Rascasse Audience Intelligence

Roof Audience in Germany

A data profile of the people who buy, follow and care about Roof in Germany — modelled from more than twelve digital signal sources. Roof has an estimated audience of 2,113,013 people in Germany.

#1842among Topic in Germany#247in Home & Garden

The average Roof fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Schleswig-Holstein, Bayern.

Top brand affinities include Self storage, Efficient energy use, Nature, with strongest over-indexing on Self storage (14.14× the country average).

Demographically, the Roof audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roof fan in Germany is more male, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Self storage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roof profile in Germany.

Audience size
2.1M
in Germany
Gender
41.4%♀
58.6% male
Age
43.4
average years
Country rank
#3167
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roof fans

41.4% are female, 58.6% are male, average age 43.4.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Roof audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age43.4
Estimated audience size2,113,013
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Roof audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3923%
40-4927%
50+26%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Roof audience comes from Germany.

Worldwide audience distribution share by country for Roof
CountryShare
United States20.9%
Italy10.3%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roof audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roof fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~400K5.40×
02Berlin~100K1.08×
03Nordrhein-Westfalen~500K1.04×
04Hamburg~50K1.01×
05Hessen~200K1.00×
06Bayern~300K0.99×
07Rheinland-Pfalz~100K0.99×
08Bremen~20K0.96×
09Thüringen~50K0.93×
10Baden-Württemberg~300K0.92×
11Niedersachsen~200K0.92×
12Brandenburg~60K0.92×
13Saarland~20K0.88×
14Sachsen-Anhalt~50K0.85×
15Sachsen~90K0.82×
16Mecklenburg-Vorpommern~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Roof, Germany
0.79×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roof audience
#·InterestCategoryAffinity×
01Self storageHome & Garden14.14×
02RyobiCars & Mobility11.79×
03HatFashion & Accessoires6.62×
04Wood carvingHome & Garden4.94×
05Non-alcoholic beverageFood & Beverages4.63×
06Lawn mowerHome & Garden4.12×
07Bedroom furnitureHome & Garden4.05×
08PergolaHome & Garden3.81×
09Efficient energy useTechnology & Electronics3.76×
10PlumbingHome & Garden3.74×
11Photovoltaic systemHome & Garden3.29×
12PhotovoltaicsHome & Garden3.09×
13Solar powerHome & Garden3.04×
14Solar energyHome & Garden2.96×
15Garden furnitureHome & Garden2.92×
16LodgingTravel & Leisure2.87×
17NatureHome & Garden2.34×
18Müller (company)Food & Beverages2.05×
19VacationsTravel & Leisure1.97×
20FamilyKids & Family1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roof audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.11×
Convenience OrientationPREMIUM1.63×
ExtroversionTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roof audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
CreativityOPEN0.83×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roof have in Germany?

Roof has an estimated audience of 2,113,013 people in Germany, concentrated in Nordrhein-Westfalen and Schleswig-Holstein.

02

What is the gender split and age of Roof fans?

41.4% of Roof fans are female, 58.6% are male, with an average age of 43.4 years.

03

Which brands do Roof fans like most?

Roof fans show strongest brand affinity for Self storage (14.14×), Efficient energy use (3.76×), and Nature (2.34×) over the country average.

04

Where do Roof fans live in Germany?

Roof fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Schleswig-Holstein (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Roof fans also like?

Beyond Roof itself, the audience over-indexes on Efficient energy use (3.76×), Nature (2.34×), Hat (6.62×), and Family (1.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Roof audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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