Sweden Audience in Germany
Sweden has an estimated audience of 3,745,954 people in Germany. 58.8% are female, 41.2% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Esra Erol, Škoda Kodiaq, Home Delivery, Video izle.
The average Sweden fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Esra Erol, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Sweden audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Sweden fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.4 |
| Estimated audience size | 3,745,954 |
Audience persona
The typical Sweden fan in Germany is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 877,229 | 1.07× |
| Bayern | 623,301 | 1.04× |
| Baden-Württemberg | 518,195 | 1.01× |
| Niedersachsen | 401,527 | 1.1× |
| Hessen | 262,374 | 0.92× |
| Sachsen | 191,007 | 1.04× |
| Schleswig-Holstein | 185,005 | 1.38× |
| Rheinland-Pfalz | 170,166 | 0.91× |
| Berlin | 154,089 | 0.92× |
| Brandenburg | 119,360 | 1.03× |
| Hamburg | 90,341 | 1.07× |
| Thüringen | 84,974 | 0.89× |
| Mecklenburg-Vorpommern | 82,533 | 1.15× |
| Sachsen-Anhalt | 82,194 | 0.85× |
| Saarland | 34,419 | 0.75× |
| Bremen | 28,266 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 4.96× | Movies & TV |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Home Delivery | 1.93× | Food & Beverages |
| Video izle | 1.79× | |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Coworking | 2.13× | Business & Career |
| Volvo V60 | 2.45× | Cars & Mobility |
| Cachorro | 1.57× | Pets & Animals |
| Sinister (band) | 5.25× | Music & Radio |
| Glashütte | 1.8× | Travel & Leisure |
| Celtic mythology | 2.11× | Arts & Culture |
| Steampunk | 1.56× | Fashion & Accessoires |
| The Equalizer | 1.98× | Movies & TV |
| Jersey (fabric) | 2× | Fashion & Accessoires |
| Kieser Training | 1.55× | Sports |
| Kenosha, Wisconsin | 10.93× | Travel & Leisure |
| The Hunt (2012 film) | 1.67× | Movies & TV |
| Keeper (password manager) | 1.6× | Technology & Electronics |
| Phil Campbell (musician) | 1.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.3 |
| DIY Mentality | THRILL | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.24 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 12.2% |
| United States | 8.3% |
| Germany | 7.4% |
See Sweden audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Sweden have in Germany?
Sweden has an estimated audience of 3,745,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sweden fans?
58.8% of Sweden fans are female, 41.2% are male, with an average age of 41.4 years.
Which brands do Sweden fans like most?
Sweden fans show strongest brand affinity for Stradivarius (1.97×), Esra Erol (4.96×), and Škoda Kodiaq (1.6×) over the country average.
Where do Sweden fans live in Germany?
Sweden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 877,229), Bayern (reach 623,301), and Baden-Württemberg (reach 518,195). These three regions account for the largest share of the active audience.
What other brands do Sweden fans also like?
Beyond Sweden itself, the audience over-indexes on Esra Erol (4.96×), Škoda Kodiaq (1.6×), Home Delivery (1.93×), and Video izle (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.