A data profile of the people who buy, follow and care about Roof in Brazil — modelled from more than twelve digital signal sources. Roof has an estimated audience of 6,983,473 people in Brazil.
Roof has an estimated audience of 6,983,473 people in Brazil. 63.3% are female, 36.7% are male, average age 46.0. Top brand affinities: Instagram, MSN, Dafiti, Country music, Shopping malls.
Top brand affinities include Instagram, MSN, Dafiti, with strongest over-indexing on Instagram (1.57× the country average).
Demographically, the Roof audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Roof fan in Brazil is more female, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Roof profile in Brazil.
63.3% are female, 36.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 46.0 |
| Estimated audience size | 6,983,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Roof audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 10.3% |
| Brazil | 7.4% |
The strongest cross-interests of the Roof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.57× | ||
| 02 | Lodging | Travel & Leisure | 2.54× | ||
| 03 | MSN | News | 2.45× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.38× | ||
| 05 | Coritiba Foot Ball Club | Sports | 1.82× | ||
| 06 | Real property | Home & Garden | 1.74× | ||
| 07 | Localiza | Cars & Mobility | 1.68× | ||
| 08 | Rock music | Music & Radio | 1.62× | ||
| 09 | Spas | Beauty & Wellness | 1.60× | ||
| 10 | Internet & Social Media | 1.57× | |||
| 11 | Medicine | Business & Career | 1.57× | ||
| 12 | Furniture | Home & Garden | 1.57× | ||
| 13 | Pop music | Music & Radio | 1.57× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 15 | Country music | Music & Radio | 1.56× | ||
| 16 | Shopping malls | Shopping | 1.56× | ||
| 17 | Netshoes | Shopping | 1.54× | ||
| 18 | Hip hop music | Music & Radio | 1.53× | ||
| 19 | Hypermarket | Shopping | 1.53× | ||
| 20 | Preta Gil | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| DIY Mentality | THRILL | 1.52× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Risk Appetite | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Roof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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