Hypermarket Audience in Brazil
Hypermarket has an estimated audience of 12,896,916 people in Brazil. 64.1% are female, 35.9% are male, average age 44.0. Top regions: São Paulo, Ceará, Rio de Janeiro. Top brand affinities: Deal of the day, Lojas Americanas, Discounting, Música sertaneja, Preta Gil.
The average Hypermarket fan in Brazil is 44.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Ceará, Rio de Janeiro. Top brand affinities include Deal of the day, Lojas Americanas, Discounting, with strongest over-indexing on Deal of the day (2.77× the country average). Demographically, the Hypermarket audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Hypermarket fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.0 |
| Estimated audience size | 12,896,916 |
Audience persona
The typical Hypermarket fan in Brazil is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,847,728 | 2.04× |
| Ceará | 1,724,051 | 3.06× |
| Rio de Janeiro | 1,634,564 | 1.35× |
| Federal District | 1,081,793 | 5.03× |
| Bahia | 674,278 | 0.79× |
| Paraná | 532,783 | 0.68× |
| Santa Catarina | 416,152 | 0.7× |
| Rio Grande do Sul | 403,558 | 0.53× |
| Espírito Santo | 371,180 | 1.38× |
| Pará | 355,928 | 0.85× |
| Minas Gerais | 316,915 | 0.24× |
| Pernambuco | 312,651 | 0.53× |
| Maranhão | 309,466 | 0.96× |
| Amazonas | 284,569 | 1.27× |
| Rio Grande do Norte | 269,870 | 1.26× |
| Mato Grosso do Sul | 174,780 | 0.93× |
| Alagoas | 168,620 | 0.9× |
| Paraíba | 126,228 | 0.49× |
| Goiás | 109,303 | 0.22× |
| Mato Grosso | 83,794 | 0.35× |
| Sergipe | 69,952 | 0.52× |
| Rondônia | 68,392 | 0.64× |
| Piauí | 62,422 | 0.35× |
| Tocantins | 60,049 | 0.7× |
| Roraima | 29,316 | 0.81× |
| Amapá | 20,289 | 0.44× |
| Acre | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deal of the day | 2.77× | Shopping |
| Lojas Americanas | 2.67× | Shopping |
| Discounting | 2.1× | Shopping |
| Música sertaneja | 1.67× | Music & Radio |
| Preta Gil | 1.64× | Music & Radio |
| Lojas Renner | 2.43× | Fashion & Accessoires |
| Beauty salons | 1.85× | Beauty & Wellness |
| Department store | 2.55× | Shopping |
| Personal care | 1.67× | Health |
| Discount stores | 2.07× | Shopping |
| Furniture | 1.75× | Home & Garden |
| Quality of life | 1.56× | Health |
| Current events | 1.54× | Arts & Culture |
| O Boticário | 1.92× | Shopping |
| Confectionery | 1.78× | Food & Beverages |
| Atacadão | 2.24× | Shopping |
| Discounts and allowances | 2.53× | Shopping |
| Wholesale | 1.8× | Fashion & Accessoires |
| Fragrances | 1.71× | Beauty & Wellness |
| Banking | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.74 |
| Need for Security | CONSERVATISM | 1.64 |
| Creativity | OPEN | 1.58 |
| Family Orientation | CONSERVATISM | 1.33 |
| Spirituality | BALANCE | 1.26 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
See Hypermarket audiences in other countries
More Shopping audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
Frequently asked questions
How many fans does Hypermarket have in Brazil?
Hypermarket has an estimated audience of 12,896,916 people in Brazil, concentrated in São Paulo and Ceará.
What is the gender split and age of Hypermarket fans?
64.1% of Hypermarket fans are female, 35.9% are male, with an average age of 44.0 years.
Which brands do Hypermarket fans like most?
Hypermarket fans show strongest brand affinity for Deal of the day (2.77×), Lojas Americanas (2.67×), and Discounting (2.1×) over the country average.
Where do Hypermarket fans live in Brazil?
Hypermarket fans in Brazil are most concentrated in São Paulo (reach 6,847,728), Ceará (reach 1,724,051), and Rio de Janeiro (reach 1,634,564). These three regions account for the largest share of the active audience.
What other brands do Hypermarket fans also like?
Beyond Hypermarket itself, the audience over-indexes on Lojas Americanas (2.67×), Discounting (2.1×), Música sertaneja (1.67×), and Preta Gil (1.64×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.