Pedestrian Audience in Germany
Pedestrian has an estimated audience of 1,224,829 people in Germany. 53.0% are female, 47.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gated community, Satire, Country rap, Allgäu, Western Union.
The average Pedestrian fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gated community, Satire, Country rap, with strongest over-indexing on Gated community (44.23× the country average). Demographically, the Pedestrian audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Pedestrian fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.4 |
| Estimated audience size | 1,224,829 |
Audience persona
The typical Pedestrian fan in Germany is balanced, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Gated community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,663 | 1.21× |
| Bayern | 218,924 | 1.11× |
| Baden-Württemberg | 159,462 | 0.95× |
| Niedersachsen | 134,533 | 1.13× |
| Hessen | 84,163 | 0.9× |
| Sachsen | 77,304 | 1.29× |
| Rheinland-Pfalz | 56,275 | 0.92× |
| Thüringen | 52,880 | 1.69× |
| Berlin | 48,685 | 0.89× |
| Schleswig-Holstein | 40,369 | 0.92× |
| Brandenburg | 32,655 | 0.86× |
| Hamburg | 26,886 | 0.97× |
| Sachsen-Anhalt | 26,873 | 0.85× |
| Mecklenburg-Vorpommern | 16,807 | 0.72× |
| Saarland | 10,703 | 0.71× |
| Bremen | 9,223 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gated community | 44.23× | Home & Garden |
| Satire | 8.81× | Literature |
| Country rap | 9.27× | Music & Radio |
| Allgäu | 9.22× | Travel & Leisure |
| Western Union | 5.85× | Business & Career |
| Public administration | 11.07× | Business & Career |
| Lake Constance | 10.17× | Travel & Leisure |
| Real property | 5.37× | Home & Garden |
| Viber | 13.08× | Internet & Social Media |
| Tagesschau | 2.13× | Movies & TV |
| Ryanair | 2.79× | Travel & Leisure |
| Pillow | 5.04× | Home & Garden |
| Headphones | 5.38× | Technology & Electronics |
| German television comedy | 5.59× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
| Bicycle wheel | 7.26× | Cars & Mobility |
| Airbnb | 2.29× | Travel & Leisure |
| Automobiles | 1.92× | Cars & Mobility |
| Firefox | 5.71× | Internet & Social Media |
| CHECK24 | 2.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.96 |
| Quality Awareness | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.82 |
| Convenience Orientation | PREMIUM | 1.72 |
| Spirituality | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 8.9% |
| Italy | 5.8% |
See Pedestrian audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pedestrian have in Germany?
Pedestrian has an estimated audience of 1,224,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pedestrian fans?
53.0% of Pedestrian fans are female, 47.0% are male, with an average age of 43.4 years.
Which brands do Pedestrian fans like most?
Pedestrian fans show strongest brand affinity for Gated community (44.23×), Satire (8.81×), and Country rap (9.27×) over the country average.
Where do Pedestrian fans live in Germany?
Pedestrian fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,663), Bayern (reach 218,924), and Baden-Württemberg (reach 159,462). These three regions account for the largest share of the active audience.
What other brands do Pedestrian fans also like?
Beyond Pedestrian itself, the audience over-indexes on Satire (8.81×), Country rap (9.27×), Allgäu (9.22×), and Western Union (5.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pedestrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.