Lodging Audience in Germany
Lodging has an estimated audience of 6,410,540 people in Germany. 59.3% are female, 40.7% are male, average age 43.3. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Refrigerator, Hospitality industry, Hotels, Borussia Dortmund, Shopping.
The average Lodging fan in Germany is 43.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Refrigerator, Hospitality industry, Hotels, with strongest over-indexing on Refrigerator (7.36× the country average). Demographically, the Lodging audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lodging fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 43.3 |
| Estimated audience size | 6,410,540 |
Audience persona
The typical Lodging fan in Germany is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Refrigerator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 4,710,595 | 11.44× |
| Bayern | 1,086,606 | 1.05× |
| Nordrhein-Westfalen | 318,202 | 0.23× |
| Baden-Württemberg | 277,431 | 0.32× |
| Rheinland-Pfalz | 136,472 | 0.42× |
| Niedersachsen | 133,186 | 0.21× |
| Berlin | 105,461 | 0.37× |
| Sachsen | 81,441 | 0.26× |
| Schleswig-Holstein | 48,365 | 0.21× |
| Brandenburg | 47,109 | 0.24× |
| Hamburg | 40,372 | 0.28× |
| Sachsen-Anhalt | 31,152 | 0.19× |
| Thüringen | 28,700 | 0.18× |
| Mecklenburg-Vorpommern | 21,150 | 0.17× |
| Saarland | 15,769 | 0.2× |
| Bremen | 12,661 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Refrigerator | 7.36× | Home & Garden |
| Hospitality industry | 9.6× | Business & Career |
| Hotels | 3.31× | Travel & Leisure |
| Borussia Dortmund | 2.1× | Sports |
| Shopping | 1.99× | Shopping |
| Business | 2.25× | Business & Career |
| Design | 2.09× | Home & Garden |
| Beauty | 2.07× | Beauty & Wellness |
| Online shopping | 2.04× | Shopping |
| Automobiles | 2.43× | Cars & Mobility |
| Kitchen | 3.12× | Home & Garden |
| Discount stores | 2.25× | Shopping |
| Employment | 3.04× | Business & Career |
| Spas | 3.19× | Beauty & Wellness |
| Germany | 1.77× | Travel & Leisure |
| Family | 2.26× | Kids & Family |
| Nature | 2.48× | Home & Garden |
| Beaches | 3.24× | Travel & Leisure |
| Physical fitness | 2.07× | Sports |
| House | 2.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.58 |
| Sports Activity | POWER | 1.41 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.35 |
| Tradition | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
See Lodging audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Lodging have in Germany?
Lodging has an estimated audience of 6,410,540 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Lodging fans?
59.3% of Lodging fans are female, 40.7% are male, with an average age of 43.3 years.
Which brands do Lodging fans like most?
Lodging fans show strongest brand affinity for Refrigerator (7.36×), Hospitality industry (9.6×), and Hotels (3.31×) over the country average.
Where do Lodging fans live in Germany?
Lodging fans in Germany are most concentrated in Hessen (reach 4,710,595), Bayern (reach 1,086,606), and Nordrhein-Westfalen (reach 318,202). These three regions account for the largest share of the active audience.
What other brands do Lodging fans also like?
Beyond Lodging itself, the audience over-indexes on Hospitality industry (9.6×), Hotels (3.31×), Borussia Dortmund (2.1×), and Shopping (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.