A data profile of the people who buy, follow and care about Ecotourism in Italy — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 5,982,999 people in Italy.
The average Ecotourism fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Lazio.
Top brand affinities include Marriage, Lakes, Car rentals, with strongest over-indexing on Marriage (1.62× the country average).
Demographically, the Ecotourism audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ecotourism fan in Italy is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Marriage.
The key figures that characterise the Ecotourism profile in Italy.
51.9% are female, 48.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.1 |
| Estimated audience size | 5,982,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Ecotourism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
Where the Ecotourism audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~900K | 1.66× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.05× | |
| 04 | Calabria | ~200K | 1.01× | |
| 05 | Aosta Valley | ~20K | 1.01× | |
| 06 | Sardinia | ~200K | 1.00× | |
| 07 | Marche | ~100K | 1.00× | |
| 08 | Abruzzo | ~100K | 1.00× | |
| 09 | Umbria | ~100K | 1.00× | |
| 10 | Basilicata | ~50K | 1.00× | |
| 11 | Molise | ~30K | 1.00× | |
| 12 | Liguria | ~200K | 0.99× | |
| 13 | Puglia | ~400K | 0.96× | |
| 14 | Piedmont | ~400K | 0.94× | |
| 15 | Tuscany | ~400K | 0.94× | |
| 16 | Campania | ~600K | 0.93× | |
| 17 | Veneto | ~400K | 0.93× | |
| 18 | Emilia-Romagna | ~500K | 0.92× | |
| 19 | Lombardy | ~900K | 0.90× | |
| 20 | Lazio | ~700K | 0.89× |
The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour operator | Travel & Leisure | 1.89× | ||
| 02 | Greece | Travel & Leisure | 1.77× | ||
| 03 | Village | Travel & Leisure | 1.75× | ||
| 04 | Lakes | Travel & Leisure | 1.74× | ||
| 05 | Vacation rental | Travel & Leisure | 1.72× | ||
| 06 | Car rentals | Cars & Mobility | 1.66× | ||
| 07 | Marriage | Kids & Family | 1.62× | ||
| 08 | Cruises | Travel & Leisure | 1.61× | ||
| 09 | Travel website | Travel & Leisure | 1.60× | ||
| 10 | Living room | Home & Garden | 1.57× | ||
| 11 | Solidarity | Politics & Society | 1.56× | ||
| 12 | Bedroom | Home & Garden | 1.55× | ||
| 13 | Air travel | Travel & Leisure | 1.54× | ||
| 14 | Diners | Food & Beverages | 1.54× | ||
| 15 | Refrigerator | Home & Garden | 1.53× | ||
| 16 | Dinner | Food & Beverages | 1.51× | ||
| 17 | Roof | Home & Garden | 1.51× | ||
| 18 | Lodging | Travel & Leisure | 1.50× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.50× | ||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Indulgence | JOY | 1.32× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.95× |
Ecotourism has an estimated audience of 5,982,999 people in Italy, concentrated in Lombardy and Sicilia.
51.9% of Ecotourism fans are female, 48.1% are male, with an average age of 43.1 years.
Ecotourism fans show strongest brand affinity for Marriage (1.62×), Lakes (1.74×), and Car rentals (1.66×) over the country average.
Ecotourism fans in Italy are most concentrated in Lombardy (reach ~900K), Sicilia (reach ~900K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Ecotourism itself, the audience over-indexes on Lakes (1.74×), Car rentals (1.66×), Air travel (1.54×), and Lodging (1.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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