Caillou Audience in Germany
Caillou has an estimated audience of 453,824 people in Germany. 55.3% are female, 44.7% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Scooby-Doo, Roblox, CapCut, Monty Python's Life of Brian.
The average Caillou fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Scooby-Doo, Roblox, with strongest over-indexing on Barbie (37.9× the country average). Demographically, the Caillou audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Caillou fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 37.5 |
| Estimated audience size | 453,824 |
Audience persona
The typical Caillou fan in Germany is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,945 | 1.27× |
| Bayern | 67,809 | 0.93× |
| Baden-Württemberg | 65,066 | 1.05× |
| Niedersachsen | 51,383 | 1.17× |
| Hessen | 37,044 | 1.07× |
| Sachsen | 22,303 | 1× |
| Rheinland-Pfalz | 21,244 | 0.93× |
| Berlin | 18,633 | 0.92× |
| Schleswig-Holstein | 15,582 | 0.96× |
| Brandenburg | 12,939 | 0.92× |
| Sachsen-Anhalt | 11,164 | 0.95× |
| Hamburg | 11,068 | 1.08× |
| Thüringen | 10,228 | 0.88× |
| Mecklenburg-Vorpommern | 8,294 | 0.96× |
| Saarland | 5,594 | 1× |
| Bremen | 3,532 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 37.9× | Movies & TV |
| Scooby-Doo | 27.16× | Movies & TV |
| Roblox | 30.8× | Games |
| CapCut | 30.8× | Technology & Electronics |
| Monty Python's Life of Brian | 56.89× | Movies & TV |
| Peter Sellers | 87.01× | Movies & TV |
| Overboard (film) | 92.45× | Movies & TV |
| Pixels (2015 film) | 45.51× | Movies & TV |
| The NeverEnding Story (film) | 36.7× | Movies & TV |
| Little Einsteins | 123.67× | Movies & TV |
| I Dream of Jeannie | 55.47× | Movies & TV |
| Karoline Herfurth | 21.8× | Movies & TV |
| The Jetsons | 100.68× | Movies & TV |
| Power Rangers (film) | 39.33× | Movies & TV |
| Beetlejuice | 12.63× | Movies & TV |
| DeviantArt | 16.58× | Internet & Social Media |
| Doc McStuffins | 132.83× | Movies & TV |
| The Lord of the Rings | 20× | Movies & TV |
| Beethoven (film) | 25.53× | Movies & TV |
| Austin Powers (film series) | 32.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Need for Security | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 7.2% |
| Germany | 6.7% |
See Caillou audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Caillou have in Germany?
Caillou has an estimated audience of 453,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caillou fans?
55.3% of Caillou fans are female, 44.7% are male, with an average age of 37.5 years.
Which brands do Caillou fans like most?
Caillou fans show strongest brand affinity for Barbie (37.9×), Scooby-Doo (27.16×), and Roblox (30.8×) over the country average.
Where do Caillou fans live in Germany?
Caillou fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,945), Bayern (reach 67,809), and Baden-Württemberg (reach 65,066). These three regions account for the largest share of the active audience.
What other brands do Caillou fans also like?
Beyond Caillou itself, the audience over-indexes on Scooby-Doo (27.16×), Roblox (30.8×), CapCut (30.8×), and Monty Python's Life of Brian (56.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caillou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.