Rascasse Audience Intelligence

Schlager music Audience in United States

A data profile of the people who buy, follow and care about Schlager music in United States — modelled from more than twelve digital signal sources. Schlager music has an estimated audience of 1,087,068 people in United States.

#312among Musical genre in United States#8389among Topic in United States#2862in Music & Radio

The average Schlager music fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Engelbert Humperdinck (singer), Connie Francis, Petula Clark, with strongest over-indexing on Engelbert Humperdinck (singer) (272.07× the country average).

Demographically, the Schlager music audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schlager music fan in United States is balanced, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Engelbert Humperdinck (singer).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schlager music profile in United States.

Audience size
1.1M
in United States
Gender
54.3%♀
45.7% male
Age
33.1
average years
Country rank
#22385
Topic in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schlager music fans

54.3% are female, 45.7% are male, average age 33.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Schlager music audience in United States
MetricValue
Female54.3%
Male45.7%
Average age33.1
Estimated audience size1,087,068
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Schlager music audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Schlager music audience comes from United States.

Worldwide audience distribution share by country for Schlager music
CountryShare
Germany54.1%
Austria6.6%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schlager music audience in United States is strongest.

Fig. 05

Top regions by affinity

Schlager music fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.60×
02Vermont~3K1.34×
03Alaska~3K1.30×
04South Dakota~3K1.25×
05North Dakota~3K1.23×
06Rhode Island~4K1.12×
07Montana~3K1.11×
08New Hampshire~5K1.09×
09Maine~4K1.08×
10West Virginia~5K1.07×
11Delaware~3K1.06×
12Hawaii~5K1.05×
13Washington, District of Columbia~3K1.04×
14Idaho~6K1.02×
15New Mexico~5K1.01×
16Nebraska~5K1.01×
17Washington~20K0.98×
18Mississippi~9K0.98×
19Oregon~10K0.97×
20Arkansas~9K0.97×
21Kansas~8K0.95×
22Iowa~8K0.94×
23Wisconsin~20K0.93×
24Connecticut~10K0.93×
25Nevada~10K0.93×
26Louisiana~10K0.92×
27Oklahoma~10K0.92×
28Utah~9K0.92×
29Colorado~20K0.91×
30Kentucky~10K0.91×
31New York~50K0.90×
32Missouri~20K0.90×
33Alabama~10K0.89×
34South Carolina~10K0.88×
35Minnesota~10K0.88×
36Indiana~20K0.87×
37Maryland~20K0.87×
38Virginia~20K0.86×
39Tennessee~20K0.85×
40Pennsylvania~30K0.84×
41Arizona~20K0.84×
42Illinois~30K0.83×
43Ohio~30K0.82×
44Michigan~20K0.82×
45New Jersey~20K0.82×
46North Carolina~30K0.80×
47Georgia~30K0.79×
48California~90K0.74×
49Florida~50K0.74×
50Texas~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Schlager music, United States
0.66×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schlager music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schlager music audience
#·InterestCategoryAffinity×
01Helene FischerMusic & Radio299.78×
02WalliceMusic & Radio278.51×
03Engelbert Humperdinck (singer)Music & Radio272.07×
04Petula ClarkMovies & TV178.83×
05The VoguesMusic & Radio127.37×
06DJ DanMusic & Radio92.51×
07Connie FrancisMusic & Radio80.74×
08Euro discoMusic & Radio51.46×
09Nicole (German singer)Music & Radio46.67×
10Paul AnkaMusic & Radio44.93×
11Bobby RydellMusic & Radio44.16×
12Bonnie TylerMusic & Radio23.25×
13BildNews22.08×
14Neil SedakaMusic & Radio20.83×
15vince gillMusic & Radio20.00×
16Chuck MangioneMusic & Radio7.58×
17RobloxGames6.11×
18Hair ExtensionsBeauty & Wellness4.04×
19SupermanMovies & TV1.98×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schlager music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schlager music audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.07×
Risk AppetiteTHRILL1.66×
ExtroversionTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schlager music audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.39×
Convenience OrientationPREMIUM0.40×
PatriotismCONSERVATISM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schlager music have in United States?

Schlager music has an estimated audience of 1,087,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Schlager music fans?

54.3% of Schlager music fans are female, 45.7% are male, with an average age of 33.1 years.

03

Which brands do Schlager music fans like most?

Schlager music fans show strongest brand affinity for Engelbert Humperdinck (singer) (272.07×), Connie Francis (80.74×), and Petula Clark (178.83×) over the country average.

04

Where do Schlager music fans live in United States?

Schlager music fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Schlager music fans also like?

Beyond Schlager music itself, the audience over-indexes on Connie Francis (80.74×), Petula Clark (178.83×), Helene Fischer (299.78×), and Paul Anka (44.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Schlager music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Schlager music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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