Ukraine Audience in Germany
Ukraine has an estimated audience of 5,955,873 people in Germany. 52.9% are female, 47.1% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Sex and the City, Cervical vertebrae, Zac Efron, Ryanair.
The average Ukraine fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Sex and the City, Cervical vertebrae, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Ukraine audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ukraine fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.4 |
| Estimated audience size | 5,955,873 |
Audience persona
The typical Ukraine fan in Germany is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,230,125 | 0.94× |
| Bayern | 1,001,960 | 1.05× |
| Baden-Württemberg | 828,833 | 1.02× |
| Niedersachsen | 632,034 | 1.09× |
| Hessen | 414,125 | 0.91× |
| Sachsen | 349,281 | 1.2× |
| Rheinland-Pfalz | 276,458 | 0.93× |
| Berlin | 274,165 | 1.03× |
| Schleswig-Holstein | 215,174 | 1.01× |
| Brandenburg | 205,522 | 1.11× |
| Sachsen-Anhalt | 161,622 | 1.05× |
| Thüringen | 152,892 | 1.01× |
| Hamburg | 135,465 | 1.01× |
| Mecklenburg-Vorpommern | 130,596 | 1.15× |
| Saarland | 50,757 | 0.69× |
| Bremen | 41,274 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Sex and the City | 10.05× | Movies & TV |
| Cervical vertebrae | 27.49× | Health |
| Zac Efron | 8.76× | Movies & TV |
| Ryanair | 2.95× | Travel & Leisure |
| Love & Sex | 5.25× | Kids & Family |
| Tagesschau | 1.98× | Movies & TV |
| Sports betting | 5.9× | Games |
| Tour de France | 4.87× | Sports |
| Vacations | 2.25× | Travel & Leisure |
| State school | 12.17× | Kids & Family |
| Transfermarkt | 2.16× | Sports |
| S.S.C. Napoli | 5.98× | Sports |
| Catering | 3.53× | Food & Beverages |
| FIS Alpine Ski World Cup | 5.43× | Sports |
| Kitchen garden | 9.56× | Home & Garden |
| Succulent plant | 3.4× | Home & Garden |
| Fressnapf | 2.49× | Shopping |
| Meghan Markle | 4.48× | Fashion & Accessoires |
| Iron Maiden | 5.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.29 |
| Pet Ownership | JOY | 1.22 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 11.0% |
| Germany | 6.2% |
See Ukraine audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Ukraine have in Germany?
Ukraine has an estimated audience of 5,955,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ukraine fans?
52.9% of Ukraine fans are female, 47.1% are male, with an average age of 41.4 years.
Which brands do Ukraine fans like most?
Ukraine fans show strongest brand affinity for JACK & JONES (75.56×), Sex and the City (10.05×), and Cervical vertebrae (27.49×) over the country average.
Where do Ukraine fans live in Germany?
Ukraine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,230,125), Bayern (reach 1,001,960), and Baden-Württemberg (reach 828,833). These three regions account for the largest share of the active audience.
What other brands do Ukraine fans also like?
Beyond Ukraine itself, the audience over-indexes on Sex and the City (10.05×), Cervical vertebrae (27.49×), Zac Efron (8.76×), and Ryanair (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ukraine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.