Rascasse Audience Intelligence

Marie Reim Audience in Germany

A data profile of the people who buy, follow and care about Marie Reim in Germany — modelled from more than twelve digital signal sources. Marie Reim has an estimated audience of 1,097,479 people in Germany.

#38among Schlager in Germany#815among Person in Germany#590in Music & Radio

The average Marie Reim fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Maite Kelly, Udo Jürgens, with strongest over-indexing on Roland Kaiser (29.2× the country average).

Demographically, the Marie Reim audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marie Reim fan in Germany is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marie Reim profile in Germany.

Audience size
1.1M
in Germany
Gender
68.9%♀
31.1% male
Age
44.5
average years
Country rank
#6005
Person in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marie Reim fans

68.9% are female, 31.1% are male, average age 44.5.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Marie Reim audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age44.5
Estimated audience size1,097,479
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Marie Reim audience in Germany
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4927%
50+32%
Fig. 04

Worldwide distribution

87.3%

of the worldwide Marie Reim audience comes from Germany.

Worldwide audience distribution share by country for Marie Reim
CountryShare
Germany87.3%
Austria6.3%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marie Reim audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marie Reim fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.53×
02Sachsen-Anhalt~60K1.49×
03Mecklenburg-Vorpommern~40K1.48×
04Brandenburg~70K1.47×
05Thüringen~50K1.36×
06Niedersachsen~100K0.96×
07Saarland~20K0.91×
08Schleswig-Holstein~50K0.89×
09Nordrhein-Westfalen~300K0.88×
10Rheinland-Pfalz~60K0.84×
11Baden-Württemberg~200K0.81×
12Bayern~200K0.73×
13Berlin~50K0.73×
14Hessen~80K0.71×
15Bremen~8K0.63×
16Hamburg~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Marie Reim, Germany
0.62×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marie Reim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marie Reim audience
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio34.76×
02Roland KaiserMusic & Radio29.20×
03Michael Patrick KellyMusic & Radio26.28×
04Udo JürgensMusic & Radio24.67×
05Matthias ReimMusic & Radio23.32×
06Jürgen DrewsMusic & Radio18.98×
07Andy BorgMusic & Radio18.54×
08Thomas AndersMusic & Radio14.71×
09Bernhard BrinkMusic & Radio14.32×
10Ross AntonyMovies & TV13.67×
11Giovanni ZarrellaMusic & Radio12.60×
12ZDF-FernsehgartenMovies & TV12.50×
13Wolfgang PetryMusic & Radio12.13×
14Marianne RosenbergMusic & Radio11.75×
15Florian SilbereisenMusic & Radio11.39×
16Andrea BergMusic & Radio9.84×
17Semino RossiMusic & Radio9.42×
18Beatrice EgliMusic & Radio9.10×
19Schlager musicMusic & Radio6.36×
20Helene FischerMusic & Radio5.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marie Reim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marie Reim audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
Healthy LifestyleBALANCE1.35×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marie Reim audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marie Reim have in Germany?

Marie Reim has an estimated audience of 1,097,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marie Reim fans?

68.9% of Marie Reim fans are female, 31.1% are male, with an average age of 44.5 years.

03

Which brands do Marie Reim fans like most?

Marie Reim fans show strongest brand affinity for Roland Kaiser (29.2×), Maite Kelly (34.76×), and Udo Jürgens (24.67×) over the country average.

04

Where do Marie Reim fans live in Germany?

Marie Reim fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Marie Reim fans also like?

Beyond Marie Reim itself, the audience over-indexes on Maite Kelly (34.76×), Udo Jürgens (24.67×), Michael Patrick Kelly (26.28×), and Matthias Reim (23.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Marie Reim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marie Reim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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