Ghostbusters (franchise) Audience in United States

Ghostbusters (franchise) logo

Ghostbusters (franchise) has an estimated audience of 3,155,890 people in United States. 38.1% are female, 61.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Austin Powers (film series), Power Rangers (film), Stripes (film), Transformers (comics), Ted (film).

The average Ghostbusters (franchise) fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Austin Powers (film series), Power Rangers (film), Stripes (film), with strongest over-indexing on Austin Powers (film series) (41.44× the country average). Demographically, the Ghostbusters (franchise) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ghostbusters (franchise) fans

Demographic split for Ghostbusters (franchise) audience in United States
MetricValue
Female38.1%
Male61.9%
Average age40.3
Estimated audience size3,155,890

Audience persona

The typical Ghostbusters (franchise) fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Austin Powers (film series).

Top regions in United States

Top regions ranked by reach for Ghostbusters (franchise) in United States
RegionReachAffinity
California364,8761.05×
Texas312,7781.15×
Florida200,4410.94×
New York160,6010.91×
Illinois103,6140.99×
Ohio102,0011.05×
Pennsylvania101,8210.96×
Arizona94,2421.46×
North Carolina88,0730.93×
Georgia85,4350.88×
Michigan83,4261.01×
New Jersey71,9060.9×
Virginia69,7920.91×
Washington66,0871.04×
Tennessee63,9981.01×
Indiana62,1671.08×
Missouri56,2661.11×
Colorado55,8611.12×
Alabama54,8821.24×
Wisconsin50,2051.06×
Massachusetts49,1990.79×
Maryland45,2120.83×
Kentucky43,3611.1×
South Carolina43,2410.91×
Minnesota42,8730.95×
Oklahoma41,3021.18×
Oregon37,0951.03×
Louisiana36,5340.9×
Utah34,8381.23×
Nevada30,5281×
Iowa28,5721.1×
Kansas28,0631.13×
Connecticut27,2600.86×
Arkansas26,7561.03×
Mississippi21,4060.82×
New Mexico19,0381.2×
Idaho18,1211.14×
Nebraska16,7771.06×
West Virginia15,5481.06×
New Hampshire11,6850.94×
Maine11,2060.99×
Hawaii11,1040.82×
Montana8,9431.02×
Alaska8,2611.22×
Rhode Island8,0010.8×
South Dakota7,1230.98×
Delaware6,6000.76×
North Dakota6,1150.94×
Washington, District of Columbia5,1970.55×
Wyoming4,8121.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghostbusters (franchise) audience
BrandAffinityCategory
Austin Powers (film series)41.44×Movies & TV
Power Rangers (film)39.87×Movies & TV
Stripes (film)21.46×Movies & TV
Transformers (comics)26.49×Literature
Ted (film)31.5×Movies & TV
Miss Congeniality (film)43×Movies & TV
Shrek (franchise)18.45×Movies & TV
Superbad (film)23.05×Movies & TV
She's the Man32.25×Movies & TV
How to Lose a Guy in 10 Days24.17×Movies & TV
500 Days of Summer23.64×Movies & TV
22 Jump Street37.76×Movies & TV
Back to the Future (TV series)17.39×Movies & TV
Step Brothers (film)20.69×Movies & TV
Hotel Transylvania19.42×Movies & TV
Space Jam27.56×Movies & TV
ALF (TV series)33.43×Movies & TV
Jerry Maguire24.72×Movies & TV
Magic Mike21.42×Movies & TV
Channing Tatum12.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghostbusters (franchise) audience
TraitClusterScore
ExtroversionTHRILL1.74
Early Adopter MentalityPOWER1.51
Design AffinityPREMIUM1.32
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.25
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Ghostbusters (franchise)
CountryShare
United States36.7%
United Kingdom8.9%
Germany7.6%

See Ghostbusters (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ghostbusters (franchise) have in United States?

Ghostbusters (franchise) has an estimated audience of 3,155,890 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghostbusters (franchise) fans?

38.1% of Ghostbusters (franchise) fans are female, 61.9% are male, with an average age of 40.3 years.

Which brands do Ghostbusters (franchise) fans like most?

Ghostbusters (franchise) fans show strongest brand affinity for Austin Powers (film series) (41.44×), Power Rangers (film) (39.87×), and Stripes (film) (21.46×) over the country average.

Where do Ghostbusters (franchise) fans live in United States?

Ghostbusters (franchise) fans in United States are most concentrated in California (reach 364,876), Texas (reach 312,778), and Florida (reach 200,441). These three regions account for the largest share of the active audience.

What other brands do Ghostbusters (franchise) fans also like?

Beyond Ghostbusters (franchise) itself, the audience over-indexes on Power Rangers (film) (39.87×), Stripes (film) (21.46×), Transformers (comics) (26.49×), and Ted (film) (31.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghostbusters (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.