Latvia Audience in Germany
Latvia has an estimated audience of 961,220 people in Germany. 53.3% are female, 46.7% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saint Petersburg, Lithuania, Estonia, Eurojackpot, Poland.
The average Latvia fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saint Petersburg, Lithuania, Estonia, with strongest over-indexing on Saint Petersburg (34.8× the country average). Demographically, the Latvia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Latvia fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 43.0 |
| Estimated audience size | 961,220 |
Audience persona
The typical Latvia fan in Germany is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Saint Petersburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,106 | 1.09× |
| Bayern | 169,117 | 1.09× |
| Baden-Württemberg | 133,783 | 1.02× |
| Niedersachsen | 100,009 | 1.07× |
| Hessen | 76,198 | 1.04× |
| Sachsen | 48,937 | 1.04× |
| Berlin | 48,655 | 1.13× |
| Rheinland-Pfalz | 45,532 | 0.95× |
| Schleswig-Holstein | 35,683 | 1.03× |
| Brandenburg | 29,814 | 1× |
| Hamburg | 24,546 | 1.13× |
| Thüringen | 21,616 | 0.88× |
| Sachsen-Anhalt | 20,071 | 0.81× |
| Mecklenburg-Vorpommern | 18,067 | 0.98× |
| Saarland | 9,161 | 0.78× |
| Bremen | 7,860 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saint Petersburg | 34.8× | Travel & Leisure |
| Lithuania | 30.12× | Travel & Leisure |
| Estonia | 30.82× | Travel & Leisure |
| Eurojackpot | 5.77× | Games |
| Poland | 10.29× | Travel & Leisure |
| Iceland | 8.98× | Travel & Leisure |
| Trenitalia | 21.3× | Cars & Mobility |
| Train | 6.7× | Cars & Mobility |
| Denmark | 5.6× | Travel & Leisure |
| Russia | 5.21× | Travel & Leisure |
| Riga | 34.67× | Travel & Leisure |
| Finland | 4.98× | Travel & Leisure |
| Sweden | 4.78× | Travel & Leisure |
| Nicosia | 11.66× | Travel & Leisure |
| Deutschlandticket | 2.55× | Cars & Mobility |
| Busch Gardens | 30.9× | Travel & Leisure |
| CFR Cluj | 21.33× | Sports |
| Gala | 1.68× | News |
| Cluj-Napoca | 16.33× | Travel & Leisure |
| Lotto24 | 3.4× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.69 |
| Pet Ownership | JOY | 1.47 |
| Patriotism | CONSERVATISM | 1.34 |
| Spirituality | BALANCE | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Germany | 6.2% |
| Latvia | 5.4% |
See Latvia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Latvia have in Germany?
Latvia has an estimated audience of 961,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latvia fans?
53.3% of Latvia fans are female, 46.7% are male, with an average age of 43.0 years.
Which brands do Latvia fans like most?
Latvia fans show strongest brand affinity for Saint Petersburg (34.8×), Lithuania (30.12×), and Estonia (30.82×) over the country average.
Where do Latvia fans live in Germany?
Latvia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,106), Bayern (reach 169,117), and Baden-Württemberg (reach 133,783). These three regions account for the largest share of the active audience.
What other brands do Latvia fans also like?
Beyond Latvia itself, the audience over-indexes on Lithuania (30.12×), Estonia (30.82×), Eurojackpot (5.77×), and Poland (10.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latvia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.