Roof Audience in Italy
Roof has an estimated audience of 9,750,203 people in Italy. 59.6% are female, 40.4% are male, average age 47.4. Top brand affinities: Instant messaging, IKEA, General practitioner, Slovenia, Expert (company).
Top brand affinities include Instant messaging, IKEA, General practitioner, with strongest over-indexing on Instant messaging (2.96× the country average). Demographically, the Roof audience skews more female with an average age of 47.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Home & Garden · Type: Topic
Demographics of Roof fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.4 |
| Estimated audience size | 9,750,203 |
Audience persona
The typical Roof fan in Italy is more female, around 47.4 years old, with strong DIY Mentality tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.96× | Internet & Social Media |
| IKEA | 2.12× | Home & Garden |
| General practitioner | 3.79× | Health |
| Slovenia | 2.59× | Travel & Leisure |
| Expert (company) | 3.01× | Shopping |
| Lidl | 1.78× | Shopping |
| Voucher | 2.84× | Shopping |
| Home Appliances | 1.75× | Home & Garden |
| Dentistry | 3.02× | Business & Career |
| Shopping malls | 1.52× | Shopping |
| Doctor of Medicine | 3.22× | Business & Career |
| Milk | 1.9× | Food & Beverages |
| Meat | 1.75× | Food & Beverages |
| Rose | 3.33× | Home & Garden |
| Google Maps | 1.72× | Internet & Social Media |
| Futon | 4.04× | Home & Garden |
| Pergola | 3.68× | Home & Garden |
| Borsa Italiana | 1.58× | Business & Career |
| Enoteca | 2.77× | Food & Beverages |
| Genetics | 1.85× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.47 |
| Community Orientation | OPEN | 1.35 |
| Convenience Orientation | PREMIUM | 1.25 |
| Creativity | OPEN | 1.24 |
| Quality Awareness | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
See Roof audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.