Maite Kelly Audience in Germany
Maite Kelly has an estimated audience of 2,202,224 people in Germany. 74.6% are female, 25.4% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Roland Kaiser, Florian Silbereisen, Wolfgang Petry, Kerstin Ott, Andrea Berg.
The average Maite Kelly fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Roland Kaiser, Florian Silbereisen, Wolfgang Petry, with strongest over-indexing on Roland Kaiser (50.5× the country average). Demographically, the Maite Kelly audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Maite Kelly fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 44.9 |
| Estimated audience size | 2,202,224 |
Audience persona
The typical Maite Kelly fan in Germany is more female, around 44.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 468,794 | 0.97× |
| Bayern | 245,462 | 0.69× |
| Niedersachsen | 225,243 | 1.05× |
| Baden-Württemberg | 212,776 | 0.71× |
| Sachsen | 168,734 | 1.56× |
| Hessen | 117,110 | 0.7× |
| Brandenburg | 91,445 | 1.34× |
| Rheinland-Pfalz | 90,905 | 0.82× |
| Sachsen-Anhalt | 90,370 | 1.58× |
| Berlin | 77,995 | 0.79× |
| Thüringen | 76,707 | 1.37× |
| Schleswig-Holstein | 76,685 | 0.97× |
| Mecklenburg-Vorpommern | 60,868 | 1.45× |
| Hamburg | 32,883 | 0.66× |
| Saarland | 20,028 | 0.74× |
| Bremen | 11,078 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 50.5× | Music & Radio |
| Florian Silbereisen | 42.54× | Music & Radio |
| Wolfgang Petry | 44.31× | Music & Radio |
| Kerstin Ott | 42.64× | Music & Radio |
| Andrea Berg | 30.72× | Music & Radio |
| Kathy Kelly | 58.82× | Music & Radio |
| Angelo Kelly | 41.79× | Music & Radio |
| Beatrice Egli | 20.95× | Music & Radio |
| Vanessa Mai | 25.41× | Music & Radio |
| Marie Reim | 34.76× | Music & Radio |
| Thomas Gottschalk | 15.09× | Movies & TV |
| Christian Steiffen | 42.81× | Music & Radio |
| Marianne Rosenberg | 28.62× | Music & Radio |
| Melissa Naschenweng | 27.65× | Music & Radio |
| Michelle | 14.02× | Music & Radio |
| Udo Lindenberg | 18.15× | Music & Radio |
| Immobilien | 12.37× | Business & Career |
| Andy Borg | 16.25× | Music & Radio |
| Stefan Mross | 16.16× | Music & Radio |
| Andreas Gabalier | 19.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.55 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Family Orientation | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Pet Ownership | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.0% |
| Austria | 6.4% |
| Switzerland | 3.4% |
See Maite Kelly audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Maite Kelly have in Germany?
Maite Kelly has an estimated audience of 2,202,224 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maite Kelly fans?
74.6% of Maite Kelly fans are female, 25.4% are male, with an average age of 44.9 years.
Which brands do Maite Kelly fans like most?
Maite Kelly fans show strongest brand affinity for Roland Kaiser (50.5×), Florian Silbereisen (42.54×), and Wolfgang Petry (44.31×) over the country average.
Where do Maite Kelly fans live in Germany?
Maite Kelly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 468,794), Bayern (reach 245,462), and Niedersachsen (reach 225,243). These three regions account for the largest share of the active audience.
What other brands do Maite Kelly fans also like?
Beyond Maite Kelly itself, the audience over-indexes on Florian Silbereisen (42.54×), Wolfgang Petry (44.31×), Kerstin Ott (42.64×), and Andrea Berg (30.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maite Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.