Rascasse Audience Intelligence

Ghostbusters (franchise) Audience in United States

A data profile of the people who buy, follow and care about Ghostbusters (franchise) in United States — modelled from more than twelve digital signal sources. Ghostbusters (franchise) has an estimated audience of 3,186,773 people in United States.

#434among Movie / TV Show / Series in United States#1243in Movies & TV

The average Ghostbusters (franchise) fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Austin Powers (film series), Power Rangers (film), Ren and Stimpy, with strongest over-indexing on Austin Powers (film series) (41.44× the country average).

Demographically, the Ghostbusters (franchise) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ghostbusters (franchise) fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Austin Powers (film series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghostbusters (franchise) profile in United States.

Audience size
3.2M
in United States
Gender
38.1%♀
61.9% male
Age
40.3
average years
Country rank
#9776
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghostbusters (franchise) viewers

38.1% are female, 61.9% are male, average age 40.3.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Ghostbusters (franchise) audience in United States
MetricValue
Female38.1%
Male61.9%
Average age40.3
Estimated audience size3,186,773
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Ghostbusters (franchise) audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3930%
40-4926%
50+15%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Ghostbusters (franchise) audience comes from United States.

Worldwide audience distribution share by country for Ghostbusters (franchise)
CountryShare
United States35.6%
United Kingdom8.5%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghostbusters (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ghostbusters (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.65×
02Arizona~90K1.36×
03Utah~30K1.21×
04New Mexico~20K1.20×
05Alabama~50K1.19×
06Oklahoma~40K1.17×
07Idaho~20K1.15×
08Kansas~30K1.13×
09Missouri~60K1.11×
10Kentucky~40K1.11×
11Iowa~30K1.10×
12West Virginia~20K1.10×
13Wyoming~5K1.10×
14Nebraska~20K1.08×
15Indiana~60K1.06×
16Colorado~50K1.06×
17Montana~9K1.06×
18Texas~300K1.05×
19Wisconsin~50K1.05×
20South Dakota~8K1.05×
21Arkansas~30K1.04×
22Ohio~100K1.03×
23North Dakota~7K1.03×
24Oregon~40K1.02×
25Michigan~80K1.00×
26Washington~60K1.00×
27Maine~10K1.00×
28Tennessee~60K0.99×
29California~300K0.98×
30Nevada~30K0.97×
31Pennsylvania~100K0.96×
32Illinois~100K0.96×
33New Hampshire~10K0.96×
34Minnesota~40K0.94×
35North Carolina~90K0.90×
36South Carolina~40K0.90×
37Louisiana~40K0.90×
38Florida~200K0.89×
39New York~200K0.87×
40Virginia~70K0.87×
41Connecticut~30K0.87×
42New Jersey~70K0.86×
43Mississippi~20K0.86×
44Georgia~80K0.85×
45Maryland~40K0.83×
46Rhode Island~8K0.83×
47Hawaii~10K0.81×
48Massachusetts~50K0.80×
49Delaware~7K0.80×
50Washington, District of Columbia~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Ghostbusters (franchise), United States
0.57×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghostbusters (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghostbusters (franchise) audience
#·InterestCategoryAffinity×
01Ren and StimpyMovies & TV43.14×
02Miss Congeniality (film)Movies & TV43.00×
03Austin Powers (film series)Movies & TV41.44×
04Power Rangers (film)Movies & TV39.87×
0522 Jump StreetMovies & TV37.76×
06ALF (TV series)Movies & TV33.43×
07She's the ManMovies & TV32.25×
08Ted (film)Movies & TV31.50×
09Space JamMovies & TV27.56×
10Transformers (comics)Literature26.49×
11How to Lose a Guy in 10 DaysMovies & TV24.17×
12500 Days of SummerMovies & TV23.64×
13Superbad (film)Movies & TV23.05×
14Stripes (film)Movies & TV21.46×
15Boss BabyMovies & TV20.85×
16Step Brothers (film)Movies & TV20.69×
17Hotel TransylvaniaMovies & TV19.42×
18Shrek (franchise)Movies & TV18.45×
19Back to the Future (TV series)Movies & TV17.39×
20La La Land (film)Movies & TV12.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghostbusters (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ghostbusters (franchise) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.68×
PatriotismCONSERVATISM1.57×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ghostbusters (franchise) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ghostbusters (franchise) have in United States?

Ghostbusters (franchise) has an estimated audience of 3,186,773 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ghostbusters (franchise) viewers?

38.1% of Ghostbusters (franchise) fans are female, 61.9% are male, with an average age of 40.3 years.

03

Which brands do Ghostbusters (franchise) fans like most?

Ghostbusters (franchise) fans show strongest brand affinity for Austin Powers (film series) (41.44×), Power Rangers (film) (39.87×), and Ren and Stimpy (43.14×) over the country average.

04

Where do Ghostbusters (franchise) fans live in United States?

Ghostbusters (franchise) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ghostbusters (franchise) fans also like?

Beyond Ghostbusters (franchise) itself, the audience over-indexes on Power Rangers (film) (39.87×), Ren and Stimpy (43.14×), Stripes (film) (21.46×), and Transformers (comics) (26.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ghostbusters (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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