Top 50 Travel types in Italy
This curated ranking covers the 50 largest travel types in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 74 travel types tracked in Italy, the 50 ranked here account for the largest measured audience reach. Hotels, Beaches and Camping lead the list with a combined estimated audience of 56,996,587 people. Across all 50 entries the average audience size is 4,223,533, and the largest, Hotels, reaches around 26,219,983 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each travel type, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels |
26,219,983 | 5.0% | Travel type | Travel & Leisure |
| 2 |  Beaches |
17,074,942 | 5.2% | Travel type | Travel & Leisure |
| 3 |  Camping |
13,701,662 | 4.2% | Travel type | Travel & Leisure |
| 4 |  Lodging |
11,426,698 | 6.7% | Travel type | Travel & Leisure |
| 5 |  Air travel |
11,218,998 | 4.2% | Travel type | Travel & Leisure |
| 6 |  Lakes |
10,506,237 | 5.2% | Travel type | Travel & Leisure |
| 7 |  Adventure travel |
9,368,793 | 5.1% | Travel type | Travel & Leisure |
| 8 |  Theme parks |
8,961,334 | 4.2% | Travel type | Travel & Leisure |
| 9 |  Cruises |
8,367,486 | 4.2% | Travel type | Travel & Leisure |
| 10 |  Summer vacation |
7,624,940 | 5.8% | Travel type | Travel & Leisure |
| 11 |  Bed and breakfast |
7,431,721 | 19.7% | Travel type | Travel & Leisure |
| 12 |  First class travel |
7,361,161 | 4.6% | Travel type | Travel & Leisure |
| 13 |  Mountains |
6,178,690 | 5.9% | Travel type | Travel & Leisure |
| 14 |  Seaside resort |
5,573,956 | 10.5% | Travel type | Travel & Leisure |
| 15 |  Ski resort |
5,303,281 | 6.3% | Travel type | Travel & Leisure |
| 16 |  Rail transport |
4,476,730 | 4.3% | Travel type | Travel & Leisure |
| 17 |  Sailing |
3,423,541 | 7.7% | Travel type | Travel & Leisure |
| 18 |  Cottage |
3,230,055 | 3.8% | Travel type | Travel & Leisure |
| 19 |  Low-cost carrier |
3,174,939 | 12.5% | Travel type | Travel & Leisure |
| 20 |  Backpacking (travel) |
3,087,473 | 3.5% | Travel type | Travel & Leisure |
| 21 |  Spa town |
3,083,239 | 6.9% | Travel type | Travel & Leisure |
| 22 |  Luxury Travel |
2,931,819 | 6.1% | Travel type | Travel & Leisure |
| 23 |  Boutique hotel |
2,743,623 | 5.2% | Travel type | Travel & Leisure |
| 24 |  Enotourism |
2,503,867 | 34.0% | Travel type | Travel & Leisure |
| 25 |  National park |
2,294,311 | 3.5% | Travel type | Travel & Leisure |
| 26 |  Scuba diving |
2,097,858 | 3.8% | Travel type | Travel & Leisure |
| 27 |  Finca |
1,920,239 | 27.4% | Travel type | Travel & Leisure |
| 28 |  Farmhouse |
1,751,108 | 3.4% | Travel type | Travel & Leisure |
| 29 |  Chalet |
1,742,109 | 10.6% | Travel type | Travel & Leisure |
| 30 |  Apartment hotel |
1,729,488 | 7.5% | Travel type | Travel & Leisure |
| 31 |  Package tour |
1,701,392 | 3.3% | Travel type | Travel & Leisure |
| 32 |  Road trip |
1,593,769 | 2.5% | Travel type | Travel & Leisure |
| 33 |  River |
1,565,338 | 4.0% | Travel type | Travel & Leisure |
| 34 |  Glamping |
1,411,910 | 4.5% | Travel type | Travel & Leisure |
| 35 |  Tour guide |
1,083,270 | 17.2% | Travel type | Travel & Leisure |
| 36 |  All-inclusive resort |
1,013,024 | 3.9% | Travel type | Travel & Leisure |
| 37 |  Spaceflight |
933,495 | 6.7% | Travel type | Travel & Leisure |
| 38 |  Agritourism |
922,088 | 13.4% | Travel type | Travel & Leisure |
| 39 |  Mountain resort |
664,930 | 5.2% | Travel type | Travel & Leisure |
| 40 |  Beach house |
486,856 | 5.2% | Travel type | Travel & Leisure |
| 41 |  Hostel |
464,286 | 2.4% | Travel type | Travel & Leisure |
| 42 |  Urban exploration |
457,369 | 5.8% | Travel type | Travel & Leisure |
| 43 |  Motel |
447,968 | 3.0% | Travel type | Travel & Leisure |
| 44 |  Tourist attraction |
381,709 | 2.2% | Travel type | Travel & Leisure |
| 45 |  Walking tour |
350,597 | 5.6% | Travel type | Travel & Leisure |
| 46 |  Boat tour |
297,273 | 9.1% | Travel type | Travel & Leisure |
| 47 |  River cruise |
246,911 | 2.0% | Travel type | Travel & Leisure |
| 48 |  Long weekend |
220,560 | 1.5% | Travel type | Travel & Leisure |
| 49 |  Château |
213,276 | 2.5% | Travel type | Travel & Leisure |
| 50 |  Public aquarium |
210,390 | 1.8% | Travel type | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in Italy?
Hotels currently leads with an estimated audience of 26,219,983 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.