Rascasse Audience Intelligence

Pedestrian Audience in Germany

A data profile of the people who buy, follow and care about Pedestrian in Germany — modelled from more than twelve digital signal sources. Pedestrian has an estimated audience of 1,224,829 people in Germany.

#2749among Topic in Germany#268in Cars & Mobility

The average Pedestrian fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gated community, Tagesschau, Non-alcoholic beverage, with strongest over-indexing on Gated community (27.9× the country average).

Demographically, the Pedestrian audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pedestrian fan in Germany is balanced, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Gated community.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pedestrian profile in Germany.

Audience size
1.2M
in Germany
Gender
53.0%♀
47.0% male
Age
43.4
average years
Country rank
#5399
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pedestrian fans

53.0% are female, 47.0% are male, average age 43.4.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Pedestrian audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age43.4
Estimated audience size1,224,829
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Pedestrian audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Pedestrian audience comes from Germany.

Worldwide audience distribution share by country for Pedestrian
CountryShare
United States20.0%
United Kingdom8.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pedestrian audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pedestrian fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.37×
02Nordrhein-Westfalen~300K1.13×
03Sachsen~70K1.13×
04Berlin~60K1.12×
05Hessen~100K1.09×
06Bayern~200K1.07×
07Niedersachsen~100K1.06×
08Hamburg~30K1.05×
09Bremen~10K1.01×
10Baden-Württemberg~200K0.96×
11Schleswig-Holstein~40K0.96×
12Rheinland-Pfalz~60K0.95×
13Saarland~10K0.94×
14Brandenburg~40K0.92×
15Sachsen-Anhalt~30K0.91×
16Mecklenburg-Vorpommern~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Pedestrian, Germany
0.88×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pedestrian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pedestrian audience
#·InterestCategoryAffinity×
01Gated communityHome & Garden27.90×
02HertzCars & Mobility6.51×
03SpreadsheetTechnology & Electronics6.45×
04Non-alcoholic beverageFood & Beverages6.02×
05AlltoursTravel & Leisure5.43×
06Web serverTechnology & Electronics4.64×
07BiochemistryBusiness & Career4.49×
08FirefoxInternet & Social Media4.41×
09Country rapMusic & Radio4.19×
10RefrigeratorHome & Garden3.51×
11DiaryKids & Family3.29×
12Public transportCars & Mobility3.07×
13Online newspaperNews2.43×
14FlixBusCars & Mobility2.39×
15EurowingsTravel & Leisure2.31×
16TagesschauMovies & TV2.08×
17Müller (company)Food & Beverages1.89×
18RyanairTravel & Leisure1.77×
19CHECK24Business & Career1.77×
20Netto Marken-DiscountShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pedestrian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pedestrian audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.91×
TravellingTHRILL1.90×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pedestrian audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.73×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pedestrian have in Germany?

Pedestrian has an estimated audience of 1,224,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pedestrian fans?

53.0% of Pedestrian fans are female, 47.0% are male, with an average age of 43.4 years.

03

Which brands do Pedestrian fans like most?

Pedestrian fans show strongest brand affinity for Gated community (27.9×), Tagesschau (2.08×), and Non-alcoholic beverage (6.02×) over the country average.

04

Where do Pedestrian fans live in Germany?

Pedestrian fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pedestrian fans also like?

Beyond Pedestrian itself, the audience over-indexes on Tagesschau (2.08×), Non-alcoholic beverage (6.02×), Refrigerator (3.51×), and Müller (company) (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Pedestrian audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pedestrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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