Rascasse Audience Intelligence

Roof Audience in United States

A data profile of the people who buy, follow and care about Roof in United States — modelled from more than twelve digital signal sources. Roof has an estimated audience of 19,748,736 people in United States.

#1150among Topic in United States#128in Home & Garden

The average Roof fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roof shingle, Renovation, Home Appliances, with strongest over-indexing on Roof shingle (7.55× the country average).

Demographically, the Roof audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roof fan in United States is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Roof shingle.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roof profile in United States.

Audience size
19.7M
in United States
Gender
45.5%♀
54.5% male
Age
45.8
average years
Country rank
#1674
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roof fans

45.5% are female, 54.5% are male, average age 45.8.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Roof audience in United States
MetricValue
Female45.5%
Male54.5%
Average age45.8
Estimated audience size19,748,736
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Roof audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Roof audience comes from United States.

Worldwide audience distribution share by country for Roof
CountryShare
United States20.9%
Italy10.3%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roof audience in United States is strongest.

Fig. 05

Top regions by affinity

Roof fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.31×
02Texas~2M1.19×
03Utah~200K1.17×
04Louisiana~300K1.15×
05California~2.5M1.14×
06Alabama~300K1.13×
07Oklahoma~200K1.12×
08Georgia~700K1.11×
09Oregon~300K1.11×
10Arkansas~200K1.11×
11North Carolina~600K1.09×
12Alaska~50K1.08×
13Pennsylvania~700K1.07×
14Mississippi~200K1.07×
15Ohio~600K1.06×
16Kansas~200K1.06×
17Missouri~300K1.05×
18New York~1M1.04×
19Michigan~500K1.04×
20Washington~400K1.04×
21Maryland~400K1.04×
22South Carolina~300K1.04×
23New Jersey~500K1.03×
24Connecticut~200K1.03×
25Indiana~400K1.02×
26Tennessee~400K1.01×
27West Virginia~90K1.01×
28Kentucky~200K1.00×
29Hawaii~80K1.00×
30Nebraska~100K0.99×
31Illinois~600K0.98×
32Wisconsin~300K0.97×
33Virginia~500K0.96×
34New Mexico~100K0.96×
35Delaware~50K0.96×
36Arizona~400K0.95×
37Idaho~90K0.94×
38Vermont~30K0.94×
39Rhode Island~60K0.93×
40Maine~70K0.92×
41Iowa~100K0.91×
42Montana~50K0.91×
43Massachusetts~400K0.90×
44Colorado~300K0.90×
45Minnesota~300K0.88×
46Washington, District of Columbia~50K0.88×
47South Dakota~40K0.88×
48North Dakota~40K0.88×
49New Hampshire~70K0.87×
50Nevada~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Roof, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roof audience
#·InterestCategoryAffinity×
01Roof shingleHome & Garden7.55×
02Microwave ovenHome & Garden2.64×
03Lawn mowerHome & Garden2.64×
04HatFashion & Accessoires2.21×
05Hardware storeHome & Garden2.14×
06PlumbingHome & Garden2.08×
07NASDAQBusiness & Career2.04×
08Ace HardwareHome & Garden2.03×
09Real propertyHome & Garden1.98×
10Solar energyHome & Garden1.94×
11KitchenwareHome & Garden1.82×
12AuctionShopping1.81×
13Air conditioningTechnology & Electronics1.81×
14RenovationHome & Garden1.80×
15Staples (Canada)Business & Career1.74×
16LodgingTravel & Leisure1.71×
17Home AppliancesHome & Garden1.68×
18MenardsHome & Garden1.62×
19Discount storesShopping1.62×
20Planet FitnessSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roof audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.55×
DIY MentalityTHRILL1.53×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roof audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roof have in United States?

Roof has an estimated audience of 19,748,736 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roof fans?

45.5% of Roof fans are female, 54.5% are male, with an average age of 45.8 years.

03

Which brands do Roof fans like most?

Roof fans show strongest brand affinity for Roof shingle (7.55×), Renovation (1.8×), and Home Appliances (1.68×) over the country average.

04

Where do Roof fans live in United States?

Roof fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Roof fans also like?

Beyond Roof itself, the audience over-indexes on Renovation (1.8×), Home Appliances (1.68×), Microwave oven (2.64×), and Planet Fitness (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Roof audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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