Rascasse Audience Intelligence

Lodging Audience in Germany

A data profile of the people who buy, follow and care about Lodging in Germany — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 6,410,540 people in Germany.

#7among Travel type in Germany#452among Topic in Germany#51in Travel & Leisure

The average Lodging fan in Germany is 43.3 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Refrigerator, Hospitality industry, dB’s, with strongest over-indexing on Refrigerator (7.36× the country average).

Demographically, the Lodging audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lodging fan in Germany is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Refrigerator.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lodging profile in Germany.

Audience size
6.4M
in Germany
Gender
59.3%♀
40.7% male
Age
43.3
average years
Country rank
#730
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lodging fans

59.3% are female, 40.7% are male, average age 43.3.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Lodging audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age43.3
Estimated audience size6,410,540
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Lodging audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Lodging audience comes from Germany.

Worldwide audience distribution share by country for Lodging
CountryShare
United States20.0%
United Kingdom6.8%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lodging audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lodging fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~4.5M10.75×
02Bayern~1M0.99×
03Bremen~40K0.82×
04Mecklenburg-Vorpommern~100K0.78×
05Thüringen~100K0.77×
06Rheinland-Pfalz~200K0.76×
07Saarland~60K0.75×
08Brandenburg~100K0.74×
09Sachsen-Anhalt~100K0.73×
10Berlin~200K0.70×
11Baden-Württemberg~600K0.69×
12Niedersachsen~400K0.68×
13Sachsen~200K0.65×
14Schleswig-Holstein~100K0.63×
15Hamburg~90K0.60×
16Nordrhein-Westfalen~800K0.59×
Fig. 06

Affinity by region

Affinity by region — Lodging, Germany
0.59×1.00×10.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lodging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lodging audience
#·InterestCategoryAffinity×
01Hospitality industryBusiness & Career9.60×
02RefrigeratorHome & Garden7.36×
03HotelsTravel & Leisure3.31×
04BeachesTravel & Leisure3.24×
05SpasBeauty & Wellness3.19×
06KitchenHome & Garden3.12×
07EmploymentBusiness & Career3.04×
08NatureHome & Garden2.48×
09AutomobilesCars & Mobility2.43×
10FamilyKids & Family2.26×
11BusinessBusiness & Career2.25×
12Discount storesShopping2.25×
13Borussia DortmundSports2.10×
14DesignHome & Garden2.09×
15BeautyBeauty & Wellness2.07×
16Online shoppingShopping2.04×
17dB’sMusic & Radio2.02×
18ShoppingShopping1.99×
19FIFA World CupSports1.82×
20GermanyTravel & Leisure1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lodging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lodging audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.93×
DIY MentalityTHRILL1.88×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lodging audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Healthy LifestyleBALANCE1.10×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lodging have in Germany?

Lodging has an estimated audience of 6,410,540 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of Lodging fans?

59.3% of Lodging fans are female, 40.7% are male, with an average age of 43.3 years.

03

Which brands do Lodging fans like most?

Lodging fans show strongest brand affinity for Refrigerator (7.36×), Hospitality industry (9.6×), and dB’s (2.02×) over the country average.

04

Where do Lodging fans live in Germany?

Lodging fans in Germany are most concentrated in Hessen (reach ~4.5M), Bayern (reach ~1M), and Nordrhein-Westfalen (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lodging fans also like?

Beyond Lodging itself, the audience over-indexes on Hospitality industry (9.6×), dB’s (2.02×), Hotels (3.31×), and Shopping (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Lodging audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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