Roof Audience in United States

Roof logo

Roof has an estimated audience of 19,748,736 people in United States. 45.5% are female, 54.5% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, Vocal harmony, Grinch.

The average Roof fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (16.89× the country average). Demographically, the Roof audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Roof fans

Demographic split for Roof audience in United States
MetricValue
Female45.5%
Male54.5%
Average age45.8
Estimated audience size19,748,736

Audience persona

The typical Roof fan in United States is balanced, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Roof in United States
RegionReachAffinity
California2,469,9251.14×
Texas2,249,3561.32×
Florida2,058,0991.54×
New York1,203,2461.09×
Pennsylvania743,8101.12×
Georgia723,7281.19×
Ohio658,5571.08×
North Carolina657,4401.11×
Illinois647,0940.98×
Michigan571,9431.11×
New Jersey565,0971.13×
Virginia465,8120.97×
Washington432,8531.09×
Tennessee417,4161.05×
Indiana373,5471.04×
Maryland370,0911.09×
Arizona366,6870.91×
Massachusetts360,5680.93×
South Carolina333,0531.12×
Alabama333,0471.21×
Missouri330,8951.04×
Colorado298,7320.96×
Wisconsin291,5690.98×
Louisiana281,5641.11×
Oregon262,7311.16×
Minnesota250,1250.88×
Oklahoma242,5411.11×
Kentucky234,1160.95×
Connecticut207,4041.05×
Utah195,1771.1×
Arkansas189,9331.17×
Mississippi172,0011.06×
Kansas154,0360.99×
Nevada146,1590.77×
Iowa144,2940.89×
Nebraska98,8631×
New Mexico91,9560.93×
West Virginia88,9130.97×
Idaho87,0080.88×
Hawaii79,2140.93×
New Hampshire63,0550.81×
Maine62,6090.89×
Rhode Island53,4960.85×
Washington, District of Columbia50,5210.85×
Delaware48,8530.9×
Alaska47,6751.13×
Montana39,6360.72×
North Dakota29,5860.73×
South Dakota28,1070.62×
Vermont28,0390.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roof audience
BrandAffinityCategory
Governor of Michigan16.89×Politics & Society
Goop10.26×Internet & Social Media
Wok11.94×Food & Beverages
Vocal harmony7.78×Music & Radio
Grinch6.26×Movies & TV
Hibachi11.48×Food & Beverages
Cherish (group)15.74×Music & Radio
Google Home9.33×Technology & Electronics
Hipster13.62×Politics & Society
headspace12.92×Health
Israel2.92×Travel & Leisure
El Paso County, Colorado17.39×Travel & Leisure
Fairy godmother9.58×Literature
Grace Slick11.21×Music & Radio
TV Fanatic10.87×Movies & TV
Kikar HaShabbat16.29×News
No Escape (1994 film)10.35×Movies & TV
La Jolla8.32×Travel & Leisure
Guitarist (magazine)10.09×Music & Radio
Nationality1.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roof audience
TraitClusterScore
DIY MentalityTHRILL1.58
Quality AwarenessPREMIUM1.5
Need for SecurityCONSERVATISM1.34
Convenience OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.29
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Roof
CountryShare
United States20.9%
Italy10.3%
Brazil7.4%

See Roof audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Roof have in United States?

Roof has an estimated audience of 19,748,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Roof fans?

45.5% of Roof fans are female, 54.5% are male, with an average age of 45.8 years.

Which brands do Roof fans like most?

Roof fans show strongest brand affinity for Governor of Michigan (16.89×), Goop (10.26×), and Wok (11.94×) over the country average.

Where do Roof fans live in United States?

Roof fans in United States are most concentrated in California (reach 2,469,925), Texas (reach 2,249,356), and Florida (reach 2,058,099). These three regions account for the largest share of the active audience.

What other brands do Roof fans also like?

Beyond Roof itself, the audience over-indexes on Goop (10.26×), Wok (11.94×), Vocal harmony (7.78×), and Grinch (6.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.