Intermarché Target Market in France
Intermarché has an estimated audience of 12,576,530 people in France. 66.9% are female, 33.1% are male, average age 43.0. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities: Amigos, Carrefour, Aldi, Auchan, Lidl.
The average Intermarché fan in France is 43.0 years old, more female, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities include Amigos, Carrefour, Aldi, with strongest over-indexing on Amigos (4.95× the country average). Demographically, the Intermarché audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Intermarché
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.0 |
| Estimated audience size | 12,576,530 |
Audience persona
The typical Intermarché fan in France is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Amigos.
Intermarché customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~2M | 1.34× |
| Île-de-France | ~2M | 0.82× |
| Occitanie | ~1.5M | 1.37× |
| Nouvelle-Aquitaine | ~1.5M | 1.23× |
| Hauts-de-France | ~1.5M | 1.2× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.17× |
| Grand Est | ~800K | 0.81× |
| Bourgogne-Franche-Comté | ~700K | 1.34× |
| Normandy | ~600K | 1.03× |
| Brittany | ~500K | 0.88× |
| Pays de la Loire | ~500K | 0.73× |
| Centre-Val de Loire | ~500K | 1.01× |
| Corsica | ~10K | 0.16× |
Top brand affinities of the Intermarché audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Amigos | 4.95× | Music & Radio |
| Carrefour | 2.87× | Shopping |
| Aldi | 2.97× | Shopping |
| Auchan | 2.55× | Shopping |
| Lidl | 2.13× | Shopping |
| BlaBlaCar | 3.22× | Cars & Mobility |
| Hypermarket | 2.55× | Shopping |
| Norauto | 2.37× | Cars & Mobility |
| Supermarket | 1.92× | Shopping |
| E.Leclerc | 2.45× | Shopping |
| Conforama | 1.7× | Home & Garden |
| Boulanger | 1.74× | Shopping |
| Brico Dépôt | 1.56× | Shopping |
| Spar (retailer) | 2.99× | Shopping |
| Bricomarché | 2.01× | Home & Garden |
| Intersport | 1.62× | Shopping |
| Coupons | 1.51× | Shopping |
| Sales promotion | 1.6× | Shopping |
| Bouygues | 1.54× | Technology & Electronics |
| Star Academy | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.39 |
| Community Orientation | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 66.3% |
| Portugal | 13.6% |
| Belgium | 10.0% |
See Intermarché audiences in other countries
More Supermarket audiences in France
Frequently asked questions
Who is Intermarché's target market in France?
Intermarché's target market in France covers an estimated 12,576,530 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of Intermarché customers?
66.9% of the Intermarché audience are female, 33.1% are male, with an average age of 43.0 years.
Which brands do Intermarché fans like most?
Intermarché fans show strongest brand affinity for Amigos (4.95×), Carrefour (2.87×), and Aldi (2.97×) over the country average.
Where do Intermarché fans live in France?
Intermarché fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~2M), Île-de-France (reach ~2M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Intermarché fans also like?
Beyond Intermarché itself, the audience over-indexes on Carrefour (2.87×), Aldi (2.97×), Auchan (2.55×), and Lidl (2.13×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Intermarché. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.