Rascasse Audience Intelligence

Physical fitness Audience in Germany

A data profile of the people who buy, follow and care about Physical fitness in Germany — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 22,972,421 people in Germany.

#26among Lifestyle cluster in Germany#34among Topic in Germany#10in Sports

The average Physical fitness fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fitness and figure competition, Female bodybuilding, Crossfit Training, with strongest over-indexing on Fitness and figure competition (1.66× the country average).

Demographically, the Physical fitness audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Physical fitness fan in Germany is balanced, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Fitness and figure competition.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical fitness profile in Germany.

Audience size
23M
in Germany
Gender
53.5%♀
46.5% male
Age
39.0
average years
Country rank
#55
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical fitness fans

53.5% are female, 46.5% are male, average age 39.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Physical fitness audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age39.0
Estimated audience size22,972,421
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Physical fitness audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Physical fitness audience comes from Germany.

Worldwide audience distribution share by country for Physical fitness
CountryShare
United States20.0%
Italy5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical fitness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Physical fitness fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~700K1.23×
02Bremen~200K1.05×
03Saarland~300K1.04×
04Schleswig-Holstein~900K1.03×
05Mecklenburg-Vorpommern~500K1.03×
06Rheinland-Pfalz~1M1.01×
07Brandenburg~700K0.99×
08Sachsen-Anhalt~600K0.99×
09Hamburg~500K0.99×
10Niedersachsen~2M0.97×
11Sachsen~1M0.96×
12Hessen~1.5M0.95×
13Berlin~1M0.94×
14Baden-Württemberg~3M0.90×
15Bayern~3.5M0.88×
16Nordrhein-Westfalen~4.5M0.86×
Fig. 06

Affinity by region

Affinity by region — Physical fitness, Germany
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical fitness audience
#·InterestCategoryAffinity×
01Optimum NutritionHealth2.43×
02Crunch FitnessSports1.80×
03Lightweight (MMA)Sports1.80×
04Strength and conditioning coachSports1.77×
05Fitness boot campSports1.75×
06KettlebellSports1.72×
07Volleyball BundesligaSports1.70×
08Fitness and figure competitionSports1.66×
09Heavyweight (MMA)Sports1.65×
10Gold's GymSports1.64×
11Ninja WarriorsMovies & TV1.62×
12Professional bodybuildingSports1.60×
13Flex (magazine)Sports1.58×
14High jumpSports1.57×
15Rhythmic gymnasticsSports1.57×
16Female bodybuildingSports1.56×
17Men's Health (magazine)Fashion & Accessoires1.56×
18General fitness trainingSports1.54×
19Summer Olympic GamesSports1.51×
20Crossfit TrainingSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physical fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.06×
Healthy LifestyleBALANCE1.01×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physical fitness audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
SpiritualityBALANCE0.83×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physical fitness have in Germany?

Physical fitness has an estimated audience of 22,972,421 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Physical fitness fans?

53.5% of Physical fitness fans are female, 46.5% are male, with an average age of 39.0 years.

03

Which brands do Physical fitness fans like most?

Physical fitness fans show strongest brand affinity for Fitness and figure competition (1.66×), Female bodybuilding (1.56×), and Crossfit Training (1.5×) over the country average.

04

Where do Physical fitness fans live in Germany?

Physical fitness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~3.5M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Physical fitness fans also like?

Beyond Physical fitness itself, the audience over-indexes on Female bodybuilding (1.56×), Crossfit Training (1.5×), General fitness training (1.54×), and Summer Olympic Games (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Physical fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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