A data profile of the people who buy, follow and care about Hypermarket in Brazil — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 12,896,916 people in Brazil.
The average Hypermarket fan in Brazil is 44.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Ceará.
Top brand affinities include Deal of the day, Lojas Americanas, Discounting, with strongest over-indexing on Deal of the day (2.77× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Hypermarket fan in Brazil is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Hypermarket profile in Brazil.
64.1% are female, 35.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.0 |
| Estimated audience size | 12,896,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Hypermarket audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~800K | 3.69× | |
| 02 | Ceará | ~1.5M | 2.36× | |
| 03 | São Paulo | ~6.5M | 1.95× | |
| 04 | Rio de Janeiro | ~1.5M | 1.24× | |
| 05 | Espírito Santo | ~300K | 1.13× | |
| 06 | Amazonas | ~200K | 1.06× | |
| 07 | Rio Grande do Norte | ~200K | 1.06× | |
| 08 | Maranhão | ~300K | 0.99× | |
| 09 | Mato Grosso do Sul | ~200K | 0.99× | |
| 10 | Alagoas | ~200K | 0.99× | |
| 11 | Amapá | ~50K | 0.99× | |
| 12 | Roraima | ~40K | 0.99× | |
| 13 | Rondônia | ~100K | 0.98× | |
| 14 | Tocantins | ~80K | 0.98× | |
| 15 | Sergipe | ~100K | 0.97× | |
| 16 | Pará | ~400K | 0.96× | |
| 17 | Piauí | ~200K | 0.96× | |
| 18 | Paraíba | ~200K | 0.94× | |
| 19 | Mato Grosso | ~200K | 0.94× | |
| 20 | Bahia | ~800K | 0.91× | |
| 21 | Goiás | ~400K | 0.91× | |
| 22 | Pernambuco | ~500K | 0.89× | |
| 23 | Santa Catarina | ~500K | 0.89× | |
| 24 | Paraná | ~700K | 0.86× | |
| 25 | Rio Grande do Sul | ~600K | 0.84× | |
| 26 | Minas Gerais | ~1M | 0.78× | |
| 27 | Acre | 0.00× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.77× | ||
| 02 | Lojas Americanas | Shopping | 2.67× | ||
| 03 | Department store | Shopping | 2.55× | ||
| 04 | Discounts and allowances | Shopping | 2.53× | ||
| 05 | Lojas Renner | Fashion & Accessoires | 2.43× | ||
| 06 | Atacadão | Shopping | 2.24× | ||
| 07 | Discounting | Shopping | 2.10× | ||
| 08 | Discount stores | Shopping | 2.07× | ||
| 09 | O Boticário | Shopping | 1.92× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.85× | ||
| 11 | Wholesale | Fashion & Accessoires | 1.80× | ||
| 12 | Confectionery | Food & Beverages | 1.78× | ||
| 13 | Black Friday (shopping) | Shopping | 1.77× | ||
| 14 | Furniture | Home & Garden | 1.75× | ||
| 15 | Fragrances | Beauty & Wellness | 1.71× | ||
| 16 | Música sertaneja | Music & Radio | 1.67× | ||
| 17 | Personal care | Health | 1.67× | ||
| 18 | Quality of life | Health | 1.56× | ||
| 19 | Banking | Business & Career | 1.56× | ||
| 20 | Current events | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.64× | |
| Creativity | OPEN | 1.59× | |
| Spirituality | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Career Orientation | POWER | 0.74× | |
| Travelling | THRILL | 0.85× |
Hypermarket has an estimated audience of 12,896,916 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
64.1% of Hypermarket fans are female, 35.9% are male, with an average age of 44.0 years.
Hypermarket fans show strongest brand affinity for Deal of the day (2.77×), Lojas Americanas (2.67×), and Discounting (2.1×) over the country average.
Hypermarket fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Rio de Janeiro (reach ~1.5M), and Ceará (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Lojas Americanas (2.67×), Discounting (2.1×), Música sertaneja (1.67×), and Lojas Renner (2.43×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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