Schlager music Audience in Germany
Schlager music has an estimated audience of 9,151,458 people in Germany. 63.0% are female, 37.0% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Florian Silbereisen, Roland Kaiser, Helene Fischer, Andrea Berg, Andy Borg.
The average Schlager music fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Florian Silbereisen, Roland Kaiser, Helene Fischer, with strongest over-indexing on Florian Silbereisen (7.79× the country average). Demographically, the Schlager music audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Schlager music fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.6 |
| Estimated audience size | 9,151,458 |
Audience persona
The typical Schlager music fan in Germany is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Florian Silbereisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,561,096 | 0.78× |
| Bayern | 1,047,309 | 0.71× |
| Baden-Württemberg | 882,801 | 0.71× |
| Niedersachsen | 792,472 | 0.89× |
| Sachsen | 777,144 | 1.73× |
| Brandenburg | 438,596 | 1.55× |
| Sachsen-Anhalt | 415,157 | 1.75× |
| Hessen | 395,695 | 0.57× |
| Thüringen | 353,742 | 1.52× |
| Berlin | 315,923 | 0.77× |
| Rheinland-Pfalz | 308,582 | 0.67× |
| Mecklenburg-Vorpommern | 290,162 | 1.66× |
| Schleswig-Holstein | 273,350 | 0.83× |
| Hamburg | 131,279 | 0.63× |
| Saarland | 80,169 | 0.71× |
| Bremen | 40,088 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florian Silbereisen | 7.79× | Music & Radio |
| Roland Kaiser | 6.39× | Music & Radio |
| Helene Fischer | 5.24× | Music & Radio |
| Andrea Berg | 7.24× | Music & Radio |
| Andy Borg | 7.09× | Music & Radio |
| Freddy Quinn | 7.14× | Music & Radio |
| Michelle | 5.41× | Music & Radio |
| Semino Rossi | 7.23× | Music & Radio |
| Vanessa Mai | 6.35× | Music & Radio |
| Beatrice Egli | 5.15× | Music & Radio |
| Peter Kraus | 6.2× | Movies & TV |
| Stefan Mross | 5.59× | Music & Radio |
| Wolfgang Petry | 6.38× | Music & Radio |
| Gala | 2.64× | News |
| Storm of Love | 4.2× | Movies & TV |
| Katja Ebstein | 5.73× | Music & Radio |
| Wetter.com | 2.51× | Home & Garden |
| Matthias Reim | 5.91× | Music & Radio |
| Wetter.de | 3.27× | Home & Garden |
| Tagesschau | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.24 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Sports Activity | POWER | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Community Orientation | OPEN | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.2% |
| Austria | 6.6% |
| United States | 6.4% |
See Schlager music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Schlager music have in Germany?
Schlager music has an estimated audience of 9,151,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schlager music fans?
63.0% of Schlager music fans are female, 37.0% are male, with an average age of 43.6 years.
Which brands do Schlager music fans like most?
Schlager music fans show strongest brand affinity for Florian Silbereisen (7.79×), Roland Kaiser (6.39×), and Helene Fischer (5.24×) over the country average.
Where do Schlager music fans live in Germany?
Schlager music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,561,096), Bayern (reach 1,047,309), and Baden-Württemberg (reach 882,801). These three regions account for the largest share of the active audience.
What other brands do Schlager music fans also like?
Beyond Schlager music itself, the audience over-indexes on Roland Kaiser (6.39×), Helene Fischer (5.24×), Andrea Berg (7.24×), and Andy Borg (7.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schlager music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.