Saint Petersburg Audience in Germany
Saint Petersburg has an estimated audience of 927,717 people in Germany. 56.7% are female, 43.3% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Love & Sex, Parks and Recreation, Ukraine, F.C. Hansa Rostock, Latvia.
The average Saint Petersburg fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Love & Sex, Parks and Recreation, Ukraine, with strongest over-indexing on Love & Sex (11.15× the country average). Demographically, the Saint Petersburg audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Saint Petersburg fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 34.4 |
| Estimated audience size | 927,717 |
Audience persona
The typical Saint Petersburg fan in Germany is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,010 | 1.04× |
| Bayern | 162,461 | 1.09× |
| Baden-Württemberg | 137,776 | 1.09× |
| Hessen | 94,386 | 1.34× |
| Niedersachsen | 88,011 | 0.98× |
| Berlin | 54,621 | 1.32× |
| Rheinland-Pfalz | 43,709 | 0.94× |
| Sachsen | 41,553 | 0.91× |
| Schleswig-Holstein | 33,001 | 0.99× |
| Hamburg | 24,846 | 1.19× |
| Brandenburg | 24,775 | 0.86× |
| Thüringen | 18,964 | 0.8× |
| Sachsen-Anhalt | 17,235 | 0.72× |
| Mecklenburg-Vorpommern | 14,056 | 0.79× |
| Saarland | 9,806 | 0.86× |
| Bremen | 8,608 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 11.15× | Kids & Family |
| Parks and Recreation | 35.28× | Movies & TV |
| Ukraine | 6.55× | Travel & Leisure |
| F.C. Hansa Rostock | 6.76× | Sports |
| Latvia | 13.67× | Travel & Leisure |
| Local news | 4.73× | News |
| Shopping | 2.07× | Shopping |
| Russia | 5.82× | Travel & Leisure |
| Natural World | 3.11× | Fashion & Accessoires |
| St. Petersburg, Florida | 36.58× | Travel & Leisure |
| Outdoor recreation | 1.97× | Sports |
| Clothing | 1.93× | Fashion & Accessoires |
| Design | 1.93× | Home & Garden |
| Online shopping | 1.93× | Shopping |
| Beauty | 1.93× | Beauty & Wellness |
| Music | 1.74× | Business & Career |
| Business | 2.01× | Business & Career |
| Poseidon (film) | 9.17× | Movies & TV |
| Kiev | 8.43× | Travel & Leisure |
| Fitness and wellness | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Indulgence | JOY | 1.81 |
| Travelling | THRILL | 1.68 |
| Community Orientation | OPEN | 1.66 |
| Pet Ownership | JOY | 1.56 |
| Convenience Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.7% |
| Germany | 6.6% |
| Japan | 5.1% |
See Saint Petersburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Saint Petersburg have in Germany?
Saint Petersburg has an estimated audience of 927,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saint Petersburg fans?
56.7% of Saint Petersburg fans are female, 43.3% are male, with an average age of 34.4 years.
Which brands do Saint Petersburg fans like most?
Saint Petersburg fans show strongest brand affinity for Love & Sex (11.15×), Parks and Recreation (35.28×), and Ukraine (6.55×) over the country average.
Where do Saint Petersburg fans live in Germany?
Saint Petersburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,010), Bayern (reach 162,461), and Baden-Württemberg (reach 137,776). These three regions account for the largest share of the active audience.
What other brands do Saint Petersburg fans also like?
Beyond Saint Petersburg itself, the audience over-indexes on Parks and Recreation (35.28×), Ukraine (6.55×), F.C. Hansa Rostock (6.76×), and Latvia (13.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saint Petersburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.