Roof Audience in Germany
Roof has an estimated audience of 2,113,013 people in Germany. 41.4% are female, 58.6% are male, average age 43.4. Top brand affinities: Gil Ofarim, Stradivarius, Pillow, Urban Outfitters, Urban horticulture.
Top brand affinities include Gil Ofarim, Stradivarius, Pillow, with strongest over-indexing on Gil Ofarim (2.14× the country average). Demographically, the Roof audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Roof fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 43.4 |
| Estimated audience size | 2,113,013 |
Audience persona
The typical Roof fan in Germany is more male, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.14× | Music & Radio |
| Stradivarius | 1.86× | Shopping |
| Pillow | 1.55× | Home & Garden |
| Urban Outfitters | 1.51× | Shopping |
| Urban horticulture | 1.57× | Home & Garden |
| Indigenous Australian art | 5.1× | Arts & Culture |
| Captain Fantastic (film) | 7.63× | Movies & TV |
| Preacher (comics) | 4.68× | Literature |
| Corfu (regional unit) | 2.12× | Travel & Leisure |
| MK | 1.83× | Music & Radio |
| Sixx | 1.81× | Movies & TV |
| Assisi | 3.24× | Travel & Leisure |
| Molly Hatchet | 6.89× | Music & Radio |
| Coworking | 2.11× | Business & Career |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Metamorphoses | 1.56× | Literature |
| Justice | 1.75× | Politics & Society |
| Euphonium | 5.04× | Music & Radio |
| Fairy Tail Anime | 12.96× | Movies & TV |
| Vijesti.ba | 1.95× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.55 |
| DIY Mentality | THRILL | 2.03 |
| Design Affinity | PREMIUM | 1.53 |
| Convenience Orientation | PREMIUM | 1.48 |
| Tradition | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
See Roof audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.