Rascasse Audience Intelligence

Jumanji Audience in United States

A data profile of the people who buy, follow and care about Jumanji in United States — modelled from more than twelve digital signal sources. Jumanji has an estimated audience of 3,186,903 people in United States.

#433among Movie / TV Show / Series in United States#1242in Movies & TV

The average Jumanji fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peacemaker, Freaky Friday (2003 film), Night at the Museum, with strongest over-indexing on Peacemaker (20.35× the country average).

Demographically, the Jumanji audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jumanji fan in United States is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jumanji profile in United States.

Audience size
3.2M
in United States
Gender
43.8%♀
56.2% male
Age
37.0
average years
Country rank
#9775
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jumanji viewers

43.8% are female, 56.2% are male, average age 37.0.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Jumanji audience in United States
MetricValue
Female43.8%
Male56.2%
Average age37.0
Estimated audience size3,186,903
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Jumanji audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3924%
40-4922%
50+11%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Jumanji audience comes from United States.

Worldwide audience distribution share by country for Jumanji
CountryShare
United States23.2%
Brazil7.2%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumanji audience in United States is strongest.

Fig. 05

Top regions by affinity

Jumanji fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.27×
02Idaho~20K1.27×
03Oklahoma~40K1.18×
04Hawaii~10K1.17×
05Missouri~50K1.11×
06Kansas~30K1.11×
07New Mexico~20K1.11×
08Indiana~60K1.08×
09Arkansas~30K1.08×
10Iowa~30K1.08×
11New Hampshire~10K1.08×
12Montana~9K1.08×
13Nebraska~20K1.07×
14South Dakota~7K1.06×
15North Dakota~6K1.06×
16Wisconsin~50K1.05×
17Kentucky~40K1.05×
18Alaska~6K1.05×
19Tennessee~60K1.04×
20Texas~300K1.03×
21Ohio~90K1.03×
22Colorado~50K1.03×
23Michigan~80K1.02×
24Arizona~60K1.02×
25Oregon~30K1.02×
26Washington~60K1.01×
27West Virginia~10K0.99×
28South Carolina~40K0.97×
29Minnesota~40K0.97×
30Louisiana~40K0.97×
31Mississippi~20K0.97×
32Pennsylvania~90K0.96×
33Nevada~30K0.96×
34Maine~10K0.96×
35California~300K0.95×
36Georgia~80K0.95×
37Alabama~40K0.95×
38Illinois~90K0.94×
39North Carolina~80K0.94×
40Florida~200K0.93×
41Vermont~5K0.92×
42Virginia~60K0.89×
43Connecticut~30K0.89×
44Delaware~7K0.88×
45Maryland~40K0.85×
46New Jersey~60K0.84×
47Rhode Island~8K0.84×
48Massachusetts~50K0.83×
49New York~100K0.80×
50Washington, District of Columbia~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Jumanji, United States
0.62×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jumanji audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jumanji audience
#·InterestCategoryAffinity×
01Super Mario 3D LandGames68.80×
02Super Mario 3D WorldGames60.91×
03Matt Smith (actor)Movies & TV42.59×
04Night at the MuseumMovies & TV40.41×
05Freaky Friday (2003 film)Movies & TV37.75×
06Air Force One (film)Movies & TV36.59×
07Dr. Dolittle (film)Movies & TV35.74×
08Just Go with ItMovies & TV34.98×
09The Punisher (2004 film)Movies & TV32.91×
10AwkwafinaMovies & TV31.98×
11Where the Wild Things Are (film)Movies & TV31.73×
12Footloose (2011 film)Movies & TV30.68×
13Guy RitchieMovies & TV27.70×
14PeacemakerMovies & TV20.35×
15James MarsdenMovies & TV20.13×
16Daredevil (film)Movies & TV19.62×
17GhostbustersMovies & TV17.67×
18Malcolm in the MiddleMovies & TV13.67×
19Jurassic WorldMovies & TV13.60×
20SupermanMovies & TV3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jumanji audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jumanji audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.91×
ExtroversionTHRILL2.39×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jumanji audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
TravellingTHRILL0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jumanji have in United States?

Jumanji has an estimated audience of 3,186,903 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jumanji viewers?

43.8% of Jumanji fans are female, 56.2% are male, with an average age of 37.0 years.

03

Which brands do Jumanji fans like most?

Jumanji fans show strongest brand affinity for Peacemaker (20.35×), Freaky Friday (2003 film) (37.75×), and Night at the Museum (40.41×) over the country average.

04

Where do Jumanji fans live in United States?

Jumanji fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jumanji fans also like?

Beyond Jumanji itself, the audience over-indexes on Freaky Friday (2003 film) (37.75×), Night at the Museum (40.41×), Matt Smith (actor) (42.59×), and Awkwafina (31.98×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jumanji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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