Roblox Audience in United States

Roblox logo

Roblox has an estimated audience of 13,922,967 people in United States. 45.5% are female, 54.5% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: CapCut, Minecraft, FarmVille, Superman, Minecraft: Story Mode.

The average Roblox fan in United States is 28.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CapCut, Minecraft, FarmVille, with strongest over-indexing on CapCut (16.25× the country average). Demographically, the Roblox audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Roblox fans

Demographic split for Roblox audience in United States
MetricValue
Female45.5%
Male54.5%
Average age28.5
Estimated audience size13,922,967

Audience persona

The typical Roblox fan in United States is balanced, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CapCut.

Top regions in United States

Top regions ranked by reach for Roblox in United States
RegionReachAffinity
California1,808,5731.18×
Texas1,633,6661.36×
Florida1,237,9291.31×
New York800,5301.03×
Georgia531,6101.24×
Ohio498,6261.16×
Pennsylvania481,2961.03×
North Carolina477,0841.14×
Illinois444,0150.96×
New Jersey410,0601.16×
Michigan399,0561.1×
Virginia397,9531.17×
Washington330,9591.19×
Arizona323,0281.14×
Maryland297,1351.24×
Tennessee285,3721.02×
Indiana280,8851.1×
Massachusetts234,9450.86×
Louisiana234,5491.31×
South Carolina232,6661.11×
Missouri226,6901.01×
Alabama218,3291.12×
Minnesota197,8170.99×
Kentucky191,3471.1×
Oklahoma189,7681.23×
Wisconsin184,5050.88×
Colorado169,4120.77×
Nevada164,9361.22×
Oregon150,3890.94×
Mississippi144,8251.26×
Utah134,9011.08×
Connecticut134,2150.96×
Arkansas130,7701.14×
Kansas110,4331.01×
Iowa102,7390.9×
New Mexico64,2080.92×
Nebraska62,3890.89×
Idaho60,1980.86×
West Virginia58,9450.91×
Hawaii53,1250.89×
Rhode Island38,5120.87×
New Hampshire36,6900.67×
Delaware33,6200.88×
Maine32,0700.64×
Washington, District of Columbia29,2190.7×
South Dakota29,1210.9×
Alaska25,9050.87×
North Dakota24,3610.85×
Montana24,1740.63×
Wyoming12,8960.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roblox audience
BrandAffinityCategory
CapCut16.25×Technology & Electronics
Minecraft11.43×Games
FarmVille23.13×Games
Superman2.66×Movies & TV
Minecraft: Story Mode38.78×Games
Chloe (film)21.05×Movies & TV
Skibidi Toilet11.91×Internet & Social Media
Epic Games6.98×Games
Among Us15.78×Games
Gmail2.96×Internet & Social Media
James Marsden9.33×Movies & TV
Kotaku11.9×Games
Fortnite4.61×Games
Polygon (website)12.2×Games
OMG (eSports)24.59×Sports
GameFly16.87×Games
Hugo (film)14.64×Fashion & Accessoires
Metroid23.13×Games
Lego Minecraft25.11×Kids & Family
A Minecraft Movie10.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roblox audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Early Adopter MentalityPOWER1.61
Pet OwnershipJOY1.35
Social Media UsageJOY1.3
Risk AppetiteTHRILL1.21
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Roblox
CountryShare
United States8.5%
Peru7.3%
Philippines5.2%

See Roblox audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Roblox have in United States?

Roblox has an estimated audience of 13,922,967 people in United States, concentrated in California and Texas.

What is the gender split and age of Roblox fans?

45.5% of Roblox fans are female, 54.5% are male, with an average age of 28.5 years.

Which brands do Roblox fans like most?

Roblox fans show strongest brand affinity for CapCut (16.25×), Minecraft (11.43×), and FarmVille (23.13×) over the country average.

Where do Roblox fans live in United States?

Roblox fans in United States are most concentrated in California (reach 1,808,573), Texas (reach 1,633,666), and Florida (reach 1,237,929). These three regions account for the largest share of the active audience.

What other brands do Roblox fans also like?

Beyond Roblox itself, the audience over-indexes on Minecraft (11.43×), FarmVille (23.13×), Superman (2.66×), and Minecraft: Story Mode (38.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roblox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.