Roblox Audience in Germany
Roblox has an estimated audience of 1,908,142 people in Germany. 40.9% are female, 59.1% are male, average age 27.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CapCut, Congo national football team, Among Us, Skibidi Toilet, Lemmings (video game).
The average Roblox fan in Germany is 27.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CapCut, Congo national football team, Among Us, with strongest over-indexing on CapCut (35.58× the country average). Demographically, the Roblox audience skews more male with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Roblox fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 27.3 |
| Estimated audience size | 1,908,142 |
Audience persona
The typical Roblox fan in Germany is more male, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CapCut.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 461,963 | 1.11× |
| Bayern | 265,183 | 0.86× |
| Baden-Württemberg | 254,154 | 0.98× |
| Niedersachsen | 214,832 | 1.16× |
| Hessen | 202,192 | 1.39× |
| Rheinland-Pfalz | 109,148 | 1.14× |
| Sachsen | 81,544 | 0.87× |
| Berlin | 76,634 | 0.9× |
| Schleswig-Holstein | 73,798 | 1.08× |
| Brandenburg | 60,126 | 1.02× |
| Sachsen-Anhalt | 44,264 | 0.9× |
| Thüringen | 42,209 | 0.87× |
| Mecklenburg-Vorpommern | 33,090 | 0.91× |
| Hamburg | 30,986 | 0.72× |
| Saarland | 21,785 | 0.93× |
| Bremen | 19,236 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CapCut | 35.58× | Technology & Electronics |
| Congo national football team | 32.26× | Sports |
| Among Us | 25.93× | Games |
| Skibidi Toilet | 19.49× | Internet & Social Media |
| Lemmings (video game) | 30.81× | Games |
| Borussia Dortmund | 1.64× | Sports |
| Dailymotion | 7.72× | Movies & TV |
| ALTF4 | 35.75× | Games |
| Bubble Shooter | 11× | Games |
| Candy Crush Saga | 7.26× | Games |
| You Don't Mess with the Zohan | 23.6× | Movies & TV |
| AnniTheDuck | 19.83× | Games |
| Arts and music | 1.59× | Arts & Culture |
| GamePro | 9.53× | Games |
| Medical Students | 14.38× | Business & Career |
| Minecraft | 5.56× | Games |
| Helen Mirren | 6.94× | Movies & TV |
| Snowfall (TV series) | 9.98× | Movies & TV |
| TikTok | 1.56× | Internet & Social Media |
| Snapback (hat) | 8.85× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Risk Appetite | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Career Orientation | POWER | 1.11 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.5% |
| Peru | 7.3% |
| Philippines | 5.2% |
See Roblox audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Roblox have in Germany?
Roblox has an estimated audience of 1,908,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roblox fans?
40.9% of Roblox fans are female, 59.1% are male, with an average age of 27.3 years.
Which brands do Roblox fans like most?
Roblox fans show strongest brand affinity for CapCut (35.58×), Congo national football team (32.26×), and Among Us (25.93×) over the country average.
Where do Roblox fans live in Germany?
Roblox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 461,963), Bayern (reach 265,183), and Baden-Württemberg (reach 254,154). These three regions account for the largest share of the active audience.
What other brands do Roblox fans also like?
Beyond Roblox itself, the audience over-indexes on Congo national football team (32.26×), Among Us (25.93×), Skibidi Toilet (19.49×), and Lemmings (video game) (30.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.