A data profile of the people who buy, follow and care about Amigos in France — modelled from more than twelve digital signal sources. Amigos has an estimated audience of 6,641,320 people in France.
The average Amigos fan in France is 38.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Helene Fischer, Christopher Nolan, Woody Allen, with strongest over-indexing on Helene Fischer (136.25× the country average).
Demographically, the Amigos audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Amigos fan in France is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Helene Fischer.
The key figures that characterise the Amigos profile in France.
50.1% are female, 49.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 38.9 |
| Estimated audience size | 6,641,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Amigos audience comes from France.
| Country | Share |
|---|---|
| France | 34.7% |
| Brazil | 19.6% |
| United States | 7.7% |
Where the Amigos audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.97× | |
| 02 | Centre-Val de Loire | ~300K | 1.44× | |
| 03 | Hauts-de-France | ~600K | 1.17× | |
| 04 | Grand Est | ~600K | 1.12× | |
| 05 | Normandy | ~300K | 1.12× | |
| 06 | Auvergne-Rhône-Alpes | ~700K | 0.95× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 08 | Nouvelle-Aquitaine | ~500K | 0.82× | |
| 09 | Provence-Alpes-Côte d'Azur | ~400K | 0.81× | |
| 10 | Pays de la Loire | ~300K | 0.74× | |
| 11 | Corsica | ~20K | 0.72× | |
| 12 | Brittany | ~200K | 0.66× | |
| 13 | Occitanie | ~300K | 0.59× |
The strongest cross-interests of the Amigos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helene Fischer | Music & Radio | 136.25× | ||
| 02 | Christopher Nolan | Movies & TV | 42.73× | ||
| 03 | Stanley Kubrick | Movies & TV | 28.39× | ||
| 04 | Woody Allen | Movies & TV | 27.25× | ||
| 05 | David Lynch | Movies & TV | 24.09× | ||
| 06 | Martin Scorsese | Movies & TV | 21.96× | ||
| 07 | David Fincher | Movies & TV | 21.49× | ||
| 08 | Chloë Grace Moretz | Movies & TV | 9.90× | ||
| 09 | Kate Moss | Fashion & Accessoires | 9.57× | ||
| 10 | Erasmus+ | Business & Career | 7.34× | ||
| 11 | Madison Beer | Music & Radio | 5.79× | ||
| 12 | Intermarché | Shopping | 4.95× | ||
| 13 | American Vintage | Fashion & Accessoires | 2.88× | ||
| 14 | YouTube Music | Internet & Social Media | 2.14× | ||
| 15 | Vineyard | Food & Beverages | 2.03× | ||
| 16 | Mango | Shopping | 2.02× | ||
| 17 | Quiz | Games | 1.70× | ||
| 18 | Habitat | Shopping | 1.65× | ||
| 19 | Jean-Jacques Goldman | Music & Radio | 1.59× | ||
| 20 | Le Bon Marché | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.06× | |
| Social Media Usage | JOY | 0.60× | |
| Extroversion | THRILL | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.60× | |
| Extroversion | THRILL | 0.60× | |
| Indulgence | JOY | 1.06× |
Amigos has an estimated audience of 6,641,320 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.1% of Amigos fans are female, 49.9% are male, with an average age of 38.9 years.
Amigos fans show strongest brand affinity for Helene Fischer (136.25×), Christopher Nolan (42.73×), and Woody Allen (27.25×) over the country average.
Amigos fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Amigos itself, the audience over-indexes on Christopher Nolan (42.73×), Woody Allen (27.25×), David Lynch (24.09×), and Stanley Kubrick (28.39×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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