Rascasse Audience Intelligence

Multi-sport event Audience in Germany

A data profile of the people who buy, follow and care about Multi-sport event in Germany — modelled from more than twelve digital signal sources. Multi-sport event has an estimated audience of 428,915 people in Germany.

#30among Motorsport in Germany#5080among Topic in Germany#1043in Sports

The average Multi-sport event fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gated community, Olympic sports, Tagesschau, with strongest over-indexing on Gated community (18.97× the country average).

Demographically, the Multi-sport event audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Multi-sport event fan in Germany is more male, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Gated community.

Category: Sports · Type: Topic · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multi-sport event profile in Germany.

Audience size
429K
in Germany
Gender
43.6%♀
56.4% male
Age
41.2
average years
Country rank
#13269
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multi-sport event fans

43.6% are female, 56.4% are male, average age 41.2.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Multi-sport event audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age41.2
Estimated audience size428,915
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Multi-sport event audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Multi-sport event audience comes from Germany.

Worldwide audience distribution share by country for Multi-sport event
CountryShare
United States28.0%
United Kingdom10.0%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multi-sport event audience in Germany is strongest.

Fig. 05

Top regions by affinity

Multi-sport event fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.12×
02Sachsen-Anhalt~10K1.02×
03Bremen~4K1.02×
04Sachsen~20K1.01×
05Schleswig-Holstein~20K1.01×
06Hamburg~10K1.01×
07Saarland~5K1.00×
08Rheinland-Pfalz~20K0.99×
09Berlin~20K0.99×
10Brandenburg~10K0.99×
11Mecklenburg-Vorpommern~8K0.99×
12Hessen~30K0.98×
13Niedersachsen~40K0.97×
14Bayern~70K0.96×
15Baden-Württemberg~60K0.96×
16Nordrhein-Westfalen~90K0.94×
Fig. 06

Affinity by region

Affinity by region — Multi-sport event, Germany
0.94×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multi-sport event audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multi-sport event audience
#·InterestCategoryAffinity×
01Arda TuranSports23.13×
02Sociedade Esportiva PalmeirasSports21.77×
03Olympic sportsSports20.40×
04Gated communityHome & Garden18.97×
05Kevin De BruyneSports18.00×
06VuelingTravel & Leisure11.79×
07McCaféFood & Beverages7.50×
08Olympic GamesSports7.23×
09Desktop computersTechnology & Electronics6.01×
10Sustainable energyHome & Garden3.22×
11TipicoGames3.00×
12TransfermarktSports2.80×
13Renewable energyBusiness & Career2.76×
14SV Werder BremenSports2.72×
15TagesschauMovies & TV2.48×
16NatureHome & Garden2.26×
17FamilyKids & Family2.14×
18GermanyTravel & Leisure1.77×
19FIFA World CupSports1.73×
20FC Bayern MunichSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multi-sport event audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multi-sport event audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.52×
Quality AwarenessPREMIUM2.21×
Early Adopter MentalityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multi-sport event audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
CreativityOPEN0.64×
Social Media UsageJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multi-sport event have in Germany?

Multi-sport event has an estimated audience of 428,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Multi-sport event fans?

43.6% of Multi-sport event fans are female, 56.4% are male, with an average age of 41.2 years.

03

Which brands do Multi-sport event fans like most?

Multi-sport event fans show strongest brand affinity for Gated community (18.97×), Olympic sports (20.4×), and Tagesschau (2.48×) over the country average.

04

Where do Multi-sport event fans live in Germany?

Multi-sport event fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Multi-sport event fans also like?

Beyond Multi-sport event itself, the audience over-indexes on Olympic sports (20.4×), Tagesschau (2.48×), Desktop computers (6.01×), and Kevin De Bruyne (18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Multi-sport event audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Multi-sport event. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →