Lakes Audience in Italy
Lakes has an estimated audience of 10,506,237 people in Italy. 46.6% are female, 53.4% are male, average age 44.4. Top regions: Lombardy, Veneto, Trentino-Alto Adige/Südtirol. Top brand affinities: Instant messaging, Slovenia, University, Expert (company), General practitioner.
The average Lakes fan in Italy is 44.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Trentino-Alto Adige/Südtirol. Top brand affinities include Instant messaging, Slovenia, University, with strongest over-indexing on Instant messaging (2.68× the country average). Demographically, the Lakes audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lakes fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.4 |
| Estimated audience size | 10,506,237 |
Audience persona
The typical Lakes fan in Italy is balanced, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,137,934 | 0.62× |
| Veneto | 1,039,303 | 1.25× |
| Trentino-Alto Adige/Südtirol | 834,638 | 6.47× |
| Lazio | 827,084 | 0.64× |
| Tuscany | 727,117 | 1.04× |
| Piedmont | 527,766 | 0.68× |
| Emilia-Romagna | 508,634 | 0.59× |
| Campania | 494,415 | 0.42× |
| Sicilia | 445,067 | 0.49× |
| Friuli-Venezia Giulia | 285,353 | 1.44× |
| Puglia | 283,186 | 0.39× |
| Liguria | 217,097 | 0.74× |
| Sardinia | 135,684 | 0.46× |
| Umbria | 134,310 | 0.79× |
| Abruzzo | 129,721 | 0.56× |
| Calabria | 120,254 | 0.37× |
| Marche | 111,778 | 0.43× |
| Aosta Valley | 50,371 | 1.88× |
| Basilicata | 32,071 | 0.33× |
| Molise | 20,224 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.68× | Internet & Social Media |
| Slovenia | 2.54× | Travel & Leisure |
| University | 2.29× | Business & Career |
| Expert (company) | 2.7× | Shopping |
| General practitioner | 2.79× | Health |
| TikTok | 1.52× | Internet & Social Media |
| Dentistry | 2.84× | Business & Career |
| Meat | 1.75× | Food & Beverages |
| Beaches | 1.51× | Travel & Leisure |
| Tattoos | 1.63× | Fashion & Accessoires |
| La Dolce Vita | 5.46× | Movies & TV |
| Weather | 2.6× | Home & Garden |
| corriere dello sport | 1.75× | Sports |
| Enoteca | 2.77× | Food & Beverages |
| Deal of the day | 1.98× | Shopping |
| Canada | 1.9× | Travel & Leisure |
| Voucher | 2.3× | Shopping |
| Germany | 2.42× | Travel & Leisure |
| Ischia | 2.88× | Travel & Leisure |
| Rural tourism | 1.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.36 |
| Travelling | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.16 |
| Indulgence | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
See Lakes audiences in other countries
More Travel type audiences in Italy
- Hotels (26,219,983)
- Beaches (17,074,943)
- Camping (13,701,662)
- Lodging (11,426,698)
- Air travel (11,218,998)
Frequently asked questions
How many fans does Lakes have in Italy?
Lakes has an estimated audience of 10,506,237 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of Lakes fans?
46.6% of Lakes fans are female, 53.4% are male, with an average age of 44.4 years.
Which brands do Lakes fans like most?
Lakes fans show strongest brand affinity for Instant messaging (2.68×), Slovenia (2.54×), and University (2.29×) over the country average.
Where do Lakes fans live in Italy?
Lakes fans in Italy are most concentrated in Lombardy (reach 1,137,934), Veneto (reach 1,039,303), and Trentino-Alto Adige/Südtirol (reach 834,638). These three regions account for the largest share of the active audience.
What other brands do Lakes fans also like?
Beyond Lakes itself, the audience over-indexes on Slovenia (2.54×), University (2.29×), Expert (company) (2.7×), and General practitioner (2.79×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.