How to read this list
Rank
Position in the Top 74, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | SSafari lodge | 175k | 2.6% | 40.5 | 58.9% | Travel type |
| 52 | BBeach Park (water park) | 171k | 5.5% | 39.9 | 59.5% | Travel type |
| 53 | CCity Sightseeing | 150k | 3.9% | 51.0 | 43.9% | Travel type |
| 54 | YYacht charter | 150k | 6.8% | 44.9 | 29.2% | Travel type |
| 55 | WWhale watching | 133k | 2.9% | 42.7 | 54.6% | Travel type |
| 56 | LLGBT tourism | 119k | 3.5% | 36.8 | 41.3% | Travel type |
| 57 | SSelf-guided tour | 103k | 2.5% | 48.4 | 64.9% | Travel type |
| 58 | WWeekend trips | 96k | 5.4% | 37.7 | 59.8% | Travel type |
| 59 | EEscorted tour | 88k | 3.8% | 38.3 | 56.7% | Travel type |
| 60 | UUltralight backpacking | 87k | 3.9% | 39.6 | 42.8% | Travel type |
| 61 | EEconomy class | 78k | 2.7% | 39.6 | 49.6% | Travel type |
| 62 | FFamily Vacations | 69k | 4.6% | 32.8 | 60.2% | Travel type |
| 63 | BBoarding house | 53k | 1.4% | 30.6 | 57.1% | Travel type |
| 64 | FFishing village | 50k | 6.3% | 44.2 | 55.5% | Travel type |
| 65 | CCircumnavigation | 35k | 3.5% | 37.7 | 41.6% | Travel type |
| 66 | OOpen top bus | 34k | 49.3% | 39.7 | 48.9% | Travel type |
| 67 | IIndoor water park | 26k | 0.7% | 34.4 | 67.1% | Travel type |
| 68 | AAircraft spotting | 22k | 3.2% | 35.5 | 29.2% | Travel type |
| 69 | AAccessible tourism | 20k | 17.8% | 49.5 | 48.1% | Travel type |
| 70 | AAction Park | 20k | 1.5% | 36.0 | 64.3% | Travel type |
| 71 | EEgyptian temple | 18k | 18.6% | 26.1 | 21.7% | Travel type |
| 72 | HHalal tourism | 12k | 3.1% | 37.2 | 55.9% | Travel type |
| 73 | HHarbour Town | 574 | 0.3% | 37.8 | 79.1% | Travel type |
| 74 | AArt Travel | 548 | 0.3% | 42.1 | 74.8% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 74 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in Italy?
Hotels currently leads with an estimated audience of 26M people in Italy.