A data profile of the people who buy, follow and care about Pedestrian in United Kingdom — modelled from more than twelve digital signal sources. Pedestrian has an estimated audience of 5,428,935 people in United Kingdom.
The average Pedestrian fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (3.14× the country average).
Demographically, the Pedestrian audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pedestrian fan in United Kingdom is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pedestrian profile in United Kingdom.
64.7% are female, 35.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 43.6 |
| Estimated audience size | 5,428,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Pedestrian audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 8.9% |
| Italy | 5.8% |
Where the Pedestrian audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~300K | 1.56× | |
| 02 | Yorkshire and the Humber | ~600K | 1.47× | |
| 03 | Northern Ireland | ~200K | 1.42× | |
| 04 | West Midlands | ~300K | 1.40× | |
| 05 | East of England | ~500K | 1.07× | |
| 06 | Scotland | ~500K | 0.98× | |
| 07 | Wales | ~300K | 0.88× | |
| 08 | East Midlands | ~300K | 0.78× | |
| 09 | South East | ~600K | 0.77× | |
| 10 | England | ~3.5M | 0.69× | |
| 11 | South West | ~300K | 0.63× | |
| 12 | North West | ~300K | 0.49× |
The strongest cross-interests of the Pedestrian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierce Brosnan | Movies & TV | 3.78× | ||
| 02 | Adoption | Kids & Family | 3.39× | ||
| 03 | Hot tub | Home & Garden | 3.20× | ||
| 04 | Wikipedia | Internet & Social Media | 3.14× | ||
| 05 | Refrigerator | Home & Garden | 2.98× | ||
| 06 | Mobile home | Cars & Mobility | 2.58× | ||
| 07 | Satire | Literature | 2.30× | ||
| 08 | Hobby | Home & Garden | 2.26× | ||
| 09 | Esso | Cars & Mobility | 2.22× | ||
| 10 | Distilled beverage | Food & Beverages | 2.13× | ||
| 11 | Internet & Social Media | 2.10× | |||
| 12 | William Hill (bookmaker) | Games | 2.09× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 14 | Volunteering | Politics & Society | 1.90× | ||
| 15 | Aldi | Shopping | 1.89× | ||
| 16 | Kitchen | Home & Garden | 1.87× | ||
| 17 | Weddings | Kids & Family | 1.86× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.75× | ||
| 19 | Politics | Politics & Society | 1.68× | ||
| 20 | Airbnb | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Sustainability | BALANCE | 0.86× | |
| Community Orientation | OPEN | 0.86× |
Pedestrian has an estimated audience of 5,428,935 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
64.7% of Pedestrian fans are female, 35.3% are male, with an average age of 43.6 years.
Pedestrian fans show strongest brand affinity for Wikipedia (3.14×), Hobby (2.26×), and Refrigerator (2.98×) over the country average.
Pedestrian fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pedestrian itself, the audience over-indexes on Hobby (2.26×), Refrigerator (2.98×), Kitchen (1.87×), and Distilled beverage (2.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pedestrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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