Schlager music Audience in United States

Schlager music logo

Schlager music has an estimated audience of 1,087,068 people in United States. 54.3% are female, 45.7% are male, average age 33.1. Top regions: California, New York, Texas. Top brand affinities: Engelbert Humperdinck (singer), Connie Francis, Petula Clark, Helene Fischer, Paul Anka.

The average Schlager music fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Engelbert Humperdinck (singer), Connie Francis, Petula Clark, with strongest over-indexing on Engelbert Humperdinck (singer) (272.07× the country average). Demographically, the Schlager music audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Schlager music fans

Demographic split for Schlager music audience in United States
MetricValue
Female54.3%
Male45.7%
Average age33.1
Estimated audience size1,087,068

Audience persona

The typical Schlager music fan in United States is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Engelbert Humperdinck (singer).

Top regions in United States

Top regions ranked by reach for Schlager music in United States
RegionReachAffinity
California83,5430.7×
New York53,8840.89×
Texas48,3260.52×
Florida44,2610.6×
Massachusetts43,9362.05×
Illinois26,1550.72×
Pennsylvania25,2770.69×
Washington21,4620.98×
Virginia19,7980.75×
Ohio19,7380.59×
North Carolina17,9800.55×
Georgia16,6080.5×
New Jersey16,2040.59×
Michigan15,4890.54×
Colorado13,0930.76×
Wisconsin12,7010.78×
Missouri12,4850.71×
Indiana12,0200.61×
Maryland11,3520.61×
Oregon11,2660.9×
Tennessee10,7930.49×
Arizona10,3970.47×
Minnesota10,3140.66×
South Carolina8,5120.52×
Connecticut8,3270.76×
Louisiana8,2850.59×
Kentucky8,0820.59×
Oklahoma7,9440.66×
Mississippi7,7200.86×
Nevada7,7100.73×
Alabama7,3320.48×
Arkansas7,2350.81×
West Virginia6,7231.33×
Kansas6,5590.77×
Idaho6,5571.2×
Utah6,3390.65×
Hawaii6,2641.34×
New Hampshire6,1821.44×
Iowa6,0670.68×
Alaska5,7632.48×
Nebraska5,7291.05×
Rhode Island5,6501.63×
Maine5,6461.45×
South Dakota5,4732.18×
New Mexico5,3960.99×
Montana5,2681.75×
North Dakota5,0632.27×
Vermont4,9882.61×
Wyoming4,6722.9×
Delaware4,3151.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schlager music audience
BrandAffinityCategory
Engelbert Humperdinck (singer)272.07×Music & Radio
Connie Francis80.74×Music & Radio
Petula Clark178.83×Movies & TV
Helene Fischer299.78×Music & Radio
Paul Anka44.93×Music & Radio
Nicole (German singer)46.67×Music & Radio
The Vogues127.37×Music & Radio
Neil Sedaka20.83×Music & Radio
Wallice278.51×Music & Radio
vince gill20×Music & Radio
Euro disco51.46×Music & Radio
Euphoria2.08×Movies & TV
Bild22.08×News
DJ Dan92.51×Music & Radio
Superman1.98×Movies & TV
Roblox6.11×Games
Chuck Mangione7.58×Music & Radio
Beauty1.75×Beauty & Wellness
Hair Extensions4.04×Beauty & Wellness
Shoes1.97×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schlager music audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Design AffinityPREMIUM1.35
SpiritualityBALANCE1.34
Pet OwnershipJOY1.29
Sports ActivityPOWER1.23
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Schlager music
CountryShare
Germany54.2%
Austria6.6%
United States6.4%

See Schlager music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Schlager music have in United States?

Schlager music has an estimated audience of 1,087,068 people in United States, concentrated in California and New York.

What is the gender split and age of Schlager music fans?

54.3% of Schlager music fans are female, 45.7% are male, with an average age of 33.1 years.

Which brands do Schlager music fans like most?

Schlager music fans show strongest brand affinity for Engelbert Humperdinck (singer) (272.07×), Connie Francis (80.74×), and Petula Clark (178.83×) over the country average.

Where do Schlager music fans live in United States?

Schlager music fans in United States are most concentrated in California (reach 83,543), New York (reach 53,884), and Texas (reach 48,326). These three regions account for the largest share of the active audience.

What other brands do Schlager music fans also like?

Beyond Schlager music itself, the audience over-indexes on Connie Francis (80.74×), Petula Clark (178.83×), Helene Fischer (299.78×), and Paul Anka (44.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schlager music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.