Ghostbusters Audience in United States

Ghostbusters has an estimated audience of 3,322,413 people in United States. 39.3% are female, 60.7% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Oscar Isaac, Andy Serkis, Zoe Saldana, Indiana Jones (franchise).

The average Ghostbusters fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Oscar Isaac, Andy Serkis, with strongest over-indexing on Finnair (675× the country average). Demographically, the Ghostbusters audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Ghostbusters fans

Demographic split for Ghostbusters audience in United States
MetricValue
Female39.3%
Male60.7%
Average age36.6
Estimated audience size3,322,413

Audience persona

The typical Ghostbusters fan in United States is more male, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Ghostbusters in United States
RegionReachAffinity
California384,1281.05×
Texas329,2821.15×
Florida211,0180.94×
New York169,0760.91×
Illinois109,0810.99×
Ohio107,3831.05×
Pennsylvania107,1930.96×
Arizona99,2141.46×
North Carolina92,7200.93×
Georgia89,9430.88×
Michigan87,8291.01×
New Jersey75,7000.9×
Virginia73,4740.91×
Washington69,5741.04×
Tennessee67,3751.01×
Indiana65,4471.08×
Missouri59,2351.11×
Colorado58,8081.12×
Alabama57,7781.24×
Wisconsin52,8541.06×
Massachusetts51,7950.79×
Maryland47,5980.83×
Kentucky45,6491.1×
South Carolina45,5230.91×
Minnesota45,1350.95×
Oklahoma43,4811.18×
Oregon39,0521.03×
Louisiana38,4620.9×
Utah36,6771.23×
Nevada32,1391×
Iowa30,0801.1×
Kansas29,5431.13×
Connecticut28,6990.86×
Arkansas28,1671.03×
Mississippi22,5360.82×
New Mexico20,0431.2×
Idaho19,0771.14×
Nebraska17,6621.06×
West Virginia16,3681.06×
New Hampshire12,3020.94×
Maine11,7970.99×
Hawaii11,6900.82×
Montana9,4141.02×
Alaska8,6971.22×
Rhode Island8,4240.8×
South Dakota7,4980.98×
Delaware6,9480.76×
North Dakota6,4370.94×
Washington, District of Columbia5,4710.55×
Wyoming5,0661.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghostbusters audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Oscar Isaac76.7×Movies & TV
Andy Serkis87.87×Movies & TV
Zoe Saldana35.4×Movies & TV
Indiana Jones (franchise)45.88×Movies & TV
Jumanji38.7×Movies & TV
Ghostbusters (franchise)34.77×Movies & TV
Google Maps7.18×Internet & Social Media
Beetlejuice8.38×Movies & TV
Kristen Bell18.29×Movies & TV
Dan Aykroyd28.92×Movies & TV
Pulp Fiction19.93×Movies & TV
The Sopranos10.33×Movies & TV
Julia Louis-Dreyfus20×Movies & TV
Sleepy Hollow (TV series)55.07×Movies & TV
Kia Sportage22.34×Cars & Mobility
Peaky Blinders (TV series)11.9×Movies & TV
Superman2.68×Movies & TV
Melissa McCarthy13.41×Movies & TV
Capital One3.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghostbusters audience
TraitClusterScore
Design AffinityPREMIUM1.89
PatriotismCONSERVATISM1.74
ExtroversionTHRILL1.44
LGBTQ+ IdentityOPEN1.23
Risk AppetiteTHRILL1.22
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Ghostbusters
CountryShare
United States38.2%
United Kingdom7.9%
Germany7.2%

See Ghostbusters audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Ghostbusters have in United States?

Ghostbusters has an estimated audience of 3,322,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghostbusters fans?

39.3% of Ghostbusters fans are female, 60.7% are male, with an average age of 36.6 years.

Which brands do Ghostbusters fans like most?

Ghostbusters fans show strongest brand affinity for Finnair (675×), Oscar Isaac (76.7×), and Andy Serkis (87.87×) over the country average.

Where do Ghostbusters fans live in United States?

Ghostbusters fans in United States are most concentrated in California (reach 384,128), Texas (reach 329,282), and Florida (reach 211,018). These three regions account for the largest share of the active audience.

What other brands do Ghostbusters fans also like?

Beyond Ghostbusters itself, the audience over-indexes on Oscar Isaac (76.7×), Andy Serkis (87.87×), Zoe Saldana (35.4×), and Indiana Jones (franchise) (45.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghostbusters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.