A data profile of the people who buy, follow and care about Lakes in Italy — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 10,506,237 people in Italy.
The average Lakes fan in Italy is 44.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.75× the country average).
Demographically, the Lakes audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lakes fan in Italy is balanced, around 44.4 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Lakes profile in Italy.
46.6% are female, 53.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.4 |
| Estimated audience size | 10,506,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Lakes audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
Where the Lakes audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 5.97× | |
| 02 | Friuli-Venezia Giulia | ~300K | 1.30× | |
| 03 | Aosta Valley | ~30K | 1.29× | |
| 04 | Veneto | ~1M | 1.22× | |
| 05 | Tuscany | ~700K | 1.04× | |
| 06 | Molise | ~50K | 0.92× | |
| 07 | Umbria | ~200K | 0.90× | |
| 08 | Basilicata | ~90K | 0.89× | |
| 09 | Liguria | ~200K | 0.84× | |
| 10 | Abruzzo | ~200K | 0.79× | |
| 11 | Piedmont | ~600K | 0.75× | |
| 12 | Calabria | ~200K | 0.75× | |
| 13 | Sardinia | ~200K | 0.74× | |
| 14 | Marche | ~200K | 0.74× | |
| 15 | Lazio | ~900K | 0.69× | |
| 16 | Emilia-Romagna | ~600K | 0.68× | |
| 17 | Sicilia | ~600K | 0.65× | |
| 18 | Lombardy | ~1M | 0.64× | |
| 19 | Puglia | ~500K | 0.63× | |
| 20 | Campania | ~700K | 0.58× |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.69× | ||
| 02 | Champagne | Food & Beverages | 2.27× | ||
| 03 | Satire | Literature | 2.26× | ||
| 04 | Mediaset | Technology & Electronics | 2.02× | ||
| 05 | General practitioner | Health | 1.97× | ||
| 06 | Modern architecture | Arts & Culture | 1.93× | ||
| 07 | Rose | Home & Garden | 1.93× | ||
| 08 | Volunteering | Politics & Society | 1.92× | ||
| 09 | Cruises | Travel & Leisure | 1.85× | ||
| 10 | HVAC | Home & Garden | 1.80× | ||
| 11 | Dentistry | Business & Career | 1.77× | ||
| 12 | Internet & Social Media | 1.75× | |||
| 13 | Ecotourism | Business & Career | 1.74× | ||
| 14 | Car rentals | Cars & Mobility | 1.60× | ||
| 15 | Travel website | Travel & Leisure | 1.57× | ||
| 16 | Personal finance | Business & Career | 1.56× | ||
| 17 | Wine tasting | Food & Beverages | 1.56× | ||
| 18 | Slovenia | Travel & Leisure | 1.56× | ||
| 19 | Seaside resort | Travel & Leisure | 1.54× | ||
| 20 | Genetics | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Sustainability | BALANCE | 1.35× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.93× |
Lakes has an estimated audience of 10,506,237 people in Italy, concentrated in Lombardy and Veneto.
46.6% of Lakes fans are female, 53.4% are male, with an average age of 44.4 years.
Lakes fans show strongest brand affinity for WhatsApp (1.75×), Wikipedia (2.69×), and Personal finance (1.56×) over the country average.
Lakes fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~1M), and Lazio (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Lakes itself, the audience over-indexes on Wikipedia (2.69×), Personal finance (1.56×), Volunteering (1.92×), and Champagne (2.27×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.