A data profile of the people who buy, follow and care about Roof in Italy — modelled from more than twelve digital signal sources. Roof has an estimated audience of 9,750,203 people in Italy.
Roof has an estimated audience of 9,750,203 people in Italy. 59.6% are female, 40.4% are male, average age 47.4. Top brand affinities: Wikipedia, IKEA, WhatsApp, Genetics, Volunteering.
Top brand affinities include Wikipedia, IKEA, WhatsApp, with strongest over-indexing on Wikipedia (4.32× the country average).
Demographically, the Roof audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Roof fan in Italy is more female, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Roof profile in Italy.
59.6% are female, 40.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.4 |
| Estimated audience size | 9,750,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Roof audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.32× | ||
| 02 | Baking powder | Food & Beverages | 3.32× | ||
| 03 | Satire | Literature | 3.14× | ||
| 04 | Genetics | Kids & Family | 2.67× | ||
| 05 | HVAC | Home & Garden | 2.58× | ||
| 06 | Mediaset | Technology & Electronics | 2.32× | ||
| 07 | Zoo | Kids & Family | 2.31× | ||
| 08 | Volunteering | Politics & Society | 2.29× | ||
| 09 | IKEA | Home & Garden | 2.02× | ||
| 10 | Milk | Food & Beverages | 1.96× | ||
| 11 | Nonprofit organization | Politics & Society | 1.88× | ||
| 12 | Lidl | Shopping | 1.74× | ||
| 13 | Coop | Food & Beverages | 1.72× | ||
| 14 | Internet & Social Media | 1.70× | |||
| 15 | Home Appliances | Home & Garden | 1.66× | ||
| 16 | Real property | Home & Garden | 1.66× | ||
| 17 | Health care | Business & Career | 1.60× | ||
| 18 | Supermarket | Shopping | 1.60× | ||
| 19 | Personal finance | Business & Career | 1.54× | ||
| 20 | Singer-songwriter | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| DIY Mentality | THRILL | 1.53× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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