Pedestrian Audience in United States

Pedestrian has an estimated audience of 12,156,400 people in United States. 57.2% are female, 42.8% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Diabetes mellitus awareness, Enterprise Rent-A-Car.

The average Pedestrian fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (5.68× the country average). Demographically, the Pedestrian audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Pedestrian fans

Demographic split for Pedestrian audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.5
Estimated audience size12,156,400

Audience persona

The typical Pedestrian fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Pedestrian in United States
RegionReachAffinity
California1,761,7461.32×
Texas1,182,1711.13×
Florida952,3501.16×
New York874,3321.29×
Illinois450,6981.11×
Georgia415,4441.11×
Pennsylvania396,0320.97×
Arizona386,3751.56×
Virginia372,6851.26×
North Carolina368,5801.01×
New Jersey329,1501.06×
Ohio327,0390.87×
Michigan308,9530.97×
Massachusetts269,8031.13×
Washington260,0451.07×
Tennessee243,9961×
Maryland238,1271.14×
Indiana229,7251.03×
South Carolina201,2581.1×
Missouri198,3421.01×
Alabama196,1601.16×
Colorado178,7270.93×
Louisiana170,8271.09×
Minnesota157,9500.91×
Wisconsin157,7850.86×
Connecticut145,8471.2×
Kentucky144,0790.95×
Oregon138,6230.99×
Nevada134,4351.14×
Oklahoma130,3230.97×
Mississippi121,2621.21×
Kansas94,8670.99×
Arkansas92,3380.92×
Utah85,9940.79×
Iowa78,9470.79×
Nebraska75,0011.23×
Hawaii63,0781.21×
New Mexico59,7400.98×
Idaho51,6250.85×
Washington, District of Columbia44,9801.23×
West Virginia42,9030.76×
New Hampshire34,2790.72×
Maine33,5980.77×
Rhode Island32,8420.85×
Alaska27,8941.07×
Montana25,7300.76×
Delaware25,4740.76×
South Dakota18,4190.66×
North Dakota17,3910.7×
Vermont14,7520.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pedestrian audience
BrandAffinityCategory
Google Maps5.68×Internet & Social Media
Indeed.com4.86×Business & Career
Capital One3.91×Business & Career
Diabetes mellitus awareness5.1×Health
Enterprise Rent-A-Car4.61×Cars & Mobility
Google News3.88×News
Beetlejuice3.19×Movies & TV
Airbnb2.5×Travel & Leisure
Apple Store4.99×Shopping
Singer-songwriter2.52×Music & Radio
Autism Awareness5.68×Health
FC Bayern Munich4.18×Sports
Microblogging5.22×Technology & Electronics
Jollibee5.68×Food & Beverages
CarGurus3.08×Cars & Mobility
Mongolia4.93×Travel & Leisure
DuckDuckGo4.43×Internet & Social Media
Bath and Bodyworks3.19×Shopping
Alexandra Daddario4.77×Movies & TV
Income tax5.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pedestrian audience
TraitClusterScore
Quality AwarenessPREMIUM2.73
TravellingTHRILL2.28
Urban LifestyleOPEN1.45
Convenience OrientationPREMIUM1.44
Career OrientationPOWER1.39
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Pedestrian
CountryShare
United States20.0%
United Kingdom8.9%
Italy5.8%

See Pedestrian audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Pedestrian have in United States?

Pedestrian has an estimated audience of 12,156,400 people in United States, concentrated in California and Texas.

What is the gender split and age of Pedestrian fans?

57.2% of Pedestrian fans are female, 42.8% are male, with an average age of 42.5 years.

Which brands do Pedestrian fans like most?

Pedestrian fans show strongest brand affinity for Google Maps (5.68×), Indeed.com (4.86×), and Capital One (3.91×) over the country average.

Where do Pedestrian fans live in United States?

Pedestrian fans in United States are most concentrated in California (reach 1,761,746), Texas (reach 1,182,171), and Florida (reach 952,350). These three regions account for the largest share of the active audience.

What other brands do Pedestrian fans also like?

Beyond Pedestrian itself, the audience over-indexes on Indeed.com (4.86×), Capital One (3.91×), Diabetes mellitus awareness (5.1×), and Enterprise Rent-A-Car (4.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedestrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.