A data profile of the people who buy, follow and care about Intermarché in France — modelled from more than twelve digital signal sources. Intermarché has an estimated audience of 12,576,530 people in France.
The average Intermarché fan in France is 43.0 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Amigos, Carrefour, Aldi, with strongest over-indexing on Amigos (4.95× the country average).
Demographically, the Intermarché audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Intermarché fan in France is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Amigos.
The key figures that characterise the Intermarché profile in France.
66.9% are female, 33.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.0 |
| Estimated audience size | 12,576,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Intermarché audience comes from France.
| Country | Share |
|---|---|
| France | 66.2% |
| Portugal | 13.7% |
| Belgium | 10.0% |
Where the Intermarché audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~1.5M | 1.37× | |
| 02 | Auvergne-Rhône-Alpes | ~2M | 1.34× | |
| 03 | Bourgogne-Franche-Comté | ~700K | 1.34× | |
| 04 | Nouvelle-Aquitaine | ~1.5M | 1.23× | |
| 05 | Hauts-de-France | ~1.5M | 1.20× | |
| 06 | Provence-Alpes-Côte d'Azur | ~1M | 1.17× | |
| 07 | Normandy | ~600K | 1.03× | |
| 08 | Centre-Val de Loire | ~500K | 1.01× | |
| 09 | Brittany | ~500K | 0.88× | |
| 10 | Île-de-France | ~2M | 0.82× | |
| 11 | Grand Est | ~800K | 0.81× | |
| 12 | Pays de la Loire | ~500K | 0.73× | |
| 13 | Corsica | ~10K | 0.16× |
The strongest cross-interests of the Intermarché audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amigos | Music & Radio | 4.95× | ||
| 02 | BlaBlaCar | Cars & Mobility | 3.22× | ||
| 03 | Spar (retailer) | Shopping | 2.99× | ||
| 04 | Aldi | Shopping | 2.97× | ||
| 05 | Carrefour | Shopping | 2.87× | ||
| 06 | Auchan | Shopping | 2.55× | ||
| 07 | Hypermarket | Shopping | 2.55× | ||
| 08 | E.Leclerc | Shopping | 2.45× | ||
| 09 | Norauto | Cars & Mobility | 2.37× | ||
| 10 | Lidl | Shopping | 2.13× | ||
| 11 | Revolution (TV series) | Movies & TV | 2.05× | ||
| 12 | Bricomarché | Home & Garden | 2.01× | ||
| 13 | Supermarket | Shopping | 1.92× | ||
| 14 | Boulanger | Shopping | 1.74× | ||
| 15 | Conforama | Home & Garden | 1.70× | ||
| 16 | Intersport | Shopping | 1.62× | ||
| 17 | Sales promotion | Shopping | 1.60× | ||
| 18 | Brico Dépôt | Shopping | 1.56× | ||
| 19 | Star Academy | Movies & TV | 1.53× | ||
| 20 | Coupons | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.39× | |
| Community Orientation | OPEN | 1.18× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Travelling | THRILL | 0.82× |
Intermarché's target market in France covers an estimated 12,576,530 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
66.9% of the Intermarché audience are female, 33.1% are male, with an average age of 43.0 years.
Intermarché fans show strongest brand affinity for Amigos (4.95×), Carrefour (2.87×), and Aldi (2.97×) over the country average.
Intermarché fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~2M), Île-de-France (reach ~2M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Intermarché itself, the audience over-indexes on Carrefour (2.87×), Aldi (2.97×), Auchan (2.55×), and Lidl (2.13×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Intermarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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