Jumanji Audience in United States

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Jumanji has an estimated audience of 2,872,879 people in United States. 43.8% are female, 56.2% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Peacemaker, Freaky Friday (2003 film), Night at the Museum, Matt Smith (actor), Awkwafina.

The average Jumanji fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peacemaker, Freaky Friday (2003 film), Night at the Museum, with strongest over-indexing on Peacemaker (20.35× the country average). Demographically, the Jumanji audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Jumanji fans

Demographic split for Jumanji audience in United States
MetricValue
Female43.8%
Male56.2%
Average age37.0
Estimated audience size2,872,879

Audience persona

The typical Jumanji fan in United States is more male, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Jumanji in United States
RegionReachAffinity
California300,1730.95×
Texas261,9231.06×
Florida187,9510.97×
New York139,0760.87×
Pennsylvania97,6871.01×
Illinois94,6350.99×
Ohio94,3041.07×
Georgia86,0030.97×
North Carolina83,9530.97×
Michigan80,7791.08×
Virginia64,3970.92×
Tennessee62,2231.08×
New Jersey62,0990.85×
Washington61,5481.07×
Arizona60,2121.03×
Indiana58,4151.11×
Missouri53,0371.15×
Massachusetts49,7690.88×
Colorado48,4471.07×
Wisconsin46,1471.07×
Maryland42,6880.86×
South Carolina41,2190.95×
Minnesota40,4220.98×
Kentucky38,3841.07×
Oklahoma37,6531.18×
Alabama37,3680.93×
Oregon34,9221.06×
Louisiana34,8530.94×
Utah33,0371.28×
Nevada28,1111.01×
Iowa25,9411.1×
Kansas25,8461.14×
Connecticut25,3820.88×
Arkansas24,1351.02×
Mississippi21,7340.92×
Idaho17,7531.23×
New Mexico15,3271.06×
Nebraska14,9941.04×
Hawaii13,7361.11×
West Virginia12,2610.92×
New Hampshire12,1971.08×
Maine9,7660.95×
Montana8,4081.05×
Rhode Island7,4350.81×
Delaware6,4760.82×
South Dakota6,3830.96×
North Dakota5,9731.01×
Alaska5,9360.97×
Washington, District of Columbia5,4940.64×
Vermont4,4880.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jumanji audience
BrandAffinityCategory
Peacemaker20.35×Movies & TV
Freaky Friday (2003 film)37.75×Movies & TV
Night at the Museum40.41×Movies & TV
Matt Smith (actor)42.59×Movies & TV
Awkwafina31.98×Movies & TV
Just Go with It34.98×Movies & TV
Sonic the Hedgehog (comics)18.61×Literature
James Marsden20.13×Movies & TV
Jurassic World13.6×Movies & TV
Guy Ritchie27.7×Movies & TV
Superman3.65×Movies & TV
Where the Wild Things Are (film)31.73×Movies & TV
Air Force One (film)36.59×Movies & TV
Super Mario 3D World60.91×Games
Footloose (2011 film)30.68×Movies & TV
Dune9.41×Movies & TV
Ghostbusters17.67×Movies & TV
Daredevil (film)19.62×Movies & TV
Super Mario 3D Land68.8×Games
Dr. Dolittle (film)35.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jumanji audience
TraitClusterScore
ExtroversionTHRILL1.45
TraditionCONSERVATISM1.29
Social Media UsageJOY1.26
Risk AppetiteTHRILL1.22
Family OrientationCONSERVATISM1.16
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Jumanji
CountryShare
United States21.6%
Brazil7.3%
Germany6.1%

See Jumanji audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Jumanji have in United States?

Jumanji has an estimated audience of 2,872,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Jumanji fans?

43.8% of Jumanji fans are female, 56.2% are male, with an average age of 37.0 years.

Which brands do Jumanji fans like most?

Jumanji fans show strongest brand affinity for Peacemaker (20.35×), Freaky Friday (2003 film) (37.75×), and Night at the Museum (40.41×) over the country average.

Where do Jumanji fans live in United States?

Jumanji fans in United States are most concentrated in California (reach 300,173), Texas (reach 261,923), and Florida (reach 187,951). These three regions account for the largest share of the active audience.

What other brands do Jumanji fans also like?

Beyond Jumanji itself, the audience over-indexes on Freaky Friday (2003 film) (37.75×), Night at the Museum (40.41×), Matt Smith (actor) (42.59×), and Awkwafina (31.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumanji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.