Rascasse Audience Intelligence

Roblox Audience in United States

A data profile of the people who buy, follow and care about Roblox in United States — modelled from more than twelve digital signal sources. Roblox has an estimated audience of 13,842,421 people in United States.

#9among Video game in United States#10among Video / Board Game in United States#52in Games

The average Roblox fan in United States is 28.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CapCut, Minecraft, Chloe (film), with strongest over-indexing on CapCut (16.25× the country average).

Demographically, the Roblox audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roblox fan in United States is balanced, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CapCut.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roblox profile in United States.

Audience size
13.8M
in United States
Gender
45.5%♀
54.5% male
Age
28.5
average years
Country rank
#2560
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roblox fans

45.5% are female, 54.5% are male, average age 28.5.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Roblox audience in United States
MetricValue
Female45.5%
Male54.5%
Average age28.5
Estimated audience size13,842,421
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Roblox audience in United States
Age bracketShare%
16-1952%
20-2921%
30-3913%
40-499%
50+5%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Roblox audience comes from United States.

Worldwide audience distribution share by country for Roblox
CountryShare
United States8.2%
Peru7.1%
Philippines5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roblox audience in United States is strongest.

Fig. 05

Top regions by affinity

Roblox fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.33×
02Louisiana~200K1.31×
03Texas~1.5M1.30×
04Oklahoma~200K1.30×
05Georgia~500K1.23×
06Kentucky~200K1.21×
07Arkansas~100K1.21×
08Florida~1M1.19×
09Alabama~200K1.19×
10Maryland~300K1.17×
11Ohio~500K1.16×
12California~1.5M1.12×
13Nevada~200K1.12×
14North Carolina~500K1.10×
15Arizona~300K1.10×
16Indiana~300K1.10×
17New Jersey~400K1.07×
18Virginia~400K1.07×
19South Carolina~200K1.06×
20Michigan~400K1.05×
21Kansas~100K1.05×
22Washington~300K1.03×
23Pennsylvania~500K1.02×
24New York~800K1.00×
25Tennessee~300K1.00×
26Missouri~200K1.00×
27Utah~100K1.00×
28South Dakota~30K0.99×
29Illinois~500K0.98×
30New Mexico~70K0.97×
31Alaska~30K0.95×
32North Dakota~30K0.95×
33Minnesota~200K0.94×
34Connecticut~100K0.94×
35Rhode Island~40K0.94×
36Delaware~40K0.93×
37Wisconsin~200K0.92×
38Iowa~100K0.92×
39West Virginia~60K0.92×
40Hawaii~50K0.92×
41Oregon~100K0.91×
42Nebraska~60K0.91×
43Idaho~60K0.87×
44Massachusetts~200K0.83×
45Colorado~200K0.77×
46New Hampshire~40K0.68×
47Maine~30K0.68×
48Wyoming~10K0.68×
49Montana~30K0.65×
50Washington, District of Columbia~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Roblox, United States
0.63×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roblox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roblox audience
#·InterestCategoryAffinity×
01Minecraft: Story ModeGames38.78×
02Lego MinecraftKids & Family25.11×
03OMG (eSports)Sports24.59×
04FarmVilleGames23.13×
05MetroidGames23.13×
06Coral IslandGames23.13×
07Chloe (film)Movies & TV21.05×
08GameFlyGames16.87×
09CapCutTechnology & Electronics16.25×
10Among UsGames15.78×
11Hugo (film)Fashion & Accessoires14.64×
12Polygon (website)Games12.20×
13Skibidi ToiletInternet & Social Media11.91×
14KotakuGames11.90×
15MinecraftGames11.43×
16James MarsdenMovies & TV9.33×
17Epic GamesGames6.98×
18FortniteGames4.61×
19GmailInternet & Social Media2.96×
20SupermanMovies & TV2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roblox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roblox audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
Social Media UsageJOY1.22×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roblox audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.87×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roblox have in United States?

Roblox has an estimated audience of 13,842,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roblox fans?

45.5% of Roblox fans are female, 54.5% are male, with an average age of 28.5 years.

03

Which brands do Roblox fans like most?

Roblox fans show strongest brand affinity for CapCut (16.25×), Minecraft (11.43×), and Chloe (film) (21.05×) over the country average.

04

Where do Roblox fans live in United States?

Roblox fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Roblox fans also like?

Beyond Roblox itself, the audience over-indexes on Minecraft (11.43×), Chloe (film) (21.05×), FarmVille (23.13×), and Minecraft: Story Mode (38.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Roblox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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