A data profile of the people who buy, follow and care about Camping in Italy — modelled from more than twelve digital signal sources. Camping has an estimated audience of 13,701,662 people in Italy.
The average Camping fan in Italy is 43.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Piedmont.
Top brand affinities include RVs, Bedroom, Salento, with strongest over-indexing on RVs (1.61× the country average).
Demographically, the Camping audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Travelling, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Camping fan in Italy is balanced, around 43.9 years old, with strong Travelling tendencies and a notable affinity for RVs.
The key figures that characterise the Camping profile in Italy.
46.9% are female, 53.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.9 |
| Estimated audience size | 13,701,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Camping audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 3.47× | |
| 02 | Aosta Valley | ~90K | 2.59× | |
| 03 | Liguria | ~600K | 1.65× | |
| 04 | Sardinia | ~600K | 1.60× | |
| 05 | Veneto | ~1.5M | 1.30× | |
| 06 | Tuscany | ~1M | 1.27× | |
| 07 | Piedmont | ~1M | 1.22× | |
| 08 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 09 | Emilia-Romagna | ~900K | 0.81× | |
| 10 | Umbria | ~200K | 0.75× | |
| 11 | Lombardy | ~2M | 0.74× | |
| 12 | Marche | ~200K | 0.69× | |
| 13 | Abruzzo | ~200K | 0.50× | |
| 14 | Puglia | ~400K | 0.43× | |
| 15 | Lazio | ~700K | 0.42× | |
| 16 | Sicilia | ~400K | 0.36× | |
| 17 | Basilicata | ~50K | 0.36× | |
| 18 | Molise | ~20K | 0.35× | |
| 19 | Calabria | ~100K | 0.32× | |
| 20 | Campania | ~400K | 0.28× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bungalow | Home & Garden | 2.69× | ||
| 02 | Motorhome | Cars & Mobility | 2.45× | ||
| 03 | Glamping | Travel & Leisure | 2.06× | ||
| 04 | Campervan | Cars & Mobility | 2.04× | ||
| 05 | Vieste | Travel & Leisure | 1.89× | ||
| 06 | Salento | Travel & Leisure | 1.65× | ||
| 07 | Clothes dryer | Home & Garden | 1.65× | ||
| 08 | RVs | Cars & Mobility | 1.61× | ||
| 09 | Heat pump | Home & Garden | 1.61× | ||
| 10 | Jacuzzi | Home & Garden | 1.60× | ||
| 11 | Bedroom | Home & Garden | 1.59× | ||
| 12 | JYSK | Home & Garden | 1.59× | ||
| 13 | Solar panel | Home & Garden | 1.56× | ||
| 14 | Pension | Business & Career | 1.54× | ||
| 15 | Housekeeping | Travel & Leisure | 1.54× | ||
| 16 | Pellet fuel | Home & Garden | 1.53× | ||
| 17 | Drill | Home & Garden | 1.52× | ||
| 18 | Energy conservation | Home & Garden | 1.52× | ||
| 19 | Dishwasher | Home & Garden | 1.52× | ||
| 20 | Balcony | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.16× | |
| DIY Mentality | THRILL | 1.14× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× |
Camping has an estimated audience of 13,701,662 people in Italy, concentrated in Lombardy and Veneto.
46.9% of Camping fans are female, 53.1% are male, with an average age of 43.9 years.
Camping fans show strongest brand affinity for RVs (1.61×), Bedroom (1.59×), and Salento (1.65×) over the country average.
Camping fans in Italy are most concentrated in Lombardy (reach ~2M), Veneto (reach ~1.5M), and Piedmont (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Bedroom (1.59×), Salento (1.65×), Motorhome (2.45×), and Bungalow (2.69×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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