Rascasse Audience Intelligence

Ghostbusters Audience in United States

A data profile of the people who buy, follow and care about Ghostbusters in United States — modelled from more than twelve digital signal sources. Ghostbusters has an estimated audience of 3,340,664 people in United States.

#18among Comedy in United States#400among Movie / TV Show / Series in United States#1167in Movies & TV

The average Ghostbusters fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indiana Jones (franchise), Pulp Fiction, Oscar Isaac, with strongest over-indexing on Indiana Jones (franchise) (52.21× the country average).

Demographically, the Ghostbusters audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ghostbusters fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Indiana Jones (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghostbusters profile in United States.

Audience size
3.3M
in United States
Gender
39.3%♀
60.7% male
Age
36.6
average years
Country rank
#9392
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghostbusters viewers

39.3% are female, 60.7% are male, average age 36.6.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Ghostbusters audience in United States
MetricValue
Female39.3%
Male60.7%
Average age36.6
Estimated audience size3,340,664
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Ghostbusters audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3927%
40-4919%
50+11%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Ghostbusters audience comes from United States.

Worldwide audience distribution share by country for Ghostbusters
CountryShare
United States34.7%
United Kingdom7.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghostbusters audience in United States is strongest.

Fig. 05

Top regions by affinity

Ghostbusters fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.65×
02Arizona~90K1.36×
03Utah~40K1.21×
04New Mexico~20K1.20×
05Alabama~60K1.19×
06Oklahoma~40K1.17×
07Idaho~20K1.15×
08Kansas~30K1.13×
09Missouri~60K1.11×
10Kentucky~50K1.11×
11Iowa~30K1.10×
12West Virginia~20K1.10×
13Wyoming~5K1.10×
14Nebraska~20K1.08×
15Indiana~60K1.06×
16Colorado~60K1.06×
17Montana~10K1.06×
18Texas~300K1.05×
19Wisconsin~50K1.05×
20South Dakota~8K1.05×
21Arkansas~30K1.04×
22Ohio~100K1.03×
23North Dakota~7K1.03×
24Oregon~40K1.02×
25Michigan~90K1.00×
26Washington~70K1.00×
27Maine~10K1.00×
28Tennessee~70K0.99×
29California~400K0.98×
30Nevada~30K0.97×
31Pennsylvania~100K0.96×
32Illinois~100K0.96×
33New Hampshire~10K0.96×
34Minnesota~40K0.94×
35North Carolina~90K0.90×
36South Carolina~40K0.90×
37Louisiana~40K0.90×
38Florida~200K0.89×
39New York~200K0.87×
40Virginia~70K0.87×
41Connecticut~30K0.87×
42New Jersey~70K0.86×
43Mississippi~20K0.86×
44Georgia~90K0.85×
45Maryland~50K0.83×
46Rhode Island~9K0.83×
47Hawaii~10K0.81×
48Massachusetts~50K0.80×
49Delaware~7K0.80×
50Washington, District of Columbia~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Ghostbusters, United States
0.57×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghostbusters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghostbusters audience
#·InterestCategoryAffinity×
01Indiana Jones (franchise)Movies & TV52.21×
02Andy SerkisMovies & TV33.09×
03Pulp FictionMovies & TV27.21×
04Oscar IsaacMovies & TV24.19×
05Jon FavreauMovies & TV20.00×
06Josh GadMovies & TV20.00×
07Evan Rachel WoodMovies & TV20.00×
08Julia Louis-DreyfusMovies & TV18.06×
09JumanjiMovies & TV17.67×
10Michael FassbenderMovies & TV16.02×
11Kristen BellMovies & TV14.66×
12Guillermo del ToroMovies & TV14.54×
13Ghostbusters (franchise)Movies & TV14.40×
14The SopranosMovies & TV13.94×
15Seth GreenMovies & TV13.17×
16Peaky Blinders (TV series)Movies & TV12.78×
17Scarface (1983 film)Movies & TV12.78×
18Zoe SaldanaMovies & TV11.34×
19Kelly OsbourneMusic & Radio9.92×
20SupermanMovies & TV2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghostbusters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ghostbusters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Design AffinityPREMIUM1.68×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ghostbusters audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Luxury OrientationPREMIUM0.82×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ghostbusters have in United States?

Ghostbusters has an estimated audience of 3,340,664 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ghostbusters viewers?

39.3% of Ghostbusters fans are female, 60.7% are male, with an average age of 36.6 years.

03

Which brands do Ghostbusters fans like most?

Ghostbusters fans show strongest brand affinity for Indiana Jones (franchise) (52.21×), Pulp Fiction (27.21×), and Oscar Isaac (24.19×) over the country average.

04

Where do Ghostbusters fans live in United States?

Ghostbusters fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ghostbusters fans also like?

Beyond Ghostbusters itself, the audience over-indexes on Pulp Fiction (27.21×), Oscar Isaac (24.19×), The Sopranos (13.94×), and Andy Serkis (33.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ghostbusters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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