Rascasse Audience Intelligence

Pedestrian Audience in United States

A data profile of the people who buy, follow and care about Pedestrian in United States — modelled from more than twelve digital signal sources. Pedestrian has an estimated audience of 12,156,400 people in United States.

#1942among Topic in United States#113in Cars & Mobility

The average Pedestrian fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Mongolia, Airbnb, with strongest over-indexing on Google Maps (5.68× the country average).

Demographically, the Pedestrian audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pedestrian fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pedestrian profile in United States.

Audience size
12.2M
in United States
Gender
57.2%♀
42.8% male
Age
42.5
average years
Country rank
#2933
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pedestrian fans

57.2% are female, 42.8% are male, average age 42.5.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Pedestrian audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size12,156,400
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Pedestrian audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Pedestrian audience comes from United States.

Worldwide audience distribution share by country for Pedestrian
CountryShare
United States20.0%
United Kingdom8.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pedestrian audience in United States is strongest.

Fig. 05

Top regions by affinity

Pedestrian fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~400K1.31×
02Arizona~300K1.29×
03California~1.5M1.23×
04Nebraska~70K1.22×
05Mississippi~100K1.18×
06Hawaii~60K1.18×
07Connecticut~100K1.17×
08Nevada~100K1.15×
09Alabama~200K1.14×
10New York~800K1.13×
11Louisiana~200K1.11×
12Illinois~400K1.10×
13Washington, District of Columbia~40K1.10×
14Maryland~200K1.09×
15South Carolina~200K1.08×
16Georgia~400K1.07×
17Texas~1M1.06×
18New Mexico~60K1.06×
19Florida~900K1.05×
20North Carolina~400K1.03×
21New Jersey~300K1.03×
22Massachusetts~200K1.03×
23Alaska~30K1.02×
24Washington~200K1.01×
25Missouri~200K1.00×
26Kentucky~200K1.00×
27Pennsylvania~400K0.99×
28Indiana~200K0.99×
29Tennessee~200K0.98×
30Oklahoma~100K0.98×
31Oregon~100K0.97×
32Kansas~90K0.97×
33Arkansas~100K0.96×
34Idaho~60K0.96×
35Delaware~30K0.95×
36South Dakota~30K0.94×
37Colorado~200K0.93×
38Rhode Island~40K0.93×
39Michigan~300K0.92×
40Minnesota~200K0.91×
41Iowa~90K0.91×
42Wisconsin~200K0.89×
43Montana~30K0.88×
44Ohio~300K0.87×
45Vermont~20K0.87×
46Maine~40K0.86×
47North Dakota~20K0.86×
48West Virginia~50K0.85×
49Utah~90K0.83×
50New Hampshire~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Pedestrian, United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pedestrian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pedestrian audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media5.68×
02JumanjiMovies & TV5.68×
03MongoliaTravel & Leisure5.54×
04North KoreaTravel & Leisure4.99×
05Web serverTechnology & Electronics3.08×
06Mineral waterFood & Beverages2.92×
07Bath and BodyworksShopping2.83×
08Non-alcoholic beverageFood & Beverages2.80×
09JetBlueTravel & Leisure2.77×
10Microwave ovenHome & Garden2.35×
11AirbnbTravel & Leisure1.99×
12Real propertyHome & Garden1.92×
13GeneticsKids & Family1.90×
14InnovationBusiness & Career1.90×
15High schoolBusiness & Career1.89×
16Adventure travelTravel & Leisure1.75×
17Subscription business modelShopping1.68×
18Discount storesShopping1.65×
19RadioTechnology & Electronics1.51×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pedestrian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pedestrian audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.47×
TravellingTHRILL1.72×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pedestrian audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Social Media UsageJOY0.87×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pedestrian have in United States?

Pedestrian has an estimated audience of 12,156,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pedestrian fans?

57.2% of Pedestrian fans are female, 42.8% are male, with an average age of 42.5 years.

03

Which brands do Pedestrian fans like most?

Pedestrian fans show strongest brand affinity for Google Maps (5.68×), Mongolia (5.54×), and Airbnb (1.99×) over the country average.

04

Where do Pedestrian fans live in United States?

Pedestrian fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pedestrian fans also like?

Beyond Pedestrian itself, the audience over-indexes on Mongolia (5.54×), Airbnb (1.99×), North Korea (4.99×), and Bath and Bodyworks (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Pedestrian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedestrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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