Rascasse Audience Intelligence

Lodging Audience in Italy

A data profile of the people who buy, follow and care about Lodging in Italy — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 11,426,698 people in Italy.

#4among Travel type in Italy#288among Topic in Italy#35in Travel & Leisure

The average Lodging fan in Italy is 46.2 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lodging profile in Italy.

Audience size
11.4M
in Italy
Gender
57.5%♀
42.5% male
Age
46.2
average years
Country rank
#407
Topic in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lodging fans

57.5% are female, 42.5% are male, average age 46.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Lodging audience in Italy
MetricValue
Female57.5%
Male42.5%
Average age46.2
Estimated audience size11,426,698
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Lodging audience in Italy
Age bracketShare%
16-195%
20-2912%
30-3922%
40-4927%
50+34%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Lodging audience comes from Italy.

Worldwide audience distribution share by country for Lodging
CountryShare
United States20.0%
United Kingdom6.8%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lodging audience in Italy is strongest.

Fig. 05

Top regions by affinity

Lodging fans by region: top regions in Italy
#RegionReachAffinity×
01Friuli-Venezia Giulia~300K1.26×
02Veneto~1M1.14×
03Tuscany~900K1.12×
04Aosta Valley~30K1.12×
05Molise~60K1.05×
06Lombardy~2M1.03×
07Trentino-Alto Adige/Südtirol~200K1.03×
08Basilicata~100K0.99×
09Sicilia~1M0.97×
10Umbria~200K0.96×
11Calabria~300K0.95×
12Liguria~300K0.94×
13Lazio~1.5M0.93×
14Abruzzo~200K0.93×
15Emilia-Romagna~900K0.92×
16Sardinia~300K0.92×
17Marche~300K0.92×
18Piedmont~800K0.91×
19Campania~1M0.89×
20Puglia~700K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Italy

See Lodging audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →