Crossword Audience in Germany
Crossword has an estimated audience of 3,817,032 people in Germany. 54.5% are female, 45.5% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Politics, Steffi Graf, Hangman (game), Shopping.
The average Crossword fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Politics, Steffi Graf, with strongest over-indexing on Borussia Dortmund (2× the country average). Demographically, the Crossword audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Video game
Demographics of Crossword fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.3 |
| Estimated audience size | 3,817,032 |
Audience persona
The typical Crossword fan in Germany is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 808,467 | 0.97× |
| Bayern | 734,154 | 1.2× |
| Baden-Württemberg | 522,075 | 1× |
| Niedersachsen | 406,883 | 1.1× |
| Hessen | 312,001 | 1.07× |
| Rheinland-Pfalz | 207,651 | 1.09× |
| Sachsen | 188,782 | 1.01× |
| Schleswig-Holstein | 147,362 | 1.08× |
| Thüringen | 132,711 | 1.36× |
| Sachsen-Anhalt | 112,595 | 1.14× |
| Brandenburg | 104,358 | 0.88× |
| Berlin | 101,611 | 0.6× |
| Mecklenburg-Vorpommern | 72,112 | 0.99× |
| Hamburg | 49,203 | 0.57× |
| Saarland | 47,692 | 1.02× |
| Bremen | 30,563 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2× | Sports |
| Politics | 3.22× | Politics & Society |
| Steffi Graf | 10.42× | Sports |
| Hangman (game) | 38.95× | Games |
| Shopping | 1.75× | Shopping |
| Design | 1.78× | Home & Garden |
| Online shopping | 1.77× | Shopping |
| Beauty | 1.76× | Beauty & Wellness |
| Politics and social issues | 1.88× | Politics & Society |
| 1.82× | Internet & Social Media | |
| Printing | 2.49× | Technology & Electronics |
| YouTube | 1.86× | Movies & TV |
| German language | 2.72× | Politics & Society |
| Storm of Love | 3.72× | Movies & TV |
| Soccer | 1.92× | Sports |
| Family | 1.92× | Kids & Family |
| Cooking | 1.91× | Food & Beverages |
| Physical fitness | 1.84× | Sports |
| Psychology | 2.27× | Business & Career |
| Transfermarkt | 2.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Tradition | CONSERVATISM | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.9% |
| India | 6.5% |
See Crossword audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Crossword have in Germany?
Crossword has an estimated audience of 3,817,032 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crossword fans?
54.5% of Crossword fans are female, 45.5% are male, with an average age of 43.3 years.
Which brands do Crossword fans like most?
Crossword fans show strongest brand affinity for Borussia Dortmund (2×), Politics (3.22×), and Steffi Graf (10.42×) over the country average.
Where do Crossword fans live in Germany?
Crossword fans in Germany are most concentrated in Nordrhein-Westfalen (reach 808,467), Bayern (reach 734,154), and Baden-Württemberg (reach 522,075). These three regions account for the largest share of the active audience.
What other brands do Crossword fans also like?
Beyond Crossword itself, the audience over-indexes on Politics (3.22×), Steffi Graf (10.42×), Hangman (game) (38.95×), and Shopping (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.