Hypermarket Audience in France
Hypermarket has an estimated audience of 9,330,471 people in France. 61.4% are female, 38.6% are male, average age 44.2. Top regions: Île-de-France, Grand Est, Provence-Alpes-Côte d'Azur. Top brand affinities: Carrefour City, Auchan, Carrefour, Kiabi, Carrefour Market.
The average Hypermarket fan in France is 44.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Grand Est, Provence-Alpes-Côte d'Azur. Top brand affinities include Carrefour City, Auchan, Carrefour, with strongest over-indexing on Carrefour City (3.92× the country average). Demographically, the Hypermarket audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Hypermarket fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.2 |
| Estimated audience size | 9,330,471 |
Audience persona
The typical Hypermarket fan in France is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Carrefour City.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,082,323 | 0.65× |
| Grand Est | 938,736 | 1.24× |
| Provence-Alpes-Côte d'Azur | 922,921 | 1.33× |
| Auvergne-Rhône-Alpes | 837,749 | 0.76× |
| Hauts-de-France | 808,769 | 0.99× |
| Nouvelle-Aquitaine | 807,103 | 0.98× |
| Normandy | 715,004 | 1.57× |
| Occitanie | 657,488 | 0.82× |
| Bourgogne-Franche-Comté | 378,891 | 1× |
| Brittany | 362,956 | 0.8× |
| Centre-Val de Loire | 353,526 | 1.01× |
| Pays de la Loire | 307,215 | 0.59× |
| Corsica | 58,125 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour City | 3.92× | Shopping |
| Auchan | 2.97× | Shopping |
| Carrefour | 2.98× | Shopping |
| Kiabi | 2.97× | Fashion & Accessoires |
| Carrefour Market | 3.72× | Shopping |
| Lidl | 1.93× | Shopping |
| vertbaudet | 2.9× | Fashion & Accessoires |
| Google News | 1.83× | News |
| Brico Dépôt | 1.79× | Shopping |
| Feu Vert | 3.24× | Cars & Mobility |
| Intersport | 1.81× | Shopping |
| Gémo | 2.53× | Fashion & Accessoires |
| Castorama | 1.7× | Shopping |
| CAC 40 | 1.97× | Business & Career |
| Spar (retailer) | 3.01× | Shopping |
| E.Leclerc | 2.14× | Shopping |
| SNCF | 1.56× | Cars & Mobility |
| BNP Paribas | 2.03× | Business & Career |
| BlaBlaCar | 2.01× | Cars & Mobility |
| Aldi | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.15 |
| Mindfulness | BALANCE | 1.07 |
| Price Sensitivity | PREMIUM | 1.01 |
| Patriotism | CONSERVATISM | 0.99 |
| Convenience Orientation | PREMIUM | 0.99 |
| Indulgence | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
See Hypermarket audiences in other countries
More Shopping audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Hypermarket have in France?
Hypermarket has an estimated audience of 9,330,471 people in France, concentrated in Île-de-France and Grand Est.
What is the gender split and age of Hypermarket fans?
61.4% of Hypermarket fans are female, 38.6% are male, with an average age of 44.2 years.
Which brands do Hypermarket fans like most?
Hypermarket fans show strongest brand affinity for Carrefour City (3.92×), Auchan (2.97×), and Carrefour (2.98×) over the country average.
Where do Hypermarket fans live in France?
Hypermarket fans in France are most concentrated in Île-de-France (reach 1,082,323), Grand Est (reach 938,736), and Provence-Alpes-Côte d'Azur (reach 922,921). These three regions account for the largest share of the active audience.
What other brands do Hypermarket fans also like?
Beyond Hypermarket itself, the audience over-indexes on Auchan (2.97×), Carrefour (2.98×), Kiabi (2.97×), and Carrefour Market (3.72×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.