Rascasse Audience Intelligence

Amigos Audience in Germany

A data profile of the people who buy, follow and care about Amigos in Germany — modelled from more than twelve digital signal sources. Amigos has an estimated audience of 906,410 people in Germany.

#42among Schlager in Germany#1040among Person in Germany#702in Music & Radio

The average Amigos fan in Germany is 48.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Borg, Bernhard Brink, Kastelruther Spatzen, with strongest over-indexing on Andy Borg (78.21× the country average).

Demographically, the Amigos audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amigos fan in Germany is more female, around 48.5 years old, with strong Tradition tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amigos profile in Germany.

Audience size
906K
in Germany
Gender
65.1%♀
34.9% male
Age
48.5
average years
Country rank
#7094
Person in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amigos fans

65.1% are female, 34.9% are male, average age 48.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Amigos audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age48.5
Estimated audience size906,410
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Amigos audience in Germany
Age bracketShare%
16-196%
20-299%
30-3914%
40-4927%
50+44%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Amigos audience comes from Germany.

Worldwide audience distribution share by country for Amigos
CountryShare
France34.7%
Brazil19.6%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amigos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amigos fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.61×
02Sachsen-Anhalt~30K1.38×
03Sachsen~60K1.36×
04Hessen~80K1.25×
05Mecklenburg-Vorpommern~20K1.09×
06Bayern~100K1.07×
07Baden-Württemberg~100K1.05×
08Saarland~10K1.01×
09Niedersachsen~80K0.99×
10Rheinland-Pfalz~40K0.98×
11Brandenburg~20K0.90×
12Nordrhein-Westfalen~200K0.79×
13Schleswig-Holstein~20K0.74×
14Hamburg~10K0.65×
15Bremen~5K0.64×
16Berlin~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Amigos, Germany
0.58×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amigos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amigos audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio78.21×
02Kastelruther SpatzenMusic & Radio57.63×
03Bernhard BrinkMusic & Radio55.55×
04Die FlippersMusic & Radio48.01×
051. FC MagdeburgSports32.25×
06Marianne RosenbergMusic & Radio19.23×
07Semino RossiMusic & Radio18.92×
08ZDF-FernsehgartenMovies & TV17.85×
09Roland KaiserMusic & Radio17.33×
10Udo JürgensMusic & Radio16.59×
11Andrea BergMusic & Radio16.02×
12Beatrice EgliMusic & Radio12.98×
13Maite KellyMusic & Radio12.34×
14Matthias ReimMusic & Radio12.18×
15Florian SilbereisenMusic & Radio12.13×
16Giovanni ZarrellaMusic & Radio11.84×
17Thomas AndersMusic & Radio10.73×
18Peter MaffayMusic & Radio9.12×
19Helene FischerMusic & Radio5.95×
20Schlager musicMusic & Radio5.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amigos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amigos audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
Community OrientationOPEN1.48×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amigos audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amigos have in Germany?

Amigos has an estimated audience of 906,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amigos fans?

65.1% of Amigos fans are female, 34.9% are male, with an average age of 48.5 years.

03

Which brands do Amigos fans like most?

Amigos fans show strongest brand affinity for Andy Borg (78.21×), Bernhard Brink (55.55×), and Kastelruther Spatzen (57.63×) over the country average.

04

Where do Amigos fans live in Germany?

Amigos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Amigos fans also like?

Beyond Amigos itself, the audience over-indexes on Bernhard Brink (55.55×), Kastelruther Spatzen (57.63×), 1. FC Magdeburg (32.25×), and Roland Kaiser (17.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Amigos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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