Sweden Audience in Germany
A data profile of the people who buy, follow and care about Sweden in Germany — modelled from more than twelve digital signal sources. Sweden has an estimated audience of 3,745,954 people in Germany.
The average Sweden fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Nature, Family, with strongest over-indexing on Tagesschau (1.98× the country average).
Demographically, the Sweden audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sweden fan in Germany is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Sweden profile in Germany.
Search interest · 12-month trend
Demographics of Sweden fans
58.8% are female, 41.2% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.4 |
| Estimated audience size | 3,745,954 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Sweden audience comes from Germany.
| Country | Share |
|---|---|
| Sweden | 12.2% |
| United States | 8.3% |
| Germany | 7.4% |
Geography
Where the Sweden audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~200K | 1.36× | |
| 02 | Mecklenburg-Vorpommern | ~80K | 1.18× | |
| 03 | Niedersachsen | ~400K | 1.08× | |
| 04 | Sachsen | ~200K | 1.05× | |
| 05 | Brandenburg | ~100K | 1.04× | |
| 06 | Hamburg | ~90K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~800K | 1.02× | |
| 08 | Bayern | ~600K | 1.00× | |
| 09 | Baden-Württemberg | ~500K | 0.99× | |
| 10 | Hessen | ~300K | 0.95× | |
| 11 | Bremen | ~30K | 0.94× | |
| 12 | Berlin | ~200K | 0.93× | |
| 13 | Thüringen | ~90K | 0.93× | |
| 14 | Rheinland-Pfalz | ~200K | 0.91× | |
| 15 | Sachsen-Anhalt | ~90K | 0.89× | |
| 16 | Saarland | ~40K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sweden audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gothenburg | Travel & Leisure | 9.41× | ||
| 02 | Jessica Chastain | Movies & TV | 8.40× | ||
| 03 | Casey Affleck | Movies & TV | 7.83× | ||
| 04 | Estonia | Travel & Leisure | 6.97× | ||
| 05 | Marion Cotillard | Movies & TV | 6.58× | ||
| 06 | Pillow | Home & Garden | 3.65× | ||
| 07 | Allgäu | Travel & Leisure | 3.21× | ||
| 08 | Scandinavia | Travel & Leisure | 2.95× | ||
| 09 | Finland | Travel & Leisure | 2.57× | ||
| 10 | Lodging | Travel & Leisure | 2.47× | ||
| 11 | Nature | Home & Garden | 2.24× | ||
| 12 | MSN | News | 2.23× | ||
| 13 | Vacations | Travel & Leisure | 2.20× | ||
| 14 | Refrigerator | Home & Garden | 2.16× | ||
| 15 | Tagesschau | Movies & TV | 1.98× | ||
| 16 | Focus | News | 1.87× | ||
| 17 | Family | Kids & Family | 1.69× | ||
| 18 | Desserts | Food & Beverages | 1.68× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Personality of the Sweden audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.93× |
Frequently asked questions
How many fans does Sweden have in Germany?
Sweden has an estimated audience of 3,745,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sweden fans?
58.8% of Sweden fans are female, 41.2% are male, with an average age of 41.4 years.
Which brands do Sweden fans like most?
Sweden fans show strongest brand affinity for Tagesschau (1.98×), Nature (2.24×), and Family (1.69×) over the country average.
Where do Sweden fans live in Germany?
Sweden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Sweden fans also like?
Beyond Sweden itself, the audience over-indexes on Nature (2.24×), Family (1.69×), Vacations (2.2×), and Pillow (3.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Sweden audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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