Rascasse Audience Intelligence

Crossword Audience in Germany

A data profile of the people who buy, follow and care about Crossword in Germany — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 3,817,032 people in Germany.

#5among Video game in Germany#969among Topic in Germany#41in Games

The average Crossword fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Politics, Steffi Graf, with strongest over-indexing on dB’s (1.99× the country average).

Demographically, the Crossword audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crossword fan in Germany is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for dB’s.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crossword profile in Germany.

Audience size
3.8M
in Germany
Gender
54.5%♀
45.5% male
Age
43.3
average years
Country rank
#1565
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crossword fans

54.5% are female, 45.5% are male, average age 43.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Crossword audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age43.3
Estimated audience size3,817,032
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Crossword audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4925%
50+26%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Crossword audience comes from Germany.

Worldwide audience distribution share by country for Crossword
CountryShare
United States23.8%
United Kingdom9.9%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crossword audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crossword fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.38×
02Sachsen-Anhalt~100K1.18×
03Bayern~700K1.16×
04Schleswig-Holstein~100K1.09×
05Niedersachsen~400K1.08×
06Rheinland-Pfalz~200K1.08×
07Hessen~300K1.06×
08Saarland~50K1.06×
09Mecklenburg-Vorpommern~70K1.01×
10Sachsen~200K1.00×
11Baden-Württemberg~500K0.99×
12Bremen~30K0.97×
13Nordrhein-Westfalen~800K0.94×
14Brandenburg~100K0.88×
15Berlin~100K0.60×
16Hamburg~50K0.57×
Fig. 06

Affinity by region

Affinity by region — Crossword, Germany
0.57×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crossword audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crossword audience
#·InterestCategoryAffinity×
01Hangman (game)Games38.95×
02Steffi GrafSports10.42×
03PoliticsPolitics & Society3.22×
04German languagePolitics & Society2.72×
05PrintingTechnology & Electronics2.49×
06Borussia DortmundSports2.00×
07dB’sMusic & Radio1.99×
08FIFA World CupSports1.96×
09SoccerSports1.92×
10FamilyKids & Family1.92×
11CookingFood & Beverages1.91×
12UkrainiansMusic & Radio1.90×
13Politics and social issuesPolitics & Society1.88×
14YouTubeMovies & TV1.86×
15Physical fitnessSports1.84×
16InstagramInternet & Social Media1.82×
17DesignHome & Garden1.78×
18Online shoppingShopping1.77×
19BeautyBeauty & Wellness1.76×
20ShoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crossword audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crossword audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
CreativityOPEN1.57×
ExtroversionTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crossword audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
TraditionCONSERVATISM0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crossword have in Germany?

Crossword has an estimated audience of 3,817,032 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crossword fans?

54.5% of Crossword fans are female, 45.5% are male, with an average age of 43.3 years.

03

Which brands do Crossword fans like most?

Crossword fans show strongest brand affinity for dB’s (1.99×), Politics (3.22×), and Steffi Graf (10.42×) over the country average.

04

Where do Crossword fans live in Germany?

Crossword fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Crossword fans also like?

Beyond Crossword itself, the audience over-indexes on Politics (3.22×), Steffi Graf (10.42×), Hangman (game) (38.95×), and FIFA World Cup (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Crossword audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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