A data profile of the people who buy, follow and care about Hypermarket in France — modelled from more than twelve digital signal sources. Hypermarket has an estimated audience of 9,330,471 people in France.
The average Hypermarket fan in France is 44.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Grand Est, Provence-Alpes-Côte d'Azur.
Top brand affinities include Carrefour City, Auchan, Carrefour, with strongest over-indexing on Carrefour City (3.92× the country average).
Demographically, the Hypermarket audience skews more female with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hypermarket fan in France is more female, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Carrefour City.
The key figures that characterise the Hypermarket profile in France.
61.4% are female, 38.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.2 |
| Estimated audience size | 9,330,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Hypermarket audience comes from France.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 9.9% |
| France | 7.2% |
Where the Hypermarket audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~700K | 1.51× | |
| 02 | Provence-Alpes-Côte d'Azur | ~900K | 1.31× | |
| 03 | Grand Est | ~900K | 1.22× | |
| 04 | Corsica | ~50K | 1.13× | |
| 05 | Centre-Val de Loire | ~400K | 1.01× | |
| 06 | Bourgogne-Franche-Comté | ~400K | 1.00× | |
| 07 | Hauts-de-France | ~800K | 0.99× | |
| 08 | Nouvelle-Aquitaine | ~800K | 0.99× | |
| 09 | Occitanie | ~700K | 0.83× | |
| 10 | Brittany | ~400K | 0.83× | |
| 11 | Auvergne-Rhône-Alpes | ~900K | 0.78× | |
| 12 | Pays de la Loire | ~300K | 0.67× | |
| 13 | Île-de-France | ~1M | 0.66× |
The strongest cross-interests of the Hypermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour City | Shopping | 3.92× | ||
| 02 | Carrefour Market | Shopping | 3.72× | ||
| 03 | Feu Vert | Cars & Mobility | 3.24× | ||
| 04 | Spar (retailer) | Shopping | 3.01× | ||
| 05 | Carrefour | Shopping | 2.98× | ||
| 06 | Auchan | Shopping | 2.97× | ||
| 07 | Kiabi | Fashion & Accessoires | 2.97× | ||
| 08 | vertbaudet | Fashion & Accessoires | 2.90× | ||
| 09 | Gémo | Fashion & Accessoires | 2.53× | ||
| 10 | E.Leclerc | Shopping | 2.14× | ||
| 11 | CAC 40 | Business & Career | 1.97× | ||
| 12 | Lidl | Shopping | 1.93× | ||
| 13 | Carrefour Express | Shopping | 1.93× | ||
| 14 | Google News | News | 1.83× | ||
| 15 | Patrick Bruel | Music & Radio | 1.82× | ||
| 16 | Intersport | Shopping | 1.81× | ||
| 17 | Brico Dépôt | Shopping | 1.79× | ||
| 18 | Intermarché | Shopping | 1.75× | ||
| 19 | Castorama | Shopping | 1.70× | ||
| 20 | SNCF | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Indulgence | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.41× | |
| Early Adopter Mentality | POWER | 0.46× | |
| Luxury Orientation | PREMIUM | 0.50× |
Hypermarket has an estimated audience of 9,330,471 people in France, concentrated in Île-de-France and Grand Est.
61.4% of Hypermarket fans are female, 38.6% are male, with an average age of 44.2 years.
Hypermarket fans show strongest brand affinity for Carrefour City (3.92×), Auchan (2.97×), and Carrefour (2.98×) over the country average.
Hypermarket fans in France are most concentrated in Île-de-France (reach ~1M), Grand Est (reach ~900K), and Provence-Alpes-Côte d'Azur (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Hypermarket itself, the audience over-indexes on Auchan (2.97×), Carrefour (2.98×), Kiabi (2.97×), and Carrefour Market (3.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hypermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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