Gated community Audience in Germany
Gated community has an estimated audience of 2,364,167 people in Germany. 59.3% are female, 40.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Consortium, Banco do Brasil, Música sertaneja, Housing estate, Extra (retail).
The average Gated community fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Consortium, Banco do Brasil, Música sertaneja, with strongest over-indexing on Consortium (139.39× the country average). Demographically, the Gated community audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Gated community fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.1 |
| Estimated audience size | 2,364,167 |
Audience persona
The typical Gated community fan in Germany is more female, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Consortium.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 710,936 | 1.37× |
| Baden-Württemberg | 419,073 | 1.3× |
| Bayern | 410,217 | 1.08× |
| Niedersachsen | 219,939 | 0.96× |
| Hessen | 169,994 | 0.94× |
| Rheinland-Pfalz | 154,442 | 1.3× |
| Berlin | 104,221 | 0.99× |
| Sachsen | 92,716 | 0.8× |
| Schleswig-Holstein | 78,954 | 0.93× |
| Thüringen | 65,713 | 1.09× |
| Hamburg | 60,389 | 1.13× |
| Brandenburg | 56,542 | 0.77× |
| Sachsen-Anhalt | 47,865 | 0.78× |
| Saarland | 29,541 | 1.02× |
| Mecklenburg-Vorpommern | 26,139 | 0.58× |
| Bremen | 19,326 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consortium | 139.39× | Business & Career |
| Banco do Brasil | 215.42× | Business & Career |
| Música sertaneja | 41.27× | Music & Radio |
| Housing estate | 20.25× | Home & Garden |
| Extra (retail) | 84.02× | Shopping |
| Mae | 43.15× | Music & Radio |
| Pedestrian | 27.9× | Cars & Mobility |
| Ana Maria Braga | 220.74× | Movies & TV |
| Mount Etna | 100.35× | Travel & Leisure |
| imovelweb | 140.06× | Home & Garden |
| Forró | 100.53× | Music & Radio |
| Personality test | 86.81× | Business & Career |
| Corpo Saudável | 43.03× | |
| Luan Santana | 105.68× | Music & Radio |
| Silva | 72.87× | Music & Radio |
| Chevrolet S-10 | 79.9× | Cars & Mobility |
| Slip-on shoe | 20× | Fashion & Accessoires |
| zap imóveis | 120.54× | Travel & Leisure |
| Personality quiz | 80.95× | Games |
| Campeonato Brasileiro Série A | 28.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4.68 |
| Luxury Orientation | PREMIUM | 1.83 |
| DIY Mentality | THRILL | 1.76 |
| Travelling | THRILL | 1.65 |
| Sustainability | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 13.7% |
| Japan | 8.8% |
See Gated community audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Gated community have in Germany?
Gated community has an estimated audience of 2,364,167 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gated community fans?
59.3% of Gated community fans are female, 40.7% are male, with an average age of 38.1 years.
Which brands do Gated community fans like most?
Gated community fans show strongest brand affinity for Consortium (139.39×), Banco do Brasil (215.42×), and Música sertaneja (41.27×) over the country average.
Where do Gated community fans live in Germany?
Gated community fans in Germany are most concentrated in Nordrhein-Westfalen (reach 710,936), Baden-Württemberg (reach 419,073), and Bayern (reach 410,217). These three regions account for the largest share of the active audience.
What other brands do Gated community fans also like?
Beyond Gated community itself, the audience over-indexes on Banco do Brasil (215.42×), Música sertaneja (41.27×), Housing estate (20.25×), and Extra (retail) (84.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gated community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.