Camping Audience in Italy
Camping has an estimated audience of 13,701,662 people in Italy. 46.9% are female, 53.1% are male, average age 43.9. Top regions: Lombardy, Veneto, Piedmont. Top brand affinities: RVs, Bedroom, Salento, Motorhome, Bungalow.
The average Camping fan in Italy is 43.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Piedmont. Top brand affinities include RVs, Bedroom, Salento, with strongest over-indexing on RVs (1.61× the country average). Demographically, the Camping audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.9 |
| Estimated audience size | 13,701,662 |
Audience persona
The typical Camping fan in Italy is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for RVs.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,787,510 | 0.74× |
| Veneto | 1,407,003 | 1.3× |
| Piedmont | 1,235,965 | 1.22× |
| Tuscany | 1,152,862 | 1.27× |
| Emilia-Romagna | 904,146 | 0.81× |
| Trentino-Alto Adige/Südtirol | 834,638 | 3.48× |
| Lazio | 710,253 | 0.42× |
| Liguria | 634,672 | 1.65× |
| Sardinia | 617,691 | 1.61× |
| Sicilia | 429,161 | 0.36× |
| Campania | 421,461 | 0.27× |
| Puglia | 406,427 | 0.43× |
| Friuli-Venezia Giulia | 249,405 | 0.97× |
| Marche | 233,542 | 0.68× |
| Umbria | 165,540 | 0.75× |
| Abruzzo | 149,384 | 0.49× |
| Calabria | 128,494 | 0.31× |
| Aosta Valley | 91,042 | 2.61× |
| Basilicata | 41,614 | 0.33× |
| Molise | 19,558 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RVs | 1.61× | Cars & Mobility |
| Bedroom | 1.59× | Home & Garden |
| Salento | 1.65× | Travel & Leisure |
| Motorhome | 2.45× | Cars & Mobility |
| Bungalow | 2.69× | Home & Garden |
| Clothes dryer | 1.65× | Home & Garden |
| Solar panel | 1.56× | Home & Garden |
| Pension | 1.54× | Business & Career |
| Housekeeping | 1.54× | Travel & Leisure |
| Drill | 1.52× | Home & Garden |
| Vieste | 1.89× | Travel & Leisure |
| Balcony | 1.5× | Home & Garden |
| Heat pump | 1.61× | Home & Garden |
| Energy conservation | 1.52× | Home & Garden |
| Jacuzzi | 1.6× | Home & Garden |
| Dishwasher | 1.52× | Home & Garden |
| Pellet fuel | 1.53× | Home & Garden |
| Campervan | 2.04× | Cars & Mobility |
| Glamping | 2.06× | Travel & Leisure |
| JYSK | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Extroversion | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Travelling | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in Italy
- Hotels (26,219,983)
- Beaches (17,074,943)
- Lodging (11,426,698)
- Air travel (11,218,998)
- Lakes (10,506,238)
Frequently asked questions
How many fans does Camping have in Italy?
Camping has an estimated audience of 13,701,662 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of Camping fans?
46.9% of Camping fans are female, 53.1% are male, with an average age of 43.9 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for RVs (1.61×), Bedroom (1.59×), and Salento (1.65×) over the country average.
Where do Camping fans live in Italy?
Camping fans in Italy are most concentrated in Lombardy (reach 1,787,510), Veneto (reach 1,407,003), and Piedmont (reach 1,235,965). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on Bedroom (1.59×), Salento (1.65×), Motorhome (2.45×), and Bungalow (2.69×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.