Lodging Audience in Italy
Lodging has an estimated audience of 11,426,698 people in Italy. 57.5% are female, 42.5% are male, average age 46.2. Top regions: Lombardy, Lazio, Veneto.
The average Lodging fan in Italy is 46.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Demographically, the Lodging audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Risk Appetite.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lodging fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 46.2 |
| Estimated audience size | 11,426,698 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,073,331 | 1.03× |
| Lazio | 1,255,084 | 0.9× |
| Veneto | 1,107,846 | 1.23× |
| Campania | 1,017,591 | 0.79× |
| Sicilia | 938,551 | 0.95× |
| Tuscany | 920,553 | 1.21× |
| Emilia-Romagna | 790,097 | 0.85× |
| Piedmont | 686,317 | 0.81× |
| Puglia | 573,235 | 0.73× |
| Friuli-Venezia Giulia | 368,536 | 1.71× |
| Calabria | 271,333 | 0.78× |
| Liguria | 256,243 | 0.8× |
| Trentino-Alto Adige/Südtirol | 239,692 | 1.11× |
| Sardinia | 213,664 | 0.67× |
| Marche | 177,471 | 0.62× |
| Abruzzo | 154,634 | 0.61× |
| Umbria | 137,087 | 0.74× |
| Basilicata | 93,837 | 0.9× |
| Molise | 78,898 | 1.46× |
| Aosta Valley | 61,409 | 2.11× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.34 |
| Risk Appetite | THRILL | 1.26 |
| Community Orientation | OPEN | 1.17 |
| Luxury Orientation | PREMIUM | 1.13 |
| Design Affinity | PREMIUM | 1.06 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
See Lodging audiences in other countries
More Travel type audiences in Italy
- Hotels (26,219,983)
- Beaches (17,074,943)
- Camping (13,701,662)
- Air travel (11,218,998)
- Lakes (10,506,238)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.