Amigos Audience in Germany
Amigos has an estimated audience of 861,274 people in Germany. 66.2% are female, 33.8% are male, average age 49.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Time (magazine), Home Office, Iva Zanicchi, Artistic inspiration, Jack White.
The average Amigos fan in Germany is 49.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Time (magazine), Home Office, Iva Zanicchi, with strongest over-indexing on Time (magazine) (12.08× the country average). Demographically, the Amigos audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Amigos fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 49.2 |
| Estimated audience size | 861,274 |
Audience persona
The typical Amigos fan in Germany is more female, around 49.2 years old, with strong Community Orientation tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 155,632 | 1.12× |
| Nordrhein-Westfalen | 149,788 | 0.79× |
| Baden-Württemberg | 128,500 | 1.09× |
| Hessen | 85,916 | 1.31× |
| Niedersachsen | 85,258 | 1.02× |
| Sachsen | 58,200 | 1.38× |
| Rheinland-Pfalz | 43,290 | 1× |
| Thüringen | 34,226 | 1.56× |
| Sachsen-Anhalt | 31,088 | 1.39× |
| Brandenburg | 23,774 | 0.89× |
| Schleswig-Holstein | 22,463 | 0.73× |
| Berlin | 22,438 | 0.58× |
| Mecklenburg-Vorpommern | 17,108 | 1.04× |
| Hamburg | 12,879 | 0.66× |
| Saarland | 9,763 | 0.92× |
| Bremen | 3,693 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 12.08× | News |
| Home Office | 2.53× | Business & Career |
| Iva Zanicchi | 28.86× | Politics & Society |
| Artistic inspiration | 1.72× | Arts & Culture |
| Jack White | 2.23× | Movies & TV |
| The Warren Buffett Way | 60.28× | Literature |
| Home Delivery | 1.84× | Food & Beverages |
| Granola | 5.99× | Food & Beverages |
| Emperor Entertainment Group | 2.2× | Business & Career |
| TVP2 | 6.25× | Movies & TV |
| Janet Evanovich | 12.55× | Literature |
| Competitive dance | 2.96× | Sports |
| New Era (Namibia) | 2.15× | News |
| Zamalek SC | 2.9× | Sports |
| Headhunters (film) | 2.22× | Movies & TV |
| Oliver Kahn | 1.7× | Sports |
| Scratching post | 2.69× | Pets & Animals |
| Carrie (novel) | 2.59× | Literature |
| Preacher (comics) | 3.08× | Literature |
| Information sensitivity | 2.35× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Pet Ownership | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
| Tradition | CONSERVATISM | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 35.5% |
| Brazil | 17.9% |
| United States | 8.2% |
See Amigos audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Amigos have in Germany?
Amigos has an estimated audience of 861,274 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Amigos fans?
66.2% of Amigos fans are female, 33.8% are male, with an average age of 49.2 years.
Which brands do Amigos fans like most?
Amigos fans show strongest brand affinity for Time (magazine) (12.08×), Home Office (2.53×), and Iva Zanicchi (28.86×) over the country average.
Where do Amigos fans live in Germany?
Amigos fans in Germany are most concentrated in Bayern (reach 155,632), Nordrhein-Westfalen (reach 149,788), and Baden-Württemberg (reach 128,500). These three regions account for the largest share of the active audience.
What other brands do Amigos fans also like?
Beyond Amigos itself, the audience over-indexes on Home Office (2.53×), Iva Zanicchi (28.86×), Artistic inspiration (1.72×), and Jack White (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.