Pedestrian Audience in Germany
Pedestrian has an estimated audience of 1,224,829 people in Germany. 53.0% are female, 47.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Goes, Medieval fantasy, Este, Veneto.
The average Pedestrian fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Goes, with strongest over-indexing on Progressive rock (3.94× the country average). Demographically, the Pedestrian audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Pedestrian fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.4 |
| Estimated audience size | 1,224,829 |
Audience persona
The typical Pedestrian fan in Germany is balanced, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,663 | 1.21× |
| Bayern | 218,924 | 1.11× |
| Baden-Württemberg | 159,462 | 0.95× |
| Niedersachsen | 134,533 | 1.13× |
| Hessen | 84,163 | 0.9× |
| Sachsen | 77,304 | 1.29× |
| Rheinland-Pfalz | 56,275 | 0.92× |
| Thüringen | 52,880 | 1.69× |
| Berlin | 48,685 | 0.89× |
| Schleswig-Holstein | 40,369 | 0.92× |
| Brandenburg | 32,655 | 0.86× |
| Hamburg | 26,886 | 0.97× |
| Sachsen-Anhalt | 26,873 | 0.85× |
| Mecklenburg-Vorpommern | 16,807 | 0.72× |
| Saarland | 10,703 | 0.71× |
| Bremen | 9,223 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.94× | Music & Radio |
| Pillow | 2.38× | Home & Garden |
| Goes | 1.56× | Travel & Leisure |
| Medieval fantasy | 15.48× | Literature |
| Este, Veneto | 3.36× | Travel & Leisure |
| Natural rubber | 2.79× | Cars & Mobility |
| Unique Gifts | 1.5× | Shopping |
| Mothercare | 1.71× | Kids & Family |
| Nurse education | 2.13× | Kids & Family |
| Weimar Republic | 4.36× | Politics & Society |
| Humulus lupulus | 12.67× | Food & Beverages |
| 3D printing | 1.69× | Technology & Electronics |
| Buying a House | 4.68× | Home & Garden |
| Nationality | 2.2× | Politics & Society |
| Filmnächte am Elbufer | 6.79× | Movies & TV |
| Minestrone | 1.82× | Food & Beverages |
| Circular economy | 3.66× | Business & Career |
| Justice | 2.5× | Politics & Society |
| Captain Fantastic (film) | 5.93× | Movies & TV |
| Esra Erol | 3.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.96 |
| Quality Awareness | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.82 |
| Convenience Orientation | PREMIUM | 1.72 |
| Spirituality | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 8.9% |
| Italy | 5.8% |
See Pedestrian audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pedestrian have in Germany?
Pedestrian has an estimated audience of 1,224,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pedestrian fans?
53.0% of Pedestrian fans are female, 47.0% are male, with an average age of 43.4 years.
Which brands do Pedestrian fans like most?
Pedestrian fans show strongest brand affinity for Progressive rock (3.94×), Pillow (2.38×), and Goes (1.56×) over the country average.
Where do Pedestrian fans live in Germany?
Pedestrian fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,663), Bayern (reach 218,924), and Baden-Württemberg (reach 159,462). These three regions account for the largest share of the active audience.
What other brands do Pedestrian fans also like?
Beyond Pedestrian itself, the audience over-indexes on Pillow (2.38×), Goes (1.56×), Medieval fantasy (15.48×), and Este, Veneto (3.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pedestrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.