Rascasse Audience Intelligence

Roblox Audience in Germany

A data profile of the people who buy, follow and care about Roblox in Germany — modelled from more than twelve digital signal sources. Roblox has an estimated audience of 1,935,903 people in Germany.

#13among Video game in Germany#19among Video / Board Game in Germany#87in Games

The average Roblox fan in Germany is 27.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CapCut, Congo national football team, Among Us, with strongest over-indexing on CapCut (35.58× the country average).

Demographically, the Roblox audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roblox fan in Germany is more male, around 27.3 years old, with strong Social Media Usage tendencies and a notable affinity for CapCut.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roblox profile in Germany.

Audience size
1.9M
in Germany
Gender
40.9%♀
59.1% male
Age
27.3
average years
Country rank
#3482
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roblox fans

40.9% are female, 59.1% are male, average age 27.3.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Roblox audience in Germany
MetricValue
Female40.9%
Male59.1%
Average age27.3
Estimated audience size1,935,903
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Roblox audience in Germany
Age bracketShare%
16-1956%
20-2921%
30-3913%
40-498%
50+3%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Roblox audience comes from Germany.

Worldwide audience distribution share by country for Roblox
CountryShare
United States8.2%
Peru7.1%
Philippines5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roblox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roblox fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.35×
02Bremen~20K1.20×
03Niedersachsen~200K1.14×
04Rheinland-Pfalz~100K1.13×
05Nordrhein-Westfalen~400K1.07×
06Schleswig-Holstein~70K1.05×
07Brandenburg~60K1.04×
08Saarland~20K1.01×
09Sachsen-Anhalt~50K0.99×
10Thüringen~50K0.93×
11Mecklenburg-Vorpommern~30K0.93×
12Baden-Württemberg~200K0.92×
13Sachsen~80K0.86×
14Berlin~70K0.86×
15Bayern~300K0.82×
16Hamburg~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Roblox, Germany
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roblox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roblox audience
#·InterestCategoryAffinity×
01ALTF4Games35.75×
02CapCutTechnology & Electronics35.58×
03Congo national football teamSports32.26×
04Lemmings (video game)Games30.81×
05Five Nights at Freddy's 2Games25.96×
06Among UsGames25.93×
07You Don't Mess with the ZohanMovies & TV23.60×
08AnniTheDuckGames19.83×
09Skibidi ToiletInternet & Social Media19.49×
10Medical StudentsBusiness & Career14.38×
11Bubble ShooterGames11.00×
12GameProGames9.53×
13DailymotionMovies & TV7.72×
14Candy Crush SagaGames7.26×
15Helen MirrenMovies & TV6.94×
16MinecraftGames5.56×
17FIFA World CupSports1.69×
18Borussia DortmundSports1.64×
19Arts and musicArts & Culture1.59×
20FC Bayern MunichSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roblox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roblox audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.11×
Early Adopter MentalityPOWER1.03×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roblox audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
IndividualismJOY0.71×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roblox have in Germany?

Roblox has an estimated audience of 1,935,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roblox fans?

40.9% of Roblox fans are female, 59.1% are male, with an average age of 27.3 years.

03

Which brands do Roblox fans like most?

Roblox fans show strongest brand affinity for CapCut (35.58×), Congo national football team (32.26×), and Among Us (25.93×) over the country average.

04

Where do Roblox fans live in Germany?

Roblox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Roblox fans also like?

Beyond Roblox itself, the audience over-indexes on Congo national football team (32.26×), Among Us (25.93×), AnniTheDuck (19.83×), and Skibidi Toilet (19.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Roblox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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