Rascasse Audience Intelligence

Ghostbusters (franchise) Audience in Germany

A data profile of the people who buy, follow and care about Ghostbusters (franchise) in Germany — modelled from more than twelve digital signal sources. Ghostbusters (franchise) has an estimated audience of 671,788 people in Germany.

The average Ghostbusters (franchise) fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Beetlejuice, Scooby-Doo, with strongest over-indexing on Barbie (59.25× the country average).

Demographically, the Ghostbusters (franchise) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ghostbusters (franchise) fan in Germany is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghostbusters (franchise) profile in Germany.

Audience size
672K
in Germany
Gender
45.4%
54.6% male
Age
37.7
average years
Country rank
#9161
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghostbusters (franchise) viewers

45.4% are female, 54.6% are male, average age 37.7.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Ghostbusters (franchise) audience in Germany
MetricValue
Female45.4%
Male54.6%
Average age37.7
Estimated audience size671,788
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Ghostbusters (franchise) audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3929%
40-4921%
50+11%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Ghostbusters (franchise) audience comes from Germany.

Worldwide audience distribution share by country for Ghostbusters (franchise)
CountryShare
United States35.6%
United Kingdom8.5%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghostbusters (franchise) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ghostbusters (franchise) fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.12×
02Schleswig-Holstein~30K1.11×
03Brandenburg~20K1.10×
04Rheinland-Pfalz~30K1.05×
05Saarland~8K1.05×
06Nordrhein-Westfalen~100K1.04×
07Thüringen~20K1.04×
08Sachsen-Anhalt~20K1.03×
09Sachsen~30K0.99×
10Berlin~30K0.96×
11Mecklenburg-Vorpommern~10K0.95×
12Hessen~50K0.94×
13Bremen~5K0.94×
14Hamburg~10K0.92×
15Bayern~90K0.91×
16Baden-Württemberg~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Ghostbusters (franchise), Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghostbusters (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghostbusters (franchise) audience
#·InterestCategoryAffinity×
01Dan AykroydMovies & TV226.30×
02Power Rangers (film)Movies & TV151.26×
03Rise of the GuardiansMovies & TV147.06×
04Bee MovieMovies & TV112.04×
05Groundhog Day (film)Movies & TV110.39×
06Casper (film)Movies & TV93.90×
07BeetlejuiceMovies & TV90.20×
08Scooby-DooMovies & TV85.43×
09Enchanted (film)Movies & TV84.03×
10Midnight in ParisMovies & TV84.03×
11Austin Powers (film series)Movies & TV77.40×
12Pixels (2015 film)Movies & TV75.00×
13CaillouMovies & TV73.98×
14The Last Unicorn (film)Movies & TV73.90×
15Hugo (film)Fashion & Accessoires62.45×
16BarbieMovies & TV59.25×
17Transformers (comics)Literature46.89×
18Pinocchio (1940 film)Movies & TV43.56×
19Storm of LoveMovies & TV20.00×
20Visual keiMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghostbusters (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ghostbusters (franchise) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
ExtroversionTHRILL1.83×
Pet OwnershipJOY1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ghostbusters (franchise) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Luxury OrientationPREMIUM0.97×
Family OrientationCONSERVATISM1.09×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Ghostbusters (franchise) have in Germany?

Ghostbusters (franchise) has an estimated audience of 671,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ghostbusters (franchise) viewers?

45.4% of Ghostbusters (franchise) fans are female, 54.6% are male, with an average age of 37.7 years.

03

Which brands do Ghostbusters (franchise) fans like most?

Ghostbusters (franchise) fans show strongest brand affinity for Barbie (59.25×), Beetlejuice (90.2×), and Scooby-Doo (85.43×) over the country average.

04

Where do Ghostbusters (franchise) fans live in Germany?

Ghostbusters (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ghostbusters (franchise) fans also like?

Beyond Ghostbusters (franchise) itself, the audience over-indexes on Beetlejuice (90.2×), Scooby-Doo (85.43×), Dan Aykroyd (226.3×), and Power Rangers (film) (151.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ghostbusters (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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