Rascasse Audience Intelligence

Caillou Audience in Germany

A data profile of the people who buy, follow and care about Caillou in Germany — modelled from more than twelve digital signal sources. Caillou has an estimated audience of 448,740 people in Germany.

#37among Animation in Germany#697among Movie / TV Show / Series in Germany#2046in Movies & TV

The average Caillou fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Scooby-Doo, CapCut, with strongest over-indexing on Barbie (37.9× the country average).

Demographically, the Caillou audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caillou fan in Germany is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Barbie.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caillou profile in Germany.

Audience size
449K
in Germany
Gender
55.3%♀
44.7% male
Age
37.5
average years
Country rank
#12785
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caillou viewers

55.3% are female, 44.7% are male, average age 37.5.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Caillou audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age37.5
Estimated audience size448,740
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Caillou audience in Germany
Age bracketShare%
16-1931%
20-2915%
30-3916%
40-4915%
50+23%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Caillou audience comes from Germany.

Worldwide audience distribution share by country for Caillou
CountryShare
United States33.5%
Brazil7.4%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caillou audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caillou fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.22×
02Niedersachsen~50K1.13×
03Saarland~6K1.06×
04Hessen~40K1.05×
05Hamburg~10K1.05×
06Baden-Württemberg~60K1.01×
07Mecklenburg-Vorpommern~9K1.01×
08Sachsen~20K1.00×
09Sachsen-Anhalt~10K1.00×
10Rheinland-Pfalz~20K0.95×
11Schleswig-Holstein~20K0.95×
12Bremen~4K0.94×
13Brandenburg~10K0.93×
14Thüringen~10K0.93×
15Bayern~70K0.91×
16Berlin~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Caillou, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caillou audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caillou audience
#·InterestCategoryAffinity×
01Doc McStuffinsMovies & TV132.83×
02Little EinsteinsMovies & TV123.67×
03The JetsonsMovies & TV100.68×
04Overboard (film)Movies & TV92.45×
05Peter SellersMovies & TV87.01×
06Victor BorgeMusic & Radio87.01×
07Italian Open (tennis)Sports61.61×
08Monty Python's Life of BrianMovies & TV56.89×
09I Dream of JeannieMovies & TV55.47×
10Pixels (2015 film)Movies & TV45.51×
11Power Rangers (film)Movies & TV39.33×
12BarbieMovies & TV37.90×
13The NeverEnding Story (film)Movies & TV36.70×
14CapCutTechnology & Electronics30.80×
15RobloxGames30.80×
16Scooby-DooMovies & TV27.16×
17Karoline HerfurthMovies & TV21.80×
18The Lord of the RingsMovies & TV20.00×
19DeviantArtInternet & Social Media16.58×
20BeetlejuiceMovies & TV12.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caillou audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caillou audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Family OrientationCONSERVATISM1.77×
Pet OwnershipJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caillou audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Community OrientationOPEN0.86×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caillou have in Germany?

Caillou has an estimated audience of 448,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caillou viewers?

55.3% of Caillou fans are female, 44.7% are male, with an average age of 37.5 years.

03

Which brands do Caillou fans like most?

Caillou fans show strongest brand affinity for Barbie (37.9×), Scooby-Doo (27.16×), and CapCut (30.8×) over the country average.

04

Where do Caillou fans live in Germany?

Caillou fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Caillou fans also like?

Beyond Caillou itself, the audience over-indexes on Scooby-Doo (27.16×), CapCut (30.8×), Overboard (film) (92.45×), and Roblox (30.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Caillou audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caillou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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