmund2.83×Sports
CR Flamengo24.33×Sports
Consortium17.08×Business & Career
Sport Club Corinthians Paulista25.81×Sports
RB LeipzigSports
FIFA World Cup3.07×Sports
Santos FC17.92×Sports
DFB-Pokal6.11×Sports
Multi-sport event20×Sports
Sociedade Esportiva Palmeiras31.85×Sports
São Paulo FC27.01×Sports
SporTV34.9×Sports
Manchester City F.C.5.18×Sports
Outdoor recreation2.11×Sports
SC Freiburg5.88×Sports
F.C. Hansa Rostock5.46×Sports
TikTok2.3×Internet & Social Media
2. Bundesliga3.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campeonato Brasileiro Série A audience
TraitClusterScore
MindfulnessBALANCE2.09
Risk AppetiteTHRILL1.74
SpiritualityBALANCE1.32
Sports ActivityPOWER1.31
TravellingTHRILL1.26
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Campeonato Brasileiro Série A
CountryShare
Brazil67.7%
United States5.7%
Portugal3.4%

See Campeonato Brasileiro Série A audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Campeonato Brasileiro Série A have in Germany?

Campeonato Brasileiro Série A has an estimated audience of 398,836 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Campeonato Brasileiro Série A fans?

29.7% of Campeonato Brasileiro Série A fans are female, 70.3% are male, with an average age of 31.6 years.

Which brands do Campeonato Brasileiro Série A fans like most?

Campeonato Brasileiro Série A fans show strongest brand affinity for Campeonato Brasileiro Série B (51.49×), Copa Libertadores (34.55×), and Borussia Dortmund (2.83×) over the country average.

Where do Campeonato Brasileiro Série A fans live in Germany?

Campeonato Brasileiro Série A fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,454), Baden-Württemberg (reach 46,432), and Bayern (reach 43,610). These three regions account for the largest share of the active audience.

What other brands do Campeonato Brasileiro Série A fans also like?

Beyond Campeonato Brasileiro Série A itself, the audience over-indexes on Copa Libertadores (34.55×), Borussia Dortmund (2.83×), CR Flamengo (24.33×), and Consortium (17.08×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Campeonato Brasileiro Série A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.