Multi-sport event Audience in Germany
Multi-sport event has an estimated audience of 428,915 people in Germany. 43.6% are female, 56.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: Gated community, Olympic sports, Handball-Bundesliga, Campeonato Brasileiro Série A, Chicago Marathon.
The average Multi-sport event fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include Gated community, Olympic sports, Handball-Bundesliga, with strongest over-indexing on Gated community (20× the country average). Demographically, the Multi-sport event audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Motorsport
Demographics of Multi-sport event fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 41.2 |
| Estimated audience size | 428,915 |
Audience persona
The typical Multi-sport event fan in Germany is more male, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Gated community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,737 | 0.49× |
| Bayern | 39,783 | 0.58× |
| Thüringen | 30,575 | 2.8× |
| Baden-Württemberg | 29,908 | 0.51× |
| Sachsen | 24,720 | 1.18× |
| Niedersachsen | 22,311 | 0.54× |
| Hessen | 22,298 | 0.68× |
| Berlin | 17,416 | 0.91× |
| Schleswig-Holstein | 17,380 | 1.13× |
| Sachsen-Anhalt | 16,968 | 1.53× |
| Rheinland-Pfalz | 16,234 | 0.76× |
| Hamburg | 11,437 | 1.18× |
| Brandenburg | 7,863 | 0.59× |
| Bremen | 7,279 | 1.98× |
| Mecklenburg-Vorpommern | 3,731 | 0.46× |
| Saarland | 3,709 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gated community | 20× | Home & Garden |
| Olympic sports | 21.91× | Sports |
| Handball-Bundesliga | 10.09× | Sports |
| Campeonato Brasileiro Série A | 20× | Sports |
| Chicago Marathon | 20.67× | Sports |
| Sustainable energy | 4.11× | Home & Garden |
| REMA 1000 | 40.15× | Shopping |
| SV Werder Bremen | 3.06× | Sports |
| Bundesliga | 2.43× | Sports |
| FC Bayern Munich | 2.3× | Sports |
| Renewable energy | 3.51× | Business & Career |
| Sociedade Esportiva Palmeiras | 26.51× | Sports |
| Sustainable clothing | 6.12× | Fashion & Accessoires |
| Vueling | 11.44× | Travel & Leisure |
| Olympic Games | 7.37× | Sports |
| FIFA World Cup | 2.4× | Sports |
| Efficient energy use | 3.76× | Technology & Electronics |
| Tagesschau | 2.17× | Movies & TV |
| São Paulo FC | 22.02× | Sports |
| Business class | 4.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.66 |
| Quality Awareness | PREMIUM | 2.68 |
| Early Adopter Mentality | POWER | 1.95 |
| DIY Mentality | THRILL | 1.75 |
| Sports Activity | POWER | 1.58 |
| Family Orientation | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 10.0% |
| Italy | 5.0% |
See Multi-sport event audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Multi-sport event have in Germany?
Multi-sport event has an estimated audience of 428,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Multi-sport event fans?
43.6% of Multi-sport event fans are female, 56.4% are male, with an average age of 41.2 years.
Which brands do Multi-sport event fans like most?
Multi-sport event fans show strongest brand affinity for Gated community (20×), Olympic sports (21.91×), and Handball-Bundesliga (10.09×) over the country average.
Where do Multi-sport event fans live in Germany?
Multi-sport event fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,737), Bayern (reach 39,783), and Thüringen (reach 30,575). These three regions account for the largest share of the active audience.
What other brands do Multi-sport event fans also like?
Beyond Multi-sport event itself, the audience over-indexes on Olympic sports (21.91×), Handball-Bundesliga (10.09×), Campeonato Brasileiro Série A (20×), and Chicago Marathon (20.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Multi-sport event. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.