Volleyball Bundesliga Audience in Germany
Volleyball Bundesliga has an estimated audience of 336,010 people in Germany. 61.9% are female, 38.1% are male, average age 38.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Natural World, Wikipedia, Hungary national football team, Yahoo!ショッピング, Humorism.
The average Volleyball Bundesliga fan in Germany is 38.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Natural World, Wikipedia, Hungary national football team, with strongest over-indexing on Natural World (3.93× the country average). Demographically, the Volleyball Bundesliga audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Volleyball
Demographics of Volleyball Bundesliga fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 38.0 |
| Estimated audience size | 336,010 |
Audience persona
The typical Volleyball Bundesliga fan in Germany is more female, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 57,782 | 1.23× |
| Nordrhein-Westfalen | 48,499 | 0.64× |
| Niedersachsen | 47,769 | 1.43× |
| Bayern | 38,458 | 0.69× |
| Mecklenburg-Vorpommern | 20,245 | 3.07× |
| Sachsen | 19,572 | 1.16× |
| Brandenburg | 19,010 | 1.78× |
| Berlin | 17,916 | 1.16× |
| Hessen | 11,950 | 0.45× |
| Thüringen | 9,596 | 1.09× |
| Sachsen-Anhalt | 8,483 | 0.95× |
| Rheinland-Pfalz | 7,773 | 0.45× |
| Schleswig-Holstein | 6,896 | 0.56× |
| Hamburg | 5,111 | 0.66× |
| Saarland | 1,828 | 0.43× |
| Bremen | 769 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.93× | Fashion & Accessoires |
| Wikipedia | 3.64× | Internet & Social Media |
| Hungary national football team | 13.98× | Sports |
| Yahoo!ショッピング | 3.81× | |
| Humorism | 7.2× | Literature |
| Blikk | 24.71× | News |
| Rádió 1 | 25.68× | Music & Radio |
| Radio broadcasting | 4.09× | Music & Radio |
| Animal husbandry | 4.36× | Politics & Society |
| HVG | 21.74× | News |
| Wind turbine | 6.82× | Home & Garden |
| Electricity | 2.86× | Home & Garden |
| Hungarian language | 8.05× | Politics & Society |
| Magic (illusion) | 4.54× | Kids & Family |
| Nigeria | 5.95× | Travel & Leisure |
| Pop music | 2.15× | Music & Radio |
| Angela White (athlete) | 6.89× | Movies & TV |
| Insect | 4.27× | Pets & Animals |
| Digital television | 3.34× | Movies & TV |
| Ukraine | 3.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.52 |
| Sports Activity | POWER | 1.36 |
| Career Orientation | POWER | 1.34 |
| Convenience Orientation | PREMIUM | 1.32 |
| Travelling | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.7% |
| China | 1.2% |
| Austria | 0.9% |
See Volleyball Bundesliga audiences in other countries
More Volleyball audiences in Germany
- VfB Friedrichshafen (150,655)
- FIVB Volleyball Women's World Championship (107,568)
- FIVB Beach Volleyball World Tour (103,189)
- Berlin Recycling Volleys (69,241)
- ASV Dachau (51,696)
Frequently asked questions
How many fans does Volleyball Bundesliga have in Germany?
Volleyball Bundesliga has an estimated audience of 336,010 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Volleyball Bundesliga fans?
61.9% of Volleyball Bundesliga fans are female, 38.1% are male, with an average age of 38.0 years.
Which brands do Volleyball Bundesliga fans like most?
Volleyball Bundesliga fans show strongest brand affinity for Natural World (3.93×), Wikipedia (3.64×), and Hungary national football team (13.98×) over the country average.
Where do Volleyball Bundesliga fans live in Germany?
Volleyball Bundesliga fans in Germany are most concentrated in Baden-Württemberg (reach 57,782), Nordrhein-Westfalen (reach 48,499), and Niedersachsen (reach 47,769). These three regions account for the largest share of the active audience.
What other brands do Volleyball Bundesliga fans also like?
Beyond Volleyball Bundesliga itself, the audience over-indexes on Wikipedia (3.64×), Hungary national football team (13.98×), Yahoo!ショッピング (3.81×), and Humorism (7.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volleyball Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.