Physical fitness Audience in Germany
Physical fitness has an estimated audience of 22,972,421 people in Germany. 53.5% are female, 46.5% are male, average age 39.0. Top regions: Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities: Fitness and figure competition, Female bodybuilding, Crossfit Training, General fitness training, Summer Olympic Games.
The average Physical fitness fan in Germany is 39.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Bayern. Top brand affinities include Fitness and figure competition, Female bodybuilding, Crossfit Training, with strongest over-indexing on Fitness and figure competition (1.66× the country average). Demographically, the Physical fitness audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical fitness fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 39.0 |
| Estimated audience size | 22,972,421 |
Audience persona
The typical Physical fitness fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Fitness and figure competition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 1,965,355 | 0.88× |
| Baden-Württemberg | 1,657,185 | 0.53× |
| Bayern | 1,418,197 | 0.38× |
| Thüringen | 1,414,910 | 2.42× |
| Nordrhein-Westfalen | 1,379,620 | 0.27× |
| Hessen | 1,378,090 | 0.79× |
| Rheinland-Pfalz | 1,245,487 | 1.08× |
| Schleswig-Holstein | 1,007,451 | 1.22× |
| Brandenburg | 670,329 | 0.94× |
| Sachsen | 662,291 | 0.59× |
| Mecklenburg-Vorpommern | 572,484 | 1.31× |
| Berlin | 509,028 | 0.5× |
| Hamburg | 467,960 | 0.9× |
| Saarland | 442,636 | 1.57× |
| Sachsen-Anhalt | 433,943 | 0.73× |
| Bremen | 372,324 | 1.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fitness and figure competition | 1.66× | Sports |
| Female bodybuilding | 1.56× | Sports |
| Crossfit Training | 1.5× | Sports |
| General fitness training | 1.54× | Sports |
| Summer Olympic Games | 1.51× | Sports |
| Fitness boot camp | 1.75× | Sports |
| Kettlebell | 1.72× | Sports |
| Optimum Nutrition | 2.43× | Health |
| Professional bodybuilding | 1.6× | Sports |
| Ninja Warriors | 1.62× | Movies & TV |
| Heavyweight (MMA) | 1.65× | Sports |
| Crunch Fitness | 1.8× | Sports |
| Lightweight (MMA) | 1.8× | Sports |
| High jump | 1.57× | Sports |
| Flex (magazine) | 1.58× | Sports |
| Rhythmic gymnastics | 1.57× | Sports |
| Strength and conditioning coach | 1.77× | Sports |
| Volleyball Bundesliga | 1.7× | Sports |
| NHL (video game series) | 1.64× | Games |
| Volvic (mineral water) | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.12 |
| Sports Activity | POWER | 1.05 |
| Family Orientation | CONSERVATISM | 0.98 |
| Luxury Orientation | PREMIUM | 0.98 |
| Career Orientation | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Physical fitness audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Physical fitness have in Germany?
Physical fitness has an estimated audience of 22,972,421 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Physical fitness fans?
53.5% of Physical fitness fans are female, 46.5% are male, with an average age of 39.0 years.
Which brands do Physical fitness fans like most?
Physical fitness fans show strongest brand affinity for Fitness and figure competition (1.66×), Female bodybuilding (1.56×), and Crossfit Training (1.5×) over the country average.
Where do Physical fitness fans live in Germany?
Physical fitness fans in Germany are most concentrated in Niedersachsen (reach 1,965,355), Baden-Württemberg (reach 1,657,185), and Bayern (reach 1,418,197). These three regions account for the largest share of the active audience.
What other brands do Physical fitness fans also like?
Beyond Physical fitness itself, the audience over-indexes on Female bodybuilding (1.56×), Crossfit Training (1.5×), General fitness training (1.54×), and Summer Olympic Games (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.